Skin Rewind Blurring Foundation and Concealer Complexion Stick 9N Tupelo dupes and alternatives ILIA
4.4 (3,159)·Light · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$18.99Ulta Beauty(product price)$31.01 less (62%)4.4 (40,035)
Matches: Near-identical swatch colour· Same natural finish· Claims transfer resistance
Differences: Slightly cooler undertone· Full rather than medium coverage· No blurring effect claimed
Score details
Shade match
89
Finish & visual result
81
Wear & performance
44
Skin suitability
84
Looks identical · Natural · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly cooler undertone · Full rather than medium coverage · No blurring effect claimed · Contains listed fragrance · Contains drying alcohol
The closest shade to ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 9N Tupelo (Light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
MAC Cosmetics Studio Radiance Serum Powered Foundation in N18, against ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 9N Tupelo. Every attribute compared, with its share of the score.
ComparedYour shade9N TupeloClosest shade matchN18How they compareScore
Shade match55% of overall98
Colour60%96#e3b99a#e0ba9dLooks identicalColour difference 1.1 (0 is identical)
Depth15%100LightLightSameDepth difference: 0.0
Retailer descriptionLightLightBoth described as lightThe retailers describe the same depth
Overall match 87/100Shade match 98/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation in Light 10 Neutral, against ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 9N Tupelo. Every attribute compared, with its share of the score.
ComparedYour shade9N TupeloClosest overall alternativeLight 10 NeutralHow they compareScore
Shade match55% of overall96
Colour60%94#e3b99a#e2b492Very close colourColour difference 1.6 (0 is identical)
Overall match 90/100Shade match 96/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.