Skin Rewind Blurring Foundation and Concealer Complexion Stick 23C Alder dupes and alternatives ILIA
4.4 (3,159)·Medium · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Differences: Slightly lighter· Radiant rather than natural finish· Light rather than medium coverage
Score details
Shade match
91
Finish & visual result
62
Wear & performance
60
Skin suitability
84
Very close colour · Radiant · Light coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly lighter · Radiant rather than natural finish · Light rather than medium coverage · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: intense medium shade, rosy undertone
Matches: Very close colour· Same natural finish· Both claim 12-hour wear
Differences: Slightly lighter· Slightly warmer undertone· Full rather than medium coverage
Score details
Shade match
72
Finish & visual result
81
Wear & performance
100
Skin suitability
60
Very close colour · Natural · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly lighter · Slightly warmer undertone · Full rather than medium coverage · No blurring effect claimed · Not marketed for sensitive skin
The closest shade to ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 23C Alder (Medium · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation in 21C Dynamic, against ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 23C Alder. Every attribute compared, with its share of the score.
ComparedYour shade23C AlderClosest shade match21C DynamicHow they compareScore
Shade match55% of overall96
Colour60%93#c4927a#c79376Very close colourColour difference 1.8 (0 is identical)
Depth15%99MediumMediumSameDepth difference: 0.7
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Finish & visual result25% of overall · 3 of 4 compared100
Finish35%100NaturalNaturalSameSame natural finish
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared57
Longevity30%3512-hour wear24-hour wearDifferent24-hour wear claimed against 12-hour wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type100%60Normal, combination, sensitiveNormal, combination, oilyBoth marketed for normal/combination skin
Overall match 89/100Shade match 96/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Hourglass Ambient Soft Glow Foundation in 9.5, against ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 23C Alder. Every attribute compared, with its share of the score.
ComparedYour shade23C AlderClosest overall alternative9.5How they compareScore
Shade match55% of overall93
Colour60%89#c4927a#c0957bVery close colourColour difference 2.5 (0 is identical)
Depth15%99MediumMediumSameDepth difference: 0.5
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Overall match 91/100Shade match 93/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $2 more
