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Skin Rewind Blurring Foundation and Concealer Complexion Stick 13O Hickory dupes and alternatives ILIA

Light medium · Olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free0No drying alcohol1Vegan0Cruelty-free1Oil-free0With SPF0Mineral0

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Only showing matches in gel form.

  • 8 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation Soft Honey

The equivalent shade and the most similar foundation overall.

Your shade
ILIA
13O HickoryChange shade
Depth and undertone: Light medium · Olive
Finish and coverage: Natural · Medium coverage
The match
CoverGirl
Soft Honey
Depth and undertone: Light medium · Warm
Finish and coverage: Natural · Medium coverage
Overall match
80out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
89
Wear (Wear & performance)
40
Skin (Skin suitability)
56
Shade match
90out of 100
Colour
98
Depth
99
Undertone
65
Medium confidence· Digital matchWhy it matches
Match price
$18.99Ulta BeautyUlta Beauty
$31.01 less (62%)

Your shade $50 at Sephora · product price; shade not separately priced · lowest price $14.78 at Walmart

Ulta BeautyView at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 13O Hickory (Light medium · Olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Oat 3

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Oat 3

    • Looks identical
    • Light · Olive · warm olive undertone

    $39

    SephoraView at Sephora
  2. Dior Forever Skin Correct Full-Coverage Concealer

    4 Warm Olive

    Dior Forever Skin Correct Full-Coverage Concealer, shade 4 Warm Olive

    • Very close colour
    • Light medium · Olive · warm olive undertone

    $42

    SephoraView at Sephora
  3. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    375 Latte

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 375 Latte

    • Looks identical
    • Light medium

    $15.99

    Ulta BeautyView at Ulta Beauty
  4. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC17.5

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC17.5

    • Looks identical
    • Light · Neutral · neutral golden undertone

    $30

    SephoraView at Sephora
  5. Rare Beauty Liquid Touch Brightening Concealer

    250W

    Rare Beauty Liquid Touch Brightening Concealer, shade 250W

    • Looks identical
    • Light medium · Warm · peach undertone

    $24

    SephoraView at Sephora
  6. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Beige

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Beige

    • Very close colour
    • Light medium

    $12

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation in Soft Honey, against ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 13O Hickory. Every attribute compared, with its share of the score.

ComparedYour shade13O HickoryClosest matchSoft HoneyScore
Shade match55% of overall90
Colour98#e1b187#deb188Looks identicalColour difference 0.8 (0 is identical)
Depth99Light mediumLight mediumSameDepth difference: 0.4
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Undertone65OliveWarmSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared40
Longevity4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall56
Skin type56Normal, combination, sensitiveCombination, dry, normal, oilyBoth marketed for normal/​combination skin
Overall match 80/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation in Soft Honey.

Same or better

  • $31.01 less
  • Near-identical swatch colour
  • Same natural finish
  • Same medium coverage

Different

  • Slightly warmer undertone
  • No blurring effect claimed
  • No long-wear claim
  • Does not claim a lightweight feel
  • Not marketed for sensitive skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Baseno siliconeSilicone-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs silicone-based; silicone none vs high
View full match

Where to buy Soft Honey

Match price
$18.99Ulta BeautyUlta Beauty
$31.01 less (62%)

Your shade $50 at Sephora · product price; shade not separately priced · lowest price $14.78 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.