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Skin Rewind Blurring Foundation and Concealer Complexion Stick 30W Cumaru dupes and alternatives ILIA

Tan · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free25No drying alcohol21Vegan11Cruelty-free13Oil-free1With SPF1Mineral3

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30 matches

Closest shade match: Juvia's Place I Am My Skin Hydra-Tint Foundation Stick 12 Addis Ababa

The equivalent shade: scored on colour, depth and undertone only.

Your shade
ILIA
30W CumaruChange shade
Depth and undertone: Tan · Warm
Finish and coverage: Natural · Medium coverage
The match
Juvia's Place
12 Addis Ababa
Depth and undertone: Tan · Warm
Finish and coverage: Natural · Full coverage
Shade match
98out of 100
Colour
97
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$20Ulta BeautyUlta Beauty
$30 less (60%)

Your shade $50 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Tarte Timeless Hydrating Foundation 49W Tan-Deep Warm

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
ILIA
30W CumaruChange shade
Depth and undertone: Tan · Warm
Finish and coverage: Natural · Medium coverage
The match
Tarte
49W Tan-Deep Warm
Depth and undertone: Tan · Warm
Finish and coverage: Natural · Buildable coverage
Overall match
96out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
100
Wear (Wear & performance)
100
Skin (Skin suitability)
84
Medium confidence· Digital matchWhy it matches
Match price
$42Ulta BeautyUlta Beauty
$8 less (16%)

Your shade $50 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Lawless

    Forget The Filler Skin-Plumping Line-Smoothing Foundation

    21T
    Shade match 97
    $47SephoraSephora$3 less (6%)

    Matches: Near-identical swatch colourSame warm undertoneSame natural finish

    Differences: Full rather than medium coverageNot marketed for normal skinContains drying alcohol

    Score details
    Shade match
    97
    Finish & visual result
    82
    Wear & performance
    100
    Skin suitability
    60

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Full rather than medium coverage · Not marketed for normal skin · Contains drying alcohol

    Retailer shade note: tan deep with warm-golden undertones

    Medium confidence· Digital match

    View match
  2. #4 · Lawless

    Forget The Filler Skin-Plumping Line-Smoothing Foundation

    22T
    Shade match 97
    $47SephoraSephora$3 less (6%)

    Matches: Near-identical swatch colourSame warm undertoneSame natural finish

    Differences: Full rather than medium coverageNot marketed for normal skinContains drying alcohol

    Score details
    Shade match
    97
    Finish & visual result
    82
    Wear & performance
    100
    Skin suitability
    60

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Full rather than medium coverage · Not marketed for normal skin · Contains drying alcohol

    Retailer shade note: tan deep with deep-warm undertones

    Medium confidence· Digital match

    View match
  3. #5 · Lawless

    Forget The Filler Skin-Plumping Line-Smoothing Foundation

    18T
    Shade match 96
    $47SephoraSephora$3 less (6%)

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Full rather than medium coverageNot marketed for normal skinContains drying alcohol

    Score details
    Shade match
    96
    Finish & visual result
    82
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Full rather than medium coverage · Not marketed for normal skin · Contains drying alcohol

    Retailer shade note: tan deep with warm undertones

    Medium confidence· Digital match

    View match
  4. #6 · Rabanne

    Fresh Touch 24H Radiant Foundation

    80W
    Shade match 94
    $42Ulta BeautyUlta Beauty(product price)$8 less (16%)

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Radiant rather than natural finishContains listed fragrance

    Score details
    Shade match
    94
    Finish & visual result
    73
    Wear & performance
    100
    Skin suitability
    84

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Radiant rather than natural finish · Contains listed fragrance

    Retailer shade note: deep with warm undertone

    Medium confidence· Digital match

    View match
  5. #7 · Lawless

    Forget The Filler Skin-Plumping Line-Smoothing Foundation

    20T
    Shade match 90
    $47SephoraSephora$3 less (6%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: Full rather than medium coverageNot marketed for normal skinContains drying alcohol

    Score details
    Shade match
    90
    Finish & visual result
    82
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Full rather than medium coverage · Not marketed for normal skin · Contains drying alcohol

    Retailer shade note: tan deep with neutral-warm undertones

    Medium confidence· Digital match

    View match
  6. #8 · Lawless

    Forget The Filler Skin-Plumping Line-Smoothing Foundation

    19T
    Shade match 88
    $47SephoraSephora$3 less (6%)

    Matches: Near-identical swatch colourSame natural finishClaims a skin-like finish

    Differences: Olive rather than warm undertoneFull rather than medium coverageNot marketed for normal skin

    Score details
    Shade match
    88
    Finish & visual result
    82
    Wear & performance
    100
    Skin suitability
    60

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Olive rather than warm undertone · Full rather than medium coverage · Not marketed for normal skin · Contains drying alcohol

    Retailer shade note: tan deep with neutral-olive undertones

    Medium confidence· Digital match

    View match
  7. #9 · Hung Vanngo Beauty

    Red Carpet Skin Luminous Longwear Serum Foundation

    14
    Shade match 84
    $46SephoraSephora$4 less (8%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than warm undertoneNot marketed for sensitive skin

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than warm undertone · Not marketed for sensitive skin

    Retailer shade note: dark light to medium - neutral

    Medium confidence· Digital match

    View match
  8. #10 · Make Up For Ever

    HD Skin Hydra Glow Hydrating Foundation

    4Y60 - Warm Almond
    Shade match 97
    $49SephoraSephora$1 less (2%)

    Matches: Near-identical swatch colourSame warm undertoneSame medium coverage

    Differences: Radiant rather than natural finishDoes not claim a lightweight feelNot marketed for sensitive skin

    Score details
    Shade match
    97
    Finish & visual result
    81
    Wear & performance
    60
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Radiant rather than natural finish · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance

    Retailer shade note: for deep skin with warm golden undertones

    Medium confidence· Digital match

    View match
  9. #11 · Clinique

    Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation

    Medium Deep Warm 1
    Shade match 96
    $49Ulta BeautyUlta Beauty(product price)$1 less (2%)

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Light rather than medium coverageNo blurring effect claimedNot marketed for normal/sensitive skin

    Score details
    Shade match
    96
    Finish & visual result
    81
    Wear & performance
    74
    Skin suitability
    28

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Light rather than medium coverage · No blurring effect claimed · Not marketed for normal/sensitive skin

    Medium confidence· Digital match

    View match
  10. #12 · Youngblood

    BeyondBlur Skin Perfecting Foundation

    DN1
    Shade match 85
    $58Ulta BeautyUlta BeautyCosts $8 more

    Matches: Very close colourBoth claim a blurring effectBoth claim 12-hour wear

    Differences: Neutral rather than warm undertoneNatural matte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    85
    Finish & visual result
    83
    Wear & performance
    80
    Skin suitability
    84

    Very close colour · Natural matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural matte rather than natural finish · Full rather than medium coverage · Does not claim a lightweight feel

    Retailer shade note: dark with neutral undertones

    Medium confidence· Digital match

    View match
  11. #13 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Tan Neutral
    Shade match 87
    $16Ulta BeautyUlta Beauty(product price)$34 less (68%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than warm undertoneNo long-wear claimDoes not claim a lightweight feel

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Neutral rather than warm undertone · No long-wear claim · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  12. #14 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NW47
    Shade match 90
    $46Ulta BeautyUlta Beauty(product price)$4 less (8%)

    Matches: Near-identical swatch colourBoth claim a blurring effectBoth claim 12-hour wear

    Differences: Neutral rather than warm undertoneRadiant rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    90
    Finish & visual result
    73
    Wear & performance
    72
    Skin suitability
    84

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than warm undertone · Radiant rather than natural finish · Full rather than medium coverage

    Retailer shade note: deep auburn with neutral undertone for dark skin

    Medium confidence· Digital match

    View match
  13. #15 · Fièra Cosmetics

    All-in-Wonder Concealer + Foundation

    Caramel
    Shade match 95
    $45Ulta BeautyUlta Beauty$5 less (10%)

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Radiant rather than natural finishNo long-wear claim

    Score details
    Shade match
    95
    Finish & visual result
    73
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Radiant rather than natural finish · No long-wear claim

    Retailer shade note: tan-deep with warm gold undertones

    Medium confidence· Digital match

    View match
  14. #16 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Medium To Tan Neutral
    Shade match 86
    $16Ulta BeautyUlta Beauty(product price)$34 less (68%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than warm undertoneNo long-wear claimDoes not claim a lightweight feel

    Score details
    Shade match
    86
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Neutral rather than warm undertone · No long-wear claim · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  15. #17 · Live Tinted

    HUESTICK Complexion Stick

    07 Medium
    Shade match 96
    $42Ulta BeautyUlta Beauty(product price)$8 less (16%)

    Matches: Very close colourSame warm undertoneClaims a skin-like finish

    Differences: Matte rather than natural finishFull rather than medium coverageNo long-wear claim

    Score details
    Shade match
    96
    Finish & visual result
    67
    Wear & performance
    60
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · No long-wear claim

    Retailer shade note: warm undertone

    Medium confidence· Digital match

    View match
  16. #18 · Haus Labs

    Triclone Skin Tech Medium Coverage Foundation

    440 Medium Deep
    Shade match 77
    $52SephoraSephoraCosts $2 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly cooler undertoneNot marketed for combination skinContains drying alcohol

    Score details
    Shade match
    77
    Finish & visual result
    100
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly cooler undertone · Not marketed for combination skin · Contains drying alcohol

    Retailer shade note: with cool undertones

    Medium confidence· Digital match

    View match
  17. #19 · L'Oréal Paris

    True Match Super-Blendable Foundation

    W8 Warm Medium Deep
    Shade match 95
    $13.99Ulta BeautyUlta Beauty(product price)$36.01 less (72%)

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: No blurring effect claimedNo long-wear claimDoes not claim a lightweight feel

    Score details
    Shade match
    95
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  18. #20 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NW47
    Shade match 90
    $39SephoraSephora$11 less (22%)

    Matches: Near-identical swatch colourBoth claim a blurring effectBoth claim 12-hour wear

    Differences: Neutral rather than warm undertoneMatte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    90
    Finish & visual result
    73
    Wear & performance
    74
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than warm undertone · Matte rather than natural finish · Full rather than medium coverage · Not marketed for sensitive skin

    Retailer shade note: deep auburn with neutral undertones for dark skin

    Medium confidence· Digital match

    View match
  19. #21 · Lancôme

    Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    460 Suede (C)
    Shade match 86
    $53Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Very close colourSame medium coverageBoth claim a blurring effect

    Differences: Matte rather than natural finishContains listed fragrance

    Score details
    Shade match
    86
    Finish & visual result
    81
    Wear & performance
    68
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Matte rather than natural finish · Contains listed fragrance

    Medium confidence· Digital match

    View match
  20. #22 · Jane Iredale

    Beyond Matte Liquid Foundation

    M13
    Shade match 88
    $54Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Very close colourBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Matte rather than natural finishFull rather than medium coverageNot marketed for sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · Not marketed for sensitive skin

    Retailer shade note: very dark w/ gold/brown undertones

    Medium confidence· Digital match

    View match
  21. #23 · Maybelline

    Fit Me Matte + Poreless Foundation

    Coconut 355
    Shade match 85
    $11.99Ulta BeautyUlta Beauty(product price)$38.01 less (76%)

    Matches: Very close colourSame medium coverageBoth claim 12-hour wear

    Differences: Neutral rather than warm undertoneMatte rather than natural finishNo blurring effect claimed

    Score details
    Shade match
    85
    Finish & visual result
    70
    Wear & performance
    100
    Skin suitability
    30

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Neutral rather than warm undertone · Matte rather than natural finish · No blurring effect claimed · Not marketed for combination/sensitive skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  22. #24 · Clinique

    Beyond Perfecting Foundation + Concealer

    WN 114 Golden
    Shade match 91
    $41SephoraSephora$9 less (18%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: Full rather than medium coverageNo blurring effect claimedNot marketed for combination/sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    81
    Wear & performance
    53
    Skin suitability
    28

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Full rather than medium coverage · No blurring effect claimed · Not marketed for combination/sensitive skin

    Retailer shade note: deep, warm-neutral undertones

    Medium confidence· Digital match

    View match
  23. #25 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    325 Tan Warm
    Shade match 94
    $18.99Ulta BeautyUlta Beauty(product price)$31.01 less (62%)

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Matte rather than natural finishNo blurring effect claimedContains drying alcohol

    Score details
    Shade match
    94
    Finish & visual result
    64
    Wear & performance
    44
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Matte rather than natural finish · No blurring effect claimed · Contains drying alcohol

    Medium confidence· Digital match

    View match
  24. #26 · Laura Geller

    Baked Balance-n-Brighten Color Correcting Foundation

    Toffee
    Shade match 85
    $38Ulta BeautyUlta Beauty$12 less (24%)

    Matches: Very close colourBoth claim a blurring effectClaims not settling into lines

    Differences: Neutral rather than warm undertoneMatte rather than natural finishLight rather than medium coverage

    Score details
    Shade match
    85
    Finish & visual result
    73
    Wear & performance
    68
    Skin suitability
    56

    Very close colour · Matte · Light coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than warm undertone · Matte rather than natural finish · Light rather than medium coverage · Not marketed for sensitive skin

    Retailer shade note: deepest shade, for rich skin

    Medium confidence· Digital match

    View match
  25. #27 · Clinique

    Stay-Matte Sheer Pressed Powder Foundation

    05 Stay Spice
    Shade match 87
    $41Ulta BeautyUlta Beauty$9 less (18%)

    Matches: Very close colourBoth claim a lightweight feel

    Differences: Matte rather than natural finishLight rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    87
    Finish & visual result
    62
    Wear & performance
    80
    Skin suitability
    28

    Very close colour · Matte · Light coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Matte rather than natural finish · Light rather than medium coverage · No blurring effect claimed · Not marketed for normal/sensitive skin

    Medium confidence· Digital match

    View match
  26. #28 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NW48
    Shade match 79
    $39SephoraSephora$11 less (22%)

    Matches: Near-identical swatch colourBoth claim a blurring effectBoth claim 12-hour wear

    Differences: Slightly cooler undertoneMatte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    79
    Finish & visual result
    73
    Wear & performance
    74
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural finish · Full rather than medium coverage · Not marketed for sensitive skin

    Retailer shade note: deep auburn with red undertones for dark skin

    Medium confidence· Digital match

    View match
  27. #29 · Tarte

    Face Tape Full Coverage Foundation

    51N Deep Neutral
    Shade match 79
    $42SephoraSephora$8 less (16%)

    Matches: Near-identical swatch colourBoth claim a blurring effectBoth claim 12-hour wear

    Differences: Slightly cooler undertoneMatte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    79
    Finish & visual result
    73
    Wear & performance
    72
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural finish · Full rather than medium coverage · Not marketed for sensitive skin · Contains listed fragrance

    Retailer shade note: deep skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  28. #30 · Well People

    Skinforia Serum Foundation

    26 Medium Warm
    Shade match 74
    $30TargetTarget$20 less (40%)

    Matches: Same warm undertoneSame natural finishClaims a skin-like finish

    Differences: Slightly lighterBuildable rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    74
    Finish & visual result
    79
    Wear & performance
    80
    Skin suitability
    56

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly lighter · Buildable rather than medium coverage · No blurring effect claimed · Not marketed for sensitive skin

    Low confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a concealer in your shade?

The closest shade to ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 30W Cumaru (Tan · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    460

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 460

    • Looks identical
    • Tan · Warm · golden undertone

    $30

    SephoraView at Sephora
  2. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    5N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 5N

    • Looks identical
    • Tan · Neutral · neutral golden undertone

    $38

    SephoraView at Sephora
  3. Clinique Even Better All-Over Concealer + Eraser

    WN 122 Clove

    Clinique Even Better All-Over Concealer + Eraser, shade WN 122 Clove

    • Very close colour
    • Tan · Neutral · neutral golden undertone

    $22

    SephoraView at Sephora
  4. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    35.0 Rich Amber

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 35.0 Rich Amber

    • Close colour
    • Tan · Warm undertone

    $30

    SephoraView at Sephora
  5. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Salted Caramel 7.3 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Salted Caramel 7.3 Golden

    • Very close colour
    • Tan · Warm · golden undertone

    $31

    SephoraView at Sephora
  6. Glossier Stretch Concealer for Dewy Buildable Coverage

    Deep 1

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Deep 1

    • Close colour
    • Tan · Warm · golden undertone

    $22

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Juvia's Place I Am My Skin Hydra-Tint Foundation Stick in 12 Addis Ababa, against ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 30W Cumaru. Every attribute compared, with its share of the score.

ComparedYour shade30W CumaruClosest shade match12 Addis AbabaScore
Shade match55% of overall98
Colour97#b97a54#b67854Looks identicalColour difference 1.0 (0 is identical)
Depth98TanTanSameDepth difference: 1.2
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100NaturalNaturalSameSame natural finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared80
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall67
Skin type67Normal, combination, sensitiveCombination, normalBoth marketed for normal/​combination skin
Overall match 92/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Juvia's Place I Am My Skin Hydra-Tint Foundation Stick in 12 Addis Ababa.

Same or better

  • $30 less
  • Near-identical swatch colour
  • Same warm undertone
  • Same natural finish
  • Full rather than medium coverage
  • Both claim a blurring effect
  • Both claim a lightweight feel

Different

  • Not marketed for sensitive skin

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Baseno siliconeNo ingredient list
FragranceNot listedNo ingredient list
Drying alcoholNot listedNo ingredient list
SPFNot listedNot listed
Overlap
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Why the closest overall alternative works

Tarte Timeless Hydrating Foundation in 49W Tan-Deep Warm, against ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 30W Cumaru. Every attribute compared, with its share of the score.

ComparedYour shade30W CumaruClosest overall alternative49W Tan-Deep WarmScore
Shade match55% of overall93
Colour90#b97a54#b47451Very close colourColour difference 2.2 (0 is identical)
Depth95TanTanSameDepth difference: 3.0
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared100
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​sensitive skin
Overall match 96/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Timeless Hydrating Foundation in 49W Tan-Deep Warm.

Same or better

  • $8 less
  • Very close colour
  • Same warm undertone
  • Same natural finish
  • Buildable rather than medium coverage
  • Both claim a blurring effect
  • Both claim 12-hour wear
  • Both claim a lightweight feel

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Baseno siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone none vs none
View full match

Where to buy

Closest shade match

Juvia's Place I Am My Skin Hydra-Tint Foundation Stick 12 Addis Ababa

Match price
$20Ulta BeautyUlta Beauty
$30 less (60%)

Your shade $50 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Tarte Timeless Hydrating Foundation 49W Tan-Deep Warm

Match price
$42Ulta BeautyUlta Beauty
$8 less (16%)

Your shade $50 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.