Fair · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $50 at Sephora · product price; shade not separately priced
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $50 at Sephora · product price; shade not separately priced
Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $41 · product priceView at Ulta Beauty
Macy's$41View at Macy'sRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Sephora$3 less (6%)Matches: Near-identical swatch colourSame cool undertoneSame natural finish
Differences: Not marketed for sensitive skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Not marketed for sensitive skin
Retailer shade note: light-medium cool
Medium confidence· Digital match
Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraUlta Beautyfrom $47 · product priceView at Ulta BeautyUlta Beauty(product price)$9 less (18%)Matches: Very close colourSame cool undertoneSame natural finish
No material differences in the data we have.
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Retailer shade note: fair light cool
High confidence· Digital match
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Macy's$41View at Macy'sUlta Beautyfrom $41 · product priceView at Ulta BeautyUlta Beauty$29 less (58%)Matches: Near-identical swatch colourSame cool undertoneSame natural finish
Differences: Buildable rather than medium coverageNo blurring effect claimedNot marketed for sensitive skin
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Buildable rather than medium coverage · No blurring effect claimed · Not marketed for sensitive skin
High confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$21View at Ulta Beauty
Target$30View at TargetSephora$1 less (2%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Neutral rather than cool undertoneNot marketed for sensitive skinContains listed fragrance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than cool undertone · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: for fair to light skin with neutral undertones
High confidence· Digital match
Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beauty(product price)Costs $5 moreMatches: Near-identical swatch colourSame cool undertoneSame natural finish
Differences: Full rather than medium coverageNo blurring effect claimedNot marketed for sensitive skin
Looks identical · Natural · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Full rather than medium coverage · No blurring effect claimed · Not marketed for sensitive skin
Retailer shade note: L2.5 - Light with cool undertones
Medium confidence· Digital match
NARS Natural Radiant Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $55 · product priceView at Ulta BeautyUlta Beauty(product price)$3.10 less (6%)Matches: Near-identical swatch colourBoth claim a blurring effectBoth claim a lightweight feel
Differences: Matte rather than natural finishBuildable rather than medium coverageContains drying alcohol
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than medium coverage · Contains drying alcohol
Medium confidence· Digital match
Kryolan Professional Makeup Digital Complexion Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $46.90 · product priceView at Ulta BeautyUlta Beauty(product price)$1 less (2%)Matches: Very close colourSame cool undertoneSame natural finish
Differences: Light rather than medium coverageNo blurring effect claimedNot marketed for normal/sensitive skin
Very close colour · Natural · Light coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Light rather than medium coverage · No blurring effect claimed · Not marketed for normal/sensitive skin
High confidence· Digital match
Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $49 · product priceView at Ulta BeautyUlta Beauty(product price)$5 less (10%)Matches: Very close colourSame cool undertoneSame natural finish
Differences: Full rather than medium coverageNo blurring effect claimedDoes not claim a lightweight feel
Very close colour · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Full rather than medium coverage · No blurring effect claimed · Does not claim a lightweight feel
Retailer shade note: level-two fair with a cool undertone
Medium confidence· Digital match
Smashbox Always On Skin-Balancing Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautySephoraCosts $19 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Neutral rather than cool undertoneNo long-wear claimNot marketed for sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than cool undertone · No long-wear claim · Not marketed for sensitive skin
Retailer shade note: fair to light neutral
High confidence· Digital match
Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides
Every store that sells this shade · prices as last checked
Sephora$69View at Sephora
Walmart$35.03 less (70%)Matches: Near-identical swatch colourSame cool undertoneSame natural finish
Differences: No blurring effect claimedNo long-wear claimNot marketed for normal/combination skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: No blurring effect claimed · No long-wear claim · Not marketed for normal/combination skin · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Age Perfect Radiant Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty(product price)$3.10 less (6%)Matches: Very close colourBoth claim a blurring effectBoth claim a lightweight feel
Differences: Matte rather than natural finishBuildable rather than medium coverageContains drying alcohol
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than medium coverage · Contains drying alcohol
Medium confidence· Digital match
Kryolan Professional Makeup Digital Complexion Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $46.90 · product priceView at Ulta BeautySephora$6 less (12%)Matches: Very close colourSimilar undertone (neutral vs cool)Both claim a blurring effect
Differences: Matte rather than natural finishLight rather than medium coverageNot marketed for sensitive skin
Very close colour · Matte · Light coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than natural finish · Light rather than medium coverage · Not marketed for sensitive skin
Retailer shade note: Fair with neutral cool undertones
Medium confidence· Digital match
Laura Mercier Tinted Blur Balm Skin Tint
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beauty$29 less (58%)Matches: Near-identical swatch colourSame natural finishClaims a skin-like finish
Differences: Neutral rather than cool undertoneBuildable rather than medium coverageNo blurring effect claimed
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than cool undertone · Buildable rather than medium coverage · No blurring effect claimed · Not marketed for sensitive skin
High confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$21 · out of stockView at Ulta BeautyTarget$30View at TargetUlta Beauty(product price)$1 less (2%)Matches: Near-identical swatch colourSame cool undertoneSame natural finish
Differences: No blurring effect claimedNo long-wear claimNot marketed for normal/combination skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: No blurring effect claimed · No long-wear claim · Not marketed for normal/combination skin
Retailer shade note: fair, pink-beige undertones
Medium confidence· Digital match
Ogee Complexion Perfecting Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $49 · product priceView at Ulta BeautySephora$10 less (20%)Matches: Very close colourSame natural finishClaims a skin-like finish
Differences: Neutral rather than cool undertoneLight rather than medium coverageNo blurring effect claimed
Very close colour · Natural · Light coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than cool undertone · Light rather than medium coverage · No blurring effect claimed
Retailer shade note: light with neutral tones
High confidence· Digital match
Refy Skin Base Hydrating Gel Skin Tint
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beauty(product price)$26 less (52%)Matches: Near-identical swatch colourSame natural finishBoth claim a lightweight feel
Differences: Neutral rather than cool undertoneFull rather than medium coverageNo blurring effect claimed
Looks identical · Natural · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than cool undertone · Full rather than medium coverage · No blurring effect claimed · No long-wear claim
Retailer shade note: neutral light with peach undertones
Medium confidence· Digital match
Unleashia Satin Wear Healthy-Green Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautySephora$6 less (12%)Matches: Very close colourBoth claim a blurring effectBoth claim 12-hour wear
Differences: Neutral rather than cool undertoneMatte rather than natural finishLight rather than medium coverage
Very close colour · Matte · Light coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than natural finish · Light rather than medium coverage · Not marketed for sensitive skin
Retailer shade note: light with neutral undertones
Medium confidence· Digital match
Laura Mercier Tinted Blur Balm Skin Tint
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraSephora$16 less (32%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Neutral rather than cool undertoneNo blurring effect claimedNot marketed for normal/combination skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than cool undertone · No blurring effect claimed · Not marketed for normal/combination skin
Retailer shade note: neutral undertone
High confidence· Digital match
Glossier Stretch Fluid Foundation for Buildable Coverage
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraSephora$4 less (8%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Neutral rather than cool undertoneNot marketed for combination/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than cool undertone · Not marketed for combination/sensitive skin
Retailer shade note: fair skin with neutral/peachy undertones
High confidence· Digital match
Lancôme Teint Idole Shape Stick Blurring Multi-Use Stick
Every store that sells this shade · prices as last checked
Ulta Beauty(product price)Costs $19 moreMatches: Very close colourSame cool undertone
Differences: Radiant rather than natural finishLight rather than medium coverageNo blurring effect claimed
Very close colour · Radiant · Light coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than medium coverage · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: light shade, rosy undertone
Medium confidence· Digital match
Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta BeautySephoraCosts $8 moreMatches: Near-identical swatch colourSame natural finishBoth claim a blurring effect
Differences: Neutral rather than cool undertoneBuildable rather than medium coverageDoes not claim a lightweight feel
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than cool undertone · Buildable rather than medium coverage · Does not claim a lightweight feel · Not marketed for combination/sensitive skin · Contains listed fragrance
Retailer shade note: light skin with neutral undertones
High confidence· Digital match
Dior Forever Skin Perfect 24H Multi-Use Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beautyfrom $58 · product priceView at Ulta BeautyUlta Beauty(product price)$38.01 less (76%)Matches: Near-identical swatch colourSame medium coverageBoth claim 12-hour wear
Differences: Slightly warmer undertoneMatte rather than natural finishNo blurring effect claimed
Looks identical · Matte · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · No blurring effect claimed · Not marketed for combination/sensitive skin · Contains drying alcohol
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$7.97View at WalmartTarget$8.99View at Target
CVS$11.89View at CVSUlta Beautyfrom $11.99 · product priceView at Ulta Beauty
Walgreens$12.99View at Walgreens
AmazonSee price at AmazonView at AmazonAmazonSee price at AmazonView at AmazonSephoraCosts $8 moreMatches: Near-identical swatch colourSame natural finishBoth claim a blurring effect
Differences: Neutral rather than cool undertoneBuildable rather than medium coverageDoes not claim a lightweight feel
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than cool undertone · Buildable rather than medium coverage · Does not claim a lightweight feel · Not marketed for combination/sensitive skin · Contains listed fragrance
Retailer shade note: light skin with neutral undertones
High confidence· Digital match
Dior Forever Skin Perfect 24H Multi-Use Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beautyfrom $58 · product priceView at Ulta BeautyUlta BeautyCosts $10 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Neutral rather than cool undertoneNo blurring effect claimedDoes not claim a lightweight feel
Looks identical · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than cool undertone · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: light skin with neutral undertones
Medium confidence· Digital match
Dior Forever Hydra Nude Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$60View at Ulta BeautySephora$6 less (12%)Matches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Slightly warmer undertoneNo long-wear claimNot marketed for sensitive skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly warmer undertone · No long-wear claim · Not marketed for sensitive skin
Retailer shade note: fair
Medium confidence· Digital match
Ciele tint & PROTECT medium coverage serum foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beauty(product price)$38.01 less (76%)Matches: Near-identical swatch colourSame medium coverageBoth claim 12-hour wear
Differences: Slightly warmer undertoneMatte rather than natural finishNo blurring effect claimed
Looks identical · Matte · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · No blurring effect claimed · Not marketed for combination/sensitive skin · Contains drying alcohol
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$8.98View at WalmartTarget$8.99View at TargetCVS$11.89View at CVSUlta Beautyfrom $11.99 · product priceView at Ulta BeautyWalgreens$12.99View at WalgreensAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$36 less (72%)Matches: Near-identical swatch colourBoth claim a blurring effectBoth claim a lightweight feel
Differences: Slightly warmer undertoneMatte rather than natural finishBuildable rather than medium coverage
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Buildable rather than medium coverage
Retailer shade note: fair or light skin tones with a yellow undertone
Medium confidence· Digital match
Revolution Beauty Superfix Blur Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautySephora$3 less (6%)Matches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Slightly warmer undertoneNot marketed for sensitive skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly warmer undertone · Not marketed for sensitive skin
Retailer shade note: light warm-peach
High confidence· Digital match
Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraUlta Beautyfrom $47 · product priceView at Ulta BeautyShowing 12 of 28 matches
The closest shade to ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 10C Ash (Fair · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
3C Cool
$42
150C
22N light neutral
$32
160
$30
2C
$38
Honey
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 in Fair 12 Cool, against ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 10C Ash. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 in Fair 12 Cool.
3 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.
Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25 in Fair Light, against ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 10C Ash. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25 in Fair Light.
3 shared ingredients; weighted similarity 1%. Ingredients only affect results through the filters.
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 Fair 12 Cool
Ulta BeautyYour shade $50 at Sephora · product price; shade not separately priced
Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25 Fair Light
Ulta BeautyYour shade $50 at Sephora · product price; shade not separately priced
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
