Skin Rewind Blurring Foundation and Concealer Complexion Stick 14W Maple dupes and alternatives ILIA
4.4 (3,159)·Light medium · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same natural finish· Claims a skin-like finish
Differences: Neutral rather than warm undertone· Full rather than medium coverage· No blurring effect claimed
Score details
Shade match
88
Finish & visual result
73
Wear & performance
68
Skin suitability
28
Very close colour · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than warm undertone · Full rather than medium coverage · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for combination/sensitive skin
Retailer shade note: Light Medium with Neutral Undertones
The closest shade to ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 14W Maple (Light medium · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Pixi On-the-Glow BASE Foundation Moisture Stick in Tan, against ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 14W Maple. Every attribute compared, with its share of the score.
ComparedYour shade14W MapleClosest shade matchTanHow they compareScore
Shade match55% of overall95
Colour60%98#dfa980#dfab83Looks identicalColour difference 0.7 (0 is identical)
Overall match 85/100Shade match 95/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Estée Lauder Double Wear Max Cover Camouflage Foundation For Face and Body SPF 15 in 2W1 Dawn, against ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 14W Maple. Every attribute compared, with its share of the score.
ComparedYour shade14W MapleClosest overall alternative2W1 DawnHow they compareScore
Shade match55% of overall89
Colour60%95#dfa980#dcab82Looks identicalColour difference 1.4 (0 is identical)
Overall match 86/100Shade match 89/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)Costs $3 more
Target
Sephora
