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Skin Rewind Blurring Foundation and Concealer Complexion Stick 9N Tupelo dupes and alternatives ILIA

Light · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches with light coverage.

Closest shade match: L'Oréal Paris Lumi Le Glow Skin Tint 120 Neutral

The equivalent shade: scored on colour, depth and undertone only.

Your shade
ILIA
9N TupeloChange shade
Depth and undertone: Light · Neutral
Finish and coverage: Natural · Medium coverage
The match
L'Oréal Paris
120 Neutral
Depth and undertone: Light · Neutral
Finish and coverage: Radiant · Light coverage
Shade match
98out of 100
Colour
96
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$16.99Ulta BeautyUlta Beauty
$33.01 less (66%)

Your shade $50 at Sephora · lowest price $13.99 at Target

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Kylie Cosmetics Skin Tint Blurring Elixir Foundation 3.5W

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
ILIA
9N TupeloChange shade
Depth and undertone: Light · Neutral
Finish and coverage: Natural · Medium coverage
The match
Kylie Cosmetics
3.5W
Depth and undertone: Light · Warm · peach
Finish and coverage: Natural · Light coverage
Overall match
85out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
82
Wear (Wear & performance)
82
Skin (Skin suitability)
67
High confidence· Digital matchWhy it matches
Match price
$35Ulta BeautyUlta Beauty
$15 less (30%)

Your shade $50 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Smashbox

    Halo Healthy Glow Tinted Moisturizer SPF 25

    Light Olive
    Shade match 88
    $41Ulta BeautyUlta Beauty(product price)$9 less (18%)

    Matches: Very close colourSame natural finishBoth claim a lightweight feel

    Differences: Olive rather than neutral undertoneLight rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    80
    Skin suitability
    84

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Olive rather than neutral undertone · Light rather than medium coverage · No blurring effect claimed

    Retailer shade note: light with an olive undertone

    Medium confidence· Digital match

    View match
  2. #4 · Sephora Collection

    Microsmooth Multi-Tasking Baked Face Powder Foundation

    25 Biege
    Shade match 88
    $22SephoraSephora$28 less (56%)

    Matches: Near-identical swatch colourSame natural finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneLight rather than medium coverageNo long-wear claim

    Score details
    Shade match
    88
    Finish & visual result
    93
    Wear & performance
    60
    Skin suitability
    60

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly warmer undertone · Light rather than medium coverage · No long-wear claim · Not marketed for sensitive skin

    Retailer shade note: light with yellow undertones

    High confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 9N Tupelo (Light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Dior Forever Skin Correct Full-Coverage Concealer

    2N Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 2N Neutral

    • Looks identical
    • Light · Neutral undertone

    $42

    Ulta BeautyView at Ulta Beauty
  2. Rare Beauty Liquid Touch Brightening Concealer

    130N

    Rare Beauty Liquid Touch Brightening Concealer, shade 130N

    • Looks identical
    • Light · Neutral undertone

    $24

    SephoraView at Sephora
  3. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    14.5 Light Buff

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 14.5 Light Buff

    • Looks identical
    • Light · Neutral undertone

    $30

    SephoraView at Sephora
  4. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    2N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 2N

    • Very close colour
    • Light · Neutral undertone

    $38

    SephoraView at Sephora
  5. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW13

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW13

    • Very close colour
    • Light · Neutral undertone

    $30

    SephoraView at Sephora
  6. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Light Beige

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Light Beige

    • Very close colour
    • Light medium · Neutral undertone

    $36

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

L'Oréal Paris Lumi Le Glow Skin Tint in 120 Neutral, against ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 9N Tupelo. Every attribute compared, with its share of the score.

ComparedYour shade9N TupeloClosest shade match120 NeutralScore
Shade match55% of overall98
Colour96#e3b99a#e6b99bLooks identicalColour difference 1.1 (0 is identical)
Depth99LightLightSameDepth difference: 0.4
Retailer descriptionLightNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall67
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared60
Longevity4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​sensitive skin
Overall match 84/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Lumi Le Glow Skin Tint in 120 Neutral.

Same or better

  • $33.01 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Light rather than medium coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Both claim a lightweight feel

Different

  • Radiant finish instead of natural
  • No long-wear claim

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Baseno siliconeWater-based, low silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone none vs low
View full match

Why the closest overall alternative works

Kylie Cosmetics Skin Tint Blurring Elixir Foundation in 3.5W, against ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 9N Tupelo. Every attribute compared, with its share of the score.

ComparedYour shade9N TupeloClosest overall alternative3.5WScore
Shade match55% of overall89
Colour97#e3b99a#e3b896Looks identicalColour difference 1.0 (0 is identical)
Depth99LightLightSameDepth difference: 0.5
Retailer descriptionLightLightBoth described as lightThe retailers describe the same depth
Undertone65NeutralWarm · peachSome differencefrom retailer shade descriptions
Finish & visual result25% of overall82
Finish100NaturalNaturalSameSame natural finish
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared82
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall67
Skin type67Normal, combination, sensitiveCombination, normalBoth marketed for normal/​combination skin
Overall match 85/100Shade match 89/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kylie Cosmetics Skin Tint Blurring Elixir Foundation in 3.5W.

Same or better

  • $15 less
  • Near-identical swatch colour
  • Same natural finish
  • Light rather than medium coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Both claim 12-hour wear
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Slightly warmer undertone
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Baseno siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone none vs high
View full match

Where to buy

Closest shade match

L'Oréal Paris Lumi Le Glow Skin Tint 120 Neutral

Match price
$16.99Ulta BeautyUlta Beauty
$33.01 less (66%)

Your shade $50 at Sephora · lowest price $13.99 at Target

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Kylie Cosmetics Skin Tint Blurring Elixir Foundation 3.5W

Match price
$35Ulta BeautyUlta Beauty
$15 less (30%)

Your shade $50 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.