Skin Rewind Blurring Foundation and Concealer Complexion Stick 13O Hickory dupes and alternatives ILIA
4.4 (3,159)·Light medium · Olive undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Claims a skin-like finish· Both claim a blurring effect
Differences: Slightly warmer undertone· Radiant rather than natural finish· Light rather than medium coverage
Score details
Shade match
91
Finish & visual result
67
Wear & performance
74
Skin suitability
60
Looks identical · Radiant · Light coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than natural finish · Light rather than medium coverage · Not marketed for sensitive skin · Contains drying alcohol
Retailer shade note: light skin with yellow undertones
Matches: Near-identical swatch colour· Same medium coverage· Both claim a blurring effect
Differences: Slightly warmer undertone· Radiant rather than natural finish· No long-wear claim
Score details
Shade match
88
Finish & visual result
81
Wear & performance
60
Skin suitability
60
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than natural finish · No long-wear claim · Not marketed for sensitive skin · Contains drying alcohol
Retailer shade note: light with yellow peach undertones
$24Ulta Beauty(product price)$26 less (52%)3.9 (396)
Matches: Near-identical swatch colour· Same medium coverage
Differences: Slightly warmer undertone· Radiant rather than natural finish· No blurring effect claimed
Score details
Shade match
90
Finish & visual result
70
Wear & performance
60
Skin suitability
84
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than natural finish · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance
The closest shade to ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 13O Hickory (Light medium · Olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Dior Forever Skin Glow Foundation in 3WO Warm Olive, against ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 13O Hickory. Every attribute compared, with its share of the score.
ComparedYour shade13O HickoryClosest shade match3WO Warm OliveHow they compareScore
Shade match55% of overall94
Colour60%94#e1b187#dfb48aVery close colourColour difference 1.6 (0 is identical)
Overall match 79/100Shade match 94/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
MAC Cosmetics Studio Radiance Serum Powered Foundation in NW15, against ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 13O Hickory. Every attribute compared, with its share of the score.
ComparedYour shade13O HickoryClosest overall alternativeNW15How they compareScore
Shade match55% of overall90
Colour60%96#e1b187#e0b08aLooks identicalColour difference 1.3 (0 is identical)
Overall match 83/100Shade match 90/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)$4 less (8%)
