Skin Rewind Blurring Foundation and Concealer Complexion Stick 13O Hickory dupes and alternatives ILIA
4.4 (3,159)·Light medium · Olive undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$11.99Ulta Beauty(product price)$38.01 less (76%)4.4 (182,841)
Matches: Near-identical swatch colour· Same medium coverage· Both claim 12-hour wear
Differences: Slightly warmer undertone· Matte rather than natural finish· No blurring effect claimed
Score details
Shade match
91
Finish & visual result
70
Wear & performance
100
Skin suitability
30
Looks identical · Matte · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · No blurring effect claimed · Not marketed for combination/sensitive skin · Contains drying alcohol
$25Ulta Beauty(product price)$25 less (50%)4.4 (33)
Matches: Near-identical swatch colour· Claims a skin-like finish· Both claim a blurring effect
Differences: Neutral rather than olive undertone· Matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
91
Finish & visual result
67
Wear & performance
68
Skin suitability
84
Looks identical · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than olive undertone · Matte rather than natural finish · Full rather than medium coverage · Contains listed fragrance · Contains drying alcohol
Retailer shade note: light medium with neutral undertone
$39Ulta Beauty(product price)$11 less (22%)4.3 (1,754)
Matches: Near-identical swatch colour· Same medium coverage· Both claim a blurring effect
Differences: Neutral rather than olive undertone· Matte rather than natural finish· No long-wear claim
Score details
Shade match
91
Finish & visual result
81
Wear & performance
60
Skin suitability
28
Looks identical · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than olive undertone · Matte rather than natural finish · No long-wear claim · Not marketed for normal/sensitive skin · Contains drying alcohol
Matches: Near-identical swatch colour· Both claim a blurring effect· Both claim 12-hour wear
Differences: Slightly warmer undertone· Matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
88
Finish & visual result
73
Wear & performance
72
Skin suitability
60
Looks identical · Matte · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Full rather than medium coverage · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: light to medium skin with warm, golden undertones
Matches: Near-identical swatch colour· Claims a skin-like finish· Both claim a blurring effect
Differences: Slightly warmer undertone· Radiant rather than natural finish· Light rather than medium coverage
Score details
Shade match
91
Finish & visual result
67
Wear & performance
74
Skin suitability
60
Looks identical · Radiant · Light coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than natural finish · Light rather than medium coverage · Not marketed for sensitive skin · Contains drying alcohol
Retailer shade note: light skin with yellow undertones
Matches: Near-identical swatch colour· Same medium coverage· Both claim a blurring effect
Differences: Slightly warmer undertone· Radiant rather than natural finish· No long-wear claim
Score details
Shade match
88
Finish & visual result
81
Wear & performance
60
Skin suitability
60
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than natural finish · No long-wear claim · Not marketed for sensitive skin · Contains drying alcohol
Retailer shade note: light with yellow peach undertones
$18.99Ulta Beauty(product price)$31.01 less (62%)4.2 (18,317)
Matches: Near-identical swatch colour· Same natural finish· Same medium coverage
Differences: Slightly warmer undertone· No blurring effect claimed· No long-wear claim
Score details
Shade match
90
Finish & visual result
89
Wear & performance
40
Skin suitability
56
Looks identical · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly warmer undertone · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance
$24Ulta Beauty(product price)$26 less (52%)3.9 (396)
Matches: Near-identical swatch colour· Same medium coverage
Differences: Slightly warmer undertone· Radiant rather than natural finish· No blurring effect claimed
Score details
Shade match
90
Finish & visual result
70
Wear & performance
60
Skin suitability
84
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than natural finish · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance
Matches: Near-identical swatch colour· Same olive undertone· Both claim a blurring effect
Differences: Matte rather than natural finish· Buildable rather than medium coverage· Does not claim a lightweight feel
Score details
Shade match
94
Finish & visual result
81
Wear & performance
37
Skin suitability
28
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than medium coverage · Does not claim a lightweight feel · Not marketed for normal/sensitive skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: light to medium skin with warm olive undertones
Differences: Radiant rather than natural finish· Buildable rather than medium coverage· No blurring effect claimed
Score details
Shade match
94
Finish & visual result
70
Wear & performance
37
Skin suitability
84
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Radiant rather than natural finish · Buildable rather than medium coverage · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance · Contains drying alcohol
Retailer shade note: light to medium skin with warm olive undertones
The closest shade to ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 13O Hickory (Light medium · Olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in C40, against ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 13O Hickory. Every attribute compared, with its share of the score.
ComparedYour shade13O HickoryClosest shade matchC40How they compareScore
Shade match55% of overall97
Colour60%96#e1b187#e0ad82Looks identicalColour difference 1.2 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared62
Finish35%56NaturalMatteSome differenceMatte finish rather than natural
Coverage30%80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall48
Longevity30%3512-hour wear24-hour wearDifferent24-hour wear claimed against 12-hour wear
Transfer resistance20%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling20%40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability15%40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall30
Skin type100%30Normal, combination, sensitiveNormal, oilyBoth marketed for normal skin
Overall match 78/100Shade match 97/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Kylie Cosmetics Skin Tint Blurring Elixir Foundation in 4W, against ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 13O Hickory. Every attribute compared, with its share of the score.
ComparedYour shade13O HickoryClosest overall alternative4WHow they compareScore
Shade match55% of overall97
Colour60%99#e1b187#e2b188Looks identicalColour difference 0.5 (0 is identical)
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall67
Skin type100%67Normal, combination, sensitiveCombination, normalBoth marketed for normal/combination skin
Overall match 89/100Shade match 97/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $5 more
