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Skin Rewind Blurring Foundation and Concealer Complexion Stick 42C Ekki dupes and alternatives ILIA

Rich deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free2No drying alcohol2Vegan0Cruelty-free1Oil-free0With SPF0Mineral0

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Only showing matches with light coverage.

  • 1 match has no coverage listed and is not shown.

Closest shade matchClosest overall alternative: Rude Perfect Base Foundation Stick 20C Very Deep Cool

The equivalent shade and the most similar foundation overall.

Your shade
ILIA
42C EkkiChange shade
Depth and undertone: Rich deep · Cool
Finish and coverage: Natural · Medium coverage
The match
Rude
20C Very Deep Cool
Depth and undertone: Rich deep · Cool
Finish and coverage: Light coverage
Overall match
84out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
87
Wear (Wear & performance)
60
Skin (Skin suitability)
50
Shade match
93out of 100
Colour
88
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$8.75Ulta BeautyUlta Beauty
$41.25 less (83%)

Your shade $50 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Refy

    Skin Base Hydrating Gel Skin Tint

    280N
    Shade match 84
    $40SephoraSephora$10 less (20%)

    Matches: Very close colourSame natural finishClaims a skin-like finish

    Differences: Neutral rather than cool undertoneLight rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    84
    Finish & visual result
    73
    Wear & performance
    80
    Skin suitability
    100

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Light rather than medium coverage · No blurring effect claimed

    Retailer shade note: deep with neutral tones

    Medium confidence· Digital match

    View match
  2. #3 · L'Oréal Paris

    Lumi Le Glow Skin Tint

    430 Cool
    Shade match 88
    $16.99Ulta BeautyUlta Beauty$33.01 less (66%)

    Matches: Same cool undertoneClaims a skin-like finishBoth claim a blurring effect

    Differences: Radiant rather than natural finishLight rather than medium coverageNo long-wear claim

    Score details
    Shade match
    88
    Finish & visual result
    67
    Wear & performance
    60
    Skin suitability
    84

    Close colour · Radiant · Light coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Radiant rather than natural finish · Light rather than medium coverage · No long-wear claim

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 42C Ekki (Rich deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Tarte Shape Tape Full Coverage Matte Concealer

    61N espresso neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 61N espresso neutral

    • Close colour
    • Rich deep · Cool undertone

    $32

    SephoraView at Sephora
  2. Milk Makeup Future Fluid Longwear Hydrating Concealer

    30NC

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 30NC

    • Very close colour
    • Rich deep · Neutral · neutral pink undertone

    $30

    Ulta BeautyView at Ulta Beauty
  3. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW65

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW65

    • Close colour
    • Rich deep · Cool undertone

    $30

    SephoraView at Sephora
  4. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    6N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 6N1

    • Close colour
    • Rich deep · Neutral undertone

    $34

    SephoraView at Sephora
  5. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Chocolate Chip 8.7 Red

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Chocolate Chip 8.7 Red

    • Slight colour difference
    • Rich deep · Cool undertone

    $31

    SephoraView at Sephora
  6. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Sable

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Sable

    • Slight colour difference
    • Rich deep · Cool · rosy undertone

    $36

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Rude Perfect Base Foundation Stick in 20C Very Deep Cool, against ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 42C Ekki. Every attribute compared, with its share of the score.

ComparedYour shade42C EkkiClosest match20C Very Deep CoolScore
Shade match55% of overall93
Colour88#4a2823#4b291fVery close colourColour difference 2.5 (0 is identical)
Depth99Rich deepRich deepSameDepth difference: 0.5
Retailer descriptionVery deepNot statedNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared87
Finishnot comparableNaturalNot listedNot comparedFinish not listed for one product
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared60
Longevity4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Normal, combination, sensitiveNot publishedSkin-type suitability not published for one product
Overall match 84/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rude Perfect Base Foundation Stick in 20C Very Deep Cool.

Same or better

  • $41.25 less
  • Very close colour
  • Same cool undertone
  • Light rather than medium coverage
  • Both claim a blurring effect
  • Both claim a lightweight feel

Different

  • No long-wear claim

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Baseno siliconeNo ingredient list
FragranceNot listedNo ingredient list
Drying alcoholNot listedNo ingredient list
SPFNot listedNot listed
Overlap
View full match

Where to buy 20C Very Deep Cool

Match price
$8.75Ulta BeautyUlta Beauty
$41.25 less (83%)

Your shade $50 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.