Skin Rewind Blurring Foundation and Concealer Complexion Stick 42C Ekki dupes and alternatives ILIA
4.4 (3,159)·Rich deep · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same cool undertone· Same natural finish
Differences: Full rather than medium coverage· No blurring effect claimed· Does not claim a lightweight feel
Score details
Shade match
96
Finish & visual result
73
Wear & performance
68
Skin suitability
28
Very close colour · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Full rather than medium coverage · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for combination/sensitive skin
Retailer shade note: Very Rich with Cool Undertones
$15.99Ulta Beauty(product price)$34.01 less (68%)4.5 (1,466)
Matches: Very close colour· Same cool undertone· Claims not settling into lines
Differences: Radiant rather than natural finish· Buildable rather than medium coverage· No blurring effect claimed
Score details
Shade match
92
Finish & visual result
70
Wear & performance
54
Skin suitability
84
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Radiant rather than natural finish · Buildable rather than medium coverage · No blurring effect claimed · Does not claim a lightweight feel
Matches: Very close colour· Claims a skin-like finish· Both claim a blurring effect
Differences: Neutral rather than cool undertone· Matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
85
Finish & visual result
67
Wear & performance
82
Skin suitability
60
Very close colour · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than natural finish · Full rather than medium coverage · Not marketed for sensitive skin · Contains drying alcohol
Retailer shade note: deep skin with neutral undertones
$15.99Ulta Beauty(product price)$34.01 less (68%)4.5 (1,466)
Matches: Same cool undertone· Claims not settling into lines
Differences: Radiant rather than natural finish· Buildable rather than medium coverage· No blurring effect claimed
Score details
Shade match
89
Finish & visual result
70
Wear & performance
54
Skin suitability
84
Close colour · Radiant · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Radiant rather than natural finish · Buildable rather than medium coverage · No blurring effect claimed · Does not claim a lightweight feel
The closest shade to ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 42C Ekki (Rich deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Juvia's Place I am Magic Powder Foundation in Zambia - Deep Dark 1, against ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 42C Ekki. Every attribute compared, with its share of the score.
ComparedYour shade42C EkkiClosest shade matchZambia - Deep Dark 1How they compareScore
Shade match55% of overall98
Colour60%97#4a2823#492923Looks identicalColour difference 0.9 (0 is identical)
Overall match 86/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Tarte Timeless Hydrating Foundation in 63N Espresso Neutral, against ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 42C Ekki. Every attribute compared, with its share of the score.
ComparedYour shade42C EkkiClosest overall alternative63N Espresso NeutralHow they compareScore
Shade match55% of overall81
Colour60%84#4a2823#472728Close colourColour difference 3.2 (0 is identical)
Overall match 89/100Shade match 81/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
Sephora$13 less (26%)
