Medium light · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
30 matches
30 matches
The equivalent shade and the most similar foundation overall.
SephoraYour shade $50 at Sephora
Yepoda The Dewy Day
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)$9 less (18%)Matches: Very close colourSame cool undertoneSame natural finish
No material differences in the data we have.
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Retailer shade note: medium cool
High confidence· Digital match
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Macy's$41View at Macy'sUlta Beautyfrom $41 · product priceView at Ulta BeautyUlta Beauty(product price)$34 less (68%)Matches: Very close colourSame cool undertoneSame natural finish
Differences: No long-wear claimDoes not claim a lightweight feel
Very close colour · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: No long-wear claim · Does not claim a lightweight feel
Medium confidence· Digital match
Ulta Beauty Collection Moisturizing Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautySephora$11 less (22%)Matches: Very close colourSame cool undertoneSame natural finish
Differences: Full rather than medium coverageNo blurring effect claimedDoes not claim a lightweight feel
Very close colour · Natural · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Full rather than medium coverage · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: medium with pink undertones
Medium confidence· Digital match
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyUlta BeautyCosts $20 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Neutral rather than cool undertoneNo blurring effect claimedNo long-wear claim
Looks identical · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than cool undertone · No blurring effect claimed · No long-wear claim
Medium confidence· Digital match
Chanel LES BEIGES Water-Fresh Complexion Touch
Every store that sells this shade · prices as last checked
Ulta Beauty$70View at Ulta BeautySephora$1 less (2%)Matches: Very close colourSame cool undertoneSame medium coverage
Differences: Radiant rather than natural finishDoes not claim a lightweight feelNot marketed for sensitive skin
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Radiant rather than natural finish · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: for medium to tan skin with rosy undertones
Medium confidence· Digital match
Make Up For Ever HD Skin Hydra Glow Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraMacy's$49 · low stockView at Macy'sSephoraCosts $2 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Olive rather than cool undertoneNot marketed for combination skinContains drying alcohol
Very close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Olive rather than cool undertone · Not marketed for combination skin · Contains drying alcohol
Retailer shade note: with olive undertones
High confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beauty(product price)$30 less (60%)Matches: Near-identical swatch colourSame natural finishBoth claim a blurring effect
Differences: Slightly warmer undertoneFull rather than medium coverageNot marketed for sensitive skin
Looks identical · Natural · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly warmer undertone · Full rather than medium coverage · Not marketed for sensitive skin
Retailer shade note: golden-based medium-deep tan
Medium confidence· Digital match
Juvia's Place I Am My Skin Hydra-Tint Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $20 · product priceView at Ulta BeautyUlta BeautyCosts $20 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Neutral rather than cool undertoneNo blurring effect claimedNo long-wear claim
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than cool undertone · No blurring effect claimed · No long-wear claim
Medium confidence· Digital match
Chanel LES BEIGES Water-Fresh Complexion Touch
Every store that sells this shade · prices as last checked
Ulta Beauty$70View at Ulta BeautySephora$18 less (36%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Neutral rather than cool undertoneNo blurring effect claimedNot marketed for normal/combination/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than cool undertone · No blurring effect claimed · Not marketed for normal/combination/sensitive skin · Contains listed fragrance
Retailer shade note: neutral bronze
High confidence· Digital match
Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraSephoraCosts $2 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Slightly warmer undertoneNot marketed for combination skinContains drying alcohol
Very close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly warmer undertone · Not marketed for combination skin · Contains drying alcohol
Retailer shade note: with peach undertones
High confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beauty(product price)Costs $19 moreMatches: Near-identical swatch colourBoth claim a blurring effectBoth claim a lightweight feel
Differences: Neutral rather than cool undertoneMatte rather than natural finishBuildable rather than medium coverage
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than natural finish · Buildable rather than medium coverage · Contains listed fragrance
Retailer shade note: intense medium shade, neutral undertone
Medium confidence· Digital match
Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta BeautySephora$6 less (12%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Neutral rather than cool undertoneNo blurring effect claimedDoes not claim a lightweight feel
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than cool undertone · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for sensitive skin
Retailer shade note: neutral
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautyUlta Beauty$10 less (20%)Matches: Very close colourSimilar undertone (neutral vs cool)Same natural finish
Differences: Light rather than medium coverageNo blurring effect claimedNo long-wear claim
Very close colour · Natural · Light coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Light rather than medium coverage · No blurring effect claimed · No long-wear claim · Not marketed for combination/sensitive skin
Retailer shade note: medium neutral cool
Medium confidence· Digital match
Nudestix Tinted Cover Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$40View at Ulta BeautySephora$8 less (16%)Matches: Near-identical swatch colourSame cool undertoneClaims transfer resistance
Differences: Matte rather than natural finishFull rather than medium coverageNo blurring effect claimed
Looks identical · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No blurring effect claimed
Retailer shade note: for medium cool skin with a pink hue
High confidence· Digital match
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraMacy's$42 · low stockView at Macy'sSephora$11 less (22%)Matches: Very close colourBoth claim a blurring effectBoth claim 12-hour wear
Differences: Neutral rather than cool undertoneMatte rather than natural finishFull rather than medium coverage
Very close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than natural finish · Full rather than medium coverage · Not marketed for sensitive skin
Retailer shade note: beige with neutral undertone for light to medium skin
High confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephora$1 less (2%)Matches: Very close colourSame natural finishBoth claim 12-hour wear
Differences: Slightly warmer undertoneFull rather than medium coverageNo blurring effect claimed
Very close colour · Natural · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · No blurring effect claimed · Not marketed for sensitive skin
Retailer shade note: medium, golden undertones
High confidence· Digital match
Hourglass Vanish Seamless Finish Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beauty$49 · out of stockView at Ulta BeautySephoraCosts $10 moreMatches: Near-identical swatch colourSame cool undertone
Differences: Radiant rather than natural finishBuildable rather than medium coverageNo blurring effect claimed
Looks identical · Radiant · Buildable coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Radiant rather than natural finish · Buildable rather than medium coverage · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium skin with cool undertones
Medium confidence· Digital match
Dior Forever Skin Glow Foundation
Every store that sells this shade · prices as last checked
Macy's$60View at Macy'sSephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyUlta Beauty(product price)$5 less (10%)Matches: Near-identical swatch colourSame cool undertoneClaims a skin-like finish
Differences: Matte rather than natural finishFull rather than medium coverageNo blurring effect claimed
Looks identical · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No blurring effect claimed · Contains drying alcohol
Retailer shade note: for medium cool skin with a pink hue
High confidence· Digital match
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautySephora$5 less (10%)Matches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Slightly warmer undertoneNot marketed for sensitive skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly warmer undertone · Not marketed for sensitive skin
Retailer shade note: Medium Tan with warm peach undertones
Medium confidence· Digital match
Kosas Revealer Skin-Improving Foundation SPF 25
Every store that sells this shade · prices as last checked
Sephora$45View at SephoraUlta Beauty(product price)Costs $19 moreMatches: Very close colourSame cool undertone
Differences: Radiant rather than natural finishLight rather than medium coverageNo blurring effect claimed
Very close colour · Radiant · Light coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than medium coverage · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: medium shade, rosy undertone
Medium confidence· Digital match
Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta BeautySephoraCosts $10 moreMatches: Very close colourSame cool undertoneBoth claim a blurring effect
Differences: Matte rather than natural finishBuildable rather than medium coverageDoes not claim a lightweight feel
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than medium coverage · Does not claim a lightweight feel · Not marketed for normal/sensitive skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium skin with cool undertones
High confidence· Digital match
Dior Forever Skin Wear Blurring Natural Matte Foundation
Every store that sells this shade · prices as last checked
Macy's$60View at Macy'sSephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyUlta Beauty(product price)$10 less (20%)Matches: Near-identical swatch colourSame natural finishBoth claim a lightweight feel
Differences: Neutral rather than cool undertoneLight rather than medium coverageNo blurring effect claimed
Looks identical · Natural · Light coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Neutral rather than cool undertone · Light rather than medium coverage · No blurring effect claimed · No long-wear claim · Not marketed for combination/sensitive skin
Retailer shade note: medium neutral
Medium confidence· Digital match
Nudestix Tinted Cover Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $40 · product priceView at Ulta BeautyUlta Beauty(product price)$43.01 less (86%)Matches: Very close colourSame cool undertoneSame medium coverage
Differences: Matte rather than natural finishNo blurring effect claimedNo long-wear claim
Very close colour · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Matte rather than natural finish · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel
Retailer shade note: medium with rosy undertones
Medium confidence· Digital match
Essence Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6.99 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $3 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Slightly warmer undertoneNo blurring effect claimedDoes not claim a lightweight feel
Looks identical · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium with neutral peach undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Care and Glow Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $53 · product priceView at Ulta BeautyUlta Beauty$10 less (20%)Matches: Very close colourBoth claim a lightweight feelAdds SPF 18
Differences: Matte rather than natural finishLight rather than medium coverageNo blurring effect claimed
Very close colour · Matte · Light coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Matte rather than natural finish · Light rather than medium coverage · No blurring effect claimed · Not marketed for sensitive skin
Medium confidence· Digital match
Clinique Almost Powder Makeup SPF 18 Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$40View at Ulta BeautySephora$5 less (10%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Slightly warmer undertoneNot marketed for sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly warmer undertone · Not marketed for sensitive skin
Retailer shade note: Medium Deep with golden peach undertones
Medium confidence· Digital match
Kosas Revealer Skin-Improving Foundation SPF 25
Every store that sells this shade · prices as last checked
Sephora$45View at Sephora
Target$20 less (40%)Matches: Same natural finishClaims a skin-like finishBoth claim a lightweight feel
Differences: Neutral rather than cool undertoneBuildable rather than medium coverageNo blurring effect claimed
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than cool undertone · Buildable rather than medium coverage · No blurring effect claimed · Not marketed for sensitive skin
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetUlta Beauty$22.70 less (45%)Matches: Very close colourSame natural finishBoth claim a lightweight feel
Differences: Slightly warmer undertoneBuildable rather than medium coverageNo blurring effect claimed
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly warmer undertone · Buildable rather than medium coverage · No blurring effect claimed · Not marketed for combination/sensitive skin
Retailer shade note: beige
Medium confidence· Digital match
Sigma Beauty Skin Perfector Hydrating Tint
Every store that sells this shade · prices as last checked
Ulta Beauty$27.30View at Ulta BeautyUlta Beauty(product price)Costs $31 moreMatches: Very close colourSame cool undertone
Differences: Radiant rather than natural finishFull rather than medium coverageNo blurring effect claimed
Very close colour · Radiant · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Radiant rather than natural finish · Full rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: intense medium shade, rosy undertone
Medium confidence· Digital match
Chanel N°1 DE CHANEL Revitalizing Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $81 · product priceView at Ulta BeautyShowing 12 of 29 matches
The closest shade to ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 22C Sugi (Medium light · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
32.0 Tan Bronze
$30
5.25
$42
38N medium-tan neutral
$32
300C
$24
3.5C
$38
Tone 5.3 C
$32
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Yepoda The Dewy Day in 4C, against ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 22C Sugi. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Yepoda The Dewy Day in 4C.
3 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.
SephoraYour shade $50 at Sephora
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
