Skin Rewind Blurring Foundation and Concealer Complexion Stick 20N Iroko dupes and alternatives ILIA
4.4 (3,159)·Medium light · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same neutral undertone
Differences: Radiant rather than natural finish· Light rather than medium coverage· No blurring effect claimed
Score details
Shade match
96
Finish & visual result
62
Wear & performance
60
Skin suitability
84
Very close colour · Radiant · Light coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than medium coverage · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: intense medium shade, neutral undertone
$35Ulta Beauty(product price)$15 less (30%)4.5 (732)
Matches: Very close colour· Same neutral undertone· Both claim a blurring effect
Differences: Matte rather than natural finish· Buildable rather than medium coverage· No long-wear claim
Score details
Shade match
96
Finish & visual result
81
Wear & performance
40
Skin suitability
33
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than medium coverage · No long-wear claim · Does not claim a lightweight feel · Not marketed for normal/sensitive skin
Retailer shade note: medium to tan neutral undertones
$18.99Ulta Beauty(product price)$31.01 less (62%)4.2 (18,317)
Matches: Near-identical swatch colour· Same natural finish· Same medium coverage
Differences: No blurring effect claimed· No long-wear claim· Does not claim a lightweight feel
Score details
Shade match
90
Finish & visual result
89
Wear & performance
40
Skin suitability
56
Looks identical · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance
Matches: Near-identical swatch colour· Same neutral undertone· Claims a skin-like finish
Differences: Radiant rather than natural finish· Light-medium rather than medium coverage· No blurring effect claimed
Score details
Shade match
97
Finish & visual result
64
Wear & performance
60
Skin suitability
33
Looks identical · Radiant · Light-medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Radiant rather than natural finish · Light-medium rather than medium coverage · No blurring effect claimed · No long-wear claim · Not marketed for normal/combination skin
Retailer shade note: Medium with neutral undertones
The closest shade to ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 20N Iroko (Medium light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation in 4N2 Tea, against ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 20N Iroko. Every attribute compared, with its share of the score.
ComparedYour shade20N IrokoClosest match4N2 TeaHow they compareScore
Shade match55% of overall99
Colour60%98#d49c7b#d69b79Looks identicalColour difference 0.7 (0 is identical)
Overall match 95/100Shade match 99/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $2 more
