Skin Rewind Blurring Foundation and Concealer Complexion Stick 14W Maple dupes and alternatives ILIA
4.4 (3,159)·Light medium · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same warm undertone· Both claim a lightweight feel
Differences: Radiant rather than natural finish· Light rather than medium coverage· No blurring effect claimed
Score details
Shade match
98
Finish & visual result
62
Wear & performance
60
Skin suitability
60
Looks identical · Radiant · Light coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than medium coverage · No blurring effect claimed · No long-wear claim · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: for light skin with golden undertones
Matches: Very close colour· Both claim a blurring effect· Both claim 12-hour wear
Differences: Neutral rather than warm undertone· Matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
88
Finish & visual result
73
Wear & performance
74
Skin suitability
60
Very close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than warm undertone · Matte rather than natural finish · Full rather than medium coverage · Not marketed for sensitive skin
Retailer shade note: beige with neutral undertone for light skin
Matches: Near-identical swatch colour· Same medium coverage· Both claim a blurring effect
Differences: Neutral rather than warm undertone· Radiant rather than natural finish· Does not claim a lightweight feel
Score details
Shade match
88
Finish & visual result
81
Wear & performance
54
Skin suitability
60
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Neutral rather than warm undertone · Radiant rather than natural finish · Does not claim a lightweight feel · Not marketed for combination skin · Contains drying alcohol
$25Ulta Beauty(product price)$25 less (50%)4.4 (33)
Matches: Near-identical swatch colour· Claims a skin-like finish· Both claim a blurring effect
Differences: Neutral rather than warm undertone· Matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
88
Finish & visual result
67
Wear & performance
68
Skin suitability
84
Looks identical · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than warm undertone · Matte rather than natural finish · Full rather than medium coverage · Contains listed fragrance · Contains drying alcohol
Retailer shade note: light medium with neutral undertone
Matches: Near-identical swatch colour· Similar undertone (neutral vs warm)· Claims not settling into lines
Differences: Matte rather than natural finish· Full rather than medium coverage· No blurring effect claimed
Score details
Shade match
94
Finish & visual result
62
Wear & performance
54
Skin suitability
60
Looks identical · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: for light to medium skin with warm neutral undertones
Matches: Very close colour· Same natural finish· Claims a skin-like finish
Differences: Neutral rather than warm undertone· Full rather than medium coverage· No blurring effect claimed
Score details
Shade match
88
Finish & visual result
73
Wear & performance
68
Skin suitability
28
Very close colour · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than warm undertone · Full rather than medium coverage · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for combination/sensitive skin
Retailer shade note: Light Medium with Neutral Undertones
The closest shade to ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 14W Maple (Light medium · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
L'Oréal Paris True Match Super-Blendable Foundation in W5 Warm Medium, against ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 14W Maple. Every attribute compared, with its share of the score.
ComparedYour shade14W MapleClosest shade matchW5 Warm MediumHow they compareScore
Shade match55% of overall99
Colour60%99#dfa980#dfa981Looks identicalColour difference 0.3 (0 is identical)
Overall match 85/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Hourglass Ambient Soft Glow Foundation in 4, against ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 14W Maple. Every attribute compared, with its share of the score.
ComparedYour shade14W MapleClosest overall alternative4How they compareScore
Shade match55% of overall97
Colour60%96#dfa980#daa781Looks identicalColour difference 1.1 (0 is identical)
Overall match 93/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
Sephora$2 less (4%)
