Beautler.Your beauty butler

Skin Rewind Blurring Foundation and Concealer Complexion Stick 38C Jarrah dupes and alternatives ILIA

Deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Well People Skinforia Serum Foundation 42 Deep Cool

The equivalent shade: scored on colour, depth and undertone only.

Shade match
99out of 100
Colour
98
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$21Ulta BeautyUlta Beauty
$29 less (58%)

Your shade $50 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Rabanne Fresh Touch 24H Radiant Foundation 90C

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
89out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
73
Wear (Wear & performance)
100
Skin (Skin suitability)
84
Match price
$42Ulta BeautyUlta Beauty
$8 less (16%)

Your shade $50 at Sephora · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 86
    $52SephoraSephoraCosts $2 more

    Matches: Same cool undertoneSame natural finishSame medium coverage

    Differences: Slightly deeperNot marketed for combination skinContains drying alcohol

    Score details
    Shade match
    86
    Finish & visual result
    100
    Wear & performance
    80
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly deeper · Not marketed for combination skin · Contains drying alcohol

    Retailer shade note: with rosy undertones

    High confidence· Digital match

    View match
  2. #4 · Jane Iredale

    Beyond Matte Liquid Foundation

    M17
    Shade match 97
    $54Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Near-identical swatch colourSame cool undertoneBoth claim a blurring effect

    Differences: Matte rather than natural finishFull rather than medium coverageNot marketed for sensitive skin

    Score details
    Shade match
    97
    Finish & visual result
    73
    Wear & performance
    80
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · Not marketed for sensitive skin

    Retailer shade note: deeper rich chocolate brown w/ red undertones

    Medium confidence· Digital match

    View match
  3. Shade match 89
    $39.50SephoraSephora$10.50 less (21%)

    Matches: Same cool undertoneSame natural finishSame medium coverage

    Differences: No long-wear claim

    Score details
    Shade match
    89
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    90

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: No long-wear claim

    Retailer shade note: very deep cool skin with red undertones

    Medium confidence· Digital match

    View match
  4. Shade match 88
    $42Ulta BeautyUlta Beauty(product price)$8 less (16%)

    Matches: Same cool undertoneSame medium coverageClaims a skin-like finish

    Differences: Slightly lighterRadiant rather than natural finishContains listed fragrance

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    100
    Skin suitability
    84

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly lighter · Radiant rather than natural finish · Contains listed fragrance

    Retailer shade note: deep with cool undertone

    Medium confidence· Digital match

    View match
  5. #7 · Make Up For Ever

    HD Skin Hydra Glow Hydrating Foundation

    4R76 - Cool Ebony
    Shade match 95
    $49SephoraSephora$1 less (2%)

    Matches: Very close colourSame cool undertoneSame medium coverage

    Differences: Radiant rather than natural finishDoes not claim a lightweight feelNot marketed for sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    81
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Radiant rather than natural finish · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance

    Retailer shade note: for very deep skin with rosy undertones

    Medium confidence· Digital match

    View match
  6. #8 · Tarte

    Timeless Hydrating Foundation

    57H Rich Honey
    Shade match 72
    $42Ulta BeautyUlta Beauty$8 less (16%)

    Matches: Very close colourSame natural finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneBuildable rather than medium coverage

    Score details
    Shade match
    72
    Finish & visual result
    100
    Wear & performance
    100
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than medium coverage

    Medium confidence· Digital match

    View match
  7. #9 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    7C Chocolate Ganache
    Shade match 90
    $54Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Same cool undertoneBoth claim a blurring effectBoth claim 16-hour wear

    Differences: Matte rather than natural finishBuildable rather than medium coverage

    Score details
    Shade match
    90
    Finish & visual result
    81
    Wear & performance
    65
    Skin suitability
    84

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Matte rather than natural finish · Buildable rather than medium coverage

    Retailer shade note: rich deep with cool undertones

    High confidence· Digital match

    View match
  8. #10 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Dark Cool
    Shade match 88
    $16Ulta BeautyUlta Beauty(product price)$34 less (68%)

    Matches: Same cool undertoneSame natural finishSame medium coverage

    Differences: Slightly deeperNo long-wear claimDoes not claim a lightweight feel

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    84

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly deeper · No long-wear claim · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  9. #11 · Laura Mercier

    Tinted Blur Balm Skin Tint

    Shade 07
    Shade match 89
    $44SephoraSephora$6 less (12%)

    Matches: Very close colourSimilar undertone (neutral vs cool)Both claim a blurring effect

    Differences: Matte rather than natural finishLight rather than medium coverageNot marketed for sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    73
    Wear & performance
    85
    Skin suitability
    60

    Very close colour · Matte · Light coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than natural finish · Light rather than medium coverage · Not marketed for sensitive skin

    Retailer shade note: Deep with neutral cool undertones

    Medium confidence· Digital match

    View match
  10. Shade match 89
    $69Ulta BeautyUlta Beauty(product price)Costs $19 more

    Matches: Same cool undertoneBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Matte rather than natural finishBuildable rather than medium coverageContains listed fragrance

    Score details
    Shade match
    89
    Finish & visual result
    81
    Wear & performance
    57
    Skin suitability
    84

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Matte rather than natural finish · Buildable rather than medium coverage · Contains listed fragrance

    Retailer shade note: intense dark-deep shade, red undertone

    Medium confidence· Digital match

    View match
  11. Shade match 93
    $42.50Ulta BeautyUlta Beauty$7.50 less (15%)

    Matches: Very close colourSimilar undertone (neutral vs cool)Claims a skin-like finish

    Differences: Matte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    93
    Finish & visual result
    67
    Wear & performance
    68
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage

    Retailer shade note: for deep skin with cool neutral undertones

    Medium confidence· Digital match

    View match
  12. #14 · ColourPop

    Pretty Fresh Hyaluronic Hydrating Foundation

    Deep Dark 210C
    Shade match 89
    $12$16Ulta BeautyUlta Beauty$38 less (76%)

    Matches: Same cool undertoneSame natural finishSame medium coverage

    Differences: No blurring effect claimedNo long-wear claim

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    60
    Skin suitability
    84

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: No blurring effect claimed · No long-wear claim

    Retailer shade note: cool

    Medium confidence· Digital match

    View match
  13. #15 · Makeup By Mario

    SurrealSkin Luminous Hydrating Foundation

    29.5N
    Shade match 83
    $48SephoraSephora$2 less (4%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than cool undertoneNo blurring effect claimedNot marketed for sensitive skin

    Score details
    Shade match
    83
    Finish & visual result
    89
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than cool undertone · No blurring effect claimed · Not marketed for sensitive skin

    Retailer shade note: dark deep with neutral undertone

    Medium confidence· Digital match

    View match
  14. #16 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NW65
    Shade match 89
    $39SephoraSephora$11 less (22%)

    Matches: Same cool undertoneBoth claim a blurring effectBoth claim 12-hour wear

    Differences: Matte rather than natural finishFull rather than medium coverageNot marketed for sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    73
    Wear & performance
    74
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · Not marketed for sensitive skin

    Retailer shade note: dark deep rich brown with red undertones for deep dark skin

    High confidence· Digital match

    View match
  15. #17 · Smashbox

    Halo Healthy Glow Tinted Moisturizer SPF 25

    Deep Rich Neutral
    Shade match 80
    $41Ulta BeautyUlta Beauty(product price)$9 less (18%)

    Matches: Same natural finishBoth claim a lightweight feelAdds SPF 25

    Differences: Neutral rather than cool undertoneLight rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    80
    Finish & visual result
    81
    Wear & performance
    80
    Skin suitability
    84

    Close colour · Natural · Light coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Neutral rather than cool undertone · Light rather than medium coverage · No blurring effect claimed

    Retailer shade note: deep-rich with a neutral undertone

    Medium confidence· Digital match

    View match
  16. #18 · Well People

    Skinforia Serum Foundation

    46 Rich Neutral
    Shade match 83
    $21$30Ulta BeautyUlta Beauty$29 less (58%)

    Matches: Very close colourSame natural finishClaims a skin-like finish

    Differences: Neutral rather than cool undertoneBuildable rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    83
    Finish & visual result
    79
    Wear & performance
    80
    Skin suitability
    56

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · Buildable rather than medium coverage · No blurring effect claimed · Not marketed for sensitive skin

    Medium confidence· Digital match

    View match
  17. Shade match 87
    $22Ulta BeautyUlta Beauty(product price)$28 less (56%)

    Matches: Similar undertone (neutral vs cool)Same natural finish

    Differences: Buildable rather than medium coverageNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    87
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    84

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Buildable rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  18. Shade match 75
    $47SephoraSephora$3 less (6%)

    Matches: Very close colourSame natural finishClaims a skin-like finish

    Differences: Slightly warmer undertoneFull rather than medium coverageNot marketed for normal skin

    Score details
    Shade match
    75
    Finish & visual result
    82
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · Not marketed for normal skin · Contains drying alcohol

    Retailer shade note: ultra deep with deep-warm undertones

    High confidence· Digital match

    View match
  19. #21 · Jane Iredale

    Beyond Matte Liquid Foundation

    M18
    Shade match 84
    $54Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Very close colourBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneMatte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    84
    Finish & visual result
    73
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · Full rather than medium coverage · Not marketed for sensitive skin

    Retailer shade note: deeper rich chocolate brown w/ neutral undertones)

    Medium confidence· Digital match

    View match
  20. #22 · Maybelline

    Fit Me Matte + Poreless Foundation

    Java 375
    Shade match 83
    $11.99Ulta BeautyUlta Beauty(product price)$38.01 less (76%)

    Matches: Similar undertone (neutral vs cool)Same medium coverageBoth claim 12-hour wear

    Differences: Matte rather than natural finishNo blurring effect claimedNot marketed for combination/sensitive skin

    Score details
    Shade match
    83
    Finish & visual result
    70
    Wear & performance
    100
    Skin suitability
    30

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Matte rather than natural finish · No blurring effect claimed · Not marketed for combination/sensitive skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  21. Shade match 81
    $42Ulta BeautyUlta Beauty$8 less (16%)

    Matches: Same natural finishBoth claim a blurring effectClaims transfer resistance

    Differences: Slightly lighterNeutral rather than cool undertoneFull rather than medium coverage

    Score details
    Shade match
    81
    Finish & visual result
    93
    Wear & performance
    68
    Skin suitability
    30

    Close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Full rather than medium coverage · Not marketed for normal/sensitive skin

    Retailer shade note: for deep skin with balanced neutral undertones

    High confidence· Digital match

    View match
  22. Shade match 90
    $28SephoraSephora$22 less (44%)

    Matches: Same cool undertoneSame medium coverageClaims a skin-like finish

    Differences: Radiant rather than natural finishNot marketed for normal/sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    73
    Wear & performance
    68
    Skin suitability
    28

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Radiant rather than natural finish · Not marketed for normal/sensitive skin

    Retailer shade note: mocha blush - dark brown skin with pink undertones

    High confidence· Digital match

    View match
  23. Shade match 87
    $42.50Ulta BeautyUlta Beauty$7.50 less (15%)

    Matches: Very close colourClaims a skin-like finishBoth claim a blurring effect

    Differences: Neutral rather than cool undertoneMatte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    87
    Finish & visual result
    67
    Wear & performance
    68
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · Full rather than medium coverage

    Retailer shade note: for very deep skin with neutral bronze undertones

    Medium confidence· Digital match

    View match
  24. #26 · J.Cat Beauty

    Aquasurance Compact Foundation

    Autumn Spice
    Shade match 86
    $15.99Ulta BeautyUlta Beauty(product price)$34.01 less (68%)

    Matches: Similar undertone (neutral vs cool)Same natural finishBoth claim a blurring effect

    Differences: Full rather than medium coverageNo long-wear claimDoes not claim a lightweight feel

    Score details
    Shade match
    86
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    50

    Close colour · Natural · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Full rather than medium coverage · No long-wear claim · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  25. Shade match 86
    $14.50Ulta BeautyUlta Beauty(product price)$35.50 less (71%)

    Matches: Very close colourBoth claim a blurring effectAdds SPF 15

    Differences: Matte rather than natural finishFull rather than medium coverageDoes not claim a lightweight feel

    Score details
    Shade match
    86
    Finish & visual result
    73
    Wear & performance
    60
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · Does not claim a lightweight feel

    Retailer shade note: deep shade

    Medium confidence· Digital match

    View match
  26. #28 · Tarte

    Maracuja Juicy Glow Tint

    55H Deep Honey
    Shade match 75
    $42Ulta BeautyUlta Beauty$8 less (16%)

    Matches: Very close colourSame medium coverageBoth claim a blurring effect

    Differences: Slightly warmer undertoneRadiant rather than natural finish

    Score details
    Shade match
    75
    Finish & visual result
    81
    Wear & performance
    87
    Skin suitability
    84

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly warmer undertone · Radiant rather than natural finish

    Retailer shade note: deep skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  27. #29 · R.E.M. Beauty

    Sweetener Foundation

    deep 10 cn
    Shade match 91
    $35Ulta BeautyUlta Beauty(product price)$15 less (30%)

    Matches: Very close colourSame cool undertoneBoth claim a blurring effect

    Differences: Matte rather than natural finishBuildable rather than medium coverageNo long-wear claim

    Score details
    Shade match
    91
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    33

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than natural finish · Buildable rather than medium coverage · No long-wear claim · Does not claim a lightweight feel · Not marketed for normal/sensitive skin

    Retailer shade note: deep to rich with cool undertones

    Medium confidence· Digital match

    View match
  28. #30 · ILIA

    True Skin Serum Foundation

    Macquarie SF13
    Shade match 78
    $56SephoraSephoraCosts $6 more

    Matches: Same natural finishSame medium coverageClaims a skin-like finish

    Differences: Neutral rather than cool undertoneNo blurring effect claimedNot marketed for combination skin

    Score details
    Shade match
    78
    Finish & visual result
    79
    Wear & performance
    80
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than cool undertone · No blurring effect claimed · Not marketed for combination skin

    Retailer shade note: extra deep with neutral undertones

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a concealer in your shade?

The closest shade to ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 38C Jarrah (Deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Tarte Shape Tape Full Coverage Matte Concealer

    60N mahogany

    Tarte Shape Tape Full Coverage Matte Concealer, shade 60N mahogany

    • Very close colour
    • Very deep · Cool undertone

    $32

  2. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    498

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 498

    • Looks identical
    • Deep · Neutral undertone

    $30

  3. Maybelline Fit Me Natural Finish Concealer

    065 Coffee

    Maybelline Fit Me Natural Finish Concealer, shade 065 Coffee

    • Close colour
    • Deep · Neutral · neutral pink undertone

    $10.99

  4. CoverGirl TruBlend Undercover Concealer

    Bronze

    CoverGirl TruBlend Undercover Concealer, shade Bronze

    • Close colour
    • Deep · Neutral · neutral pink undertone

    $11.99

  5. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4R76

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4R76

    • Close colour
    • Very deep · Cool undertone

    $35

  6. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Anise 11.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Anise 11.5

    • Close colour
    • Very deep · Cool · rosy undertone

    $39

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Well People Skinforia Serum Foundation in 42 Deep Cool, against ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 38C Jarrah. Every attribute compared, with its share of the score.

ComparedYour shade38C JarrahClosest shade match42 Deep CoolScore
Shade match55% of overall99
Colour98#79473a#7a4638Looks identicalColour difference 0.7 (0 is identical)
Depth100DeepDeepSameDepth difference: 0.2
Retailer descriptionVery deepNot statedNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared80
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall56
Skin type56Normal, combination, sensitiveCombination, dry, normal, oilyBoth marketed for normal/​combination skin
Overall match 89/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Well People Skinforia Serum Foundation in 42 Deep Cool.

Same or better

  • $29 less
  • Near-identical swatch colour
  • Same cool undertone
  • Same natural finish
  • Buildable rather than medium coverage
  • Claims a skin-like finish
  • Both claim a lightweight feel

Different

  • No blurring effect claimed
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Baseno siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth unknown-based; silicone none vs none

Why the closest overall alternative works

Rabanne Fresh Touch 24H Radiant Foundation in 90C, against ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 38C Jarrah. Every attribute compared, with its share of the score.

ComparedYour shade38C JarrahClosest overall alternative90CScore
Shade match55% of overall95
Colour91#79473a#7d4534Very close colourColour difference 2.1 (0 is identical)
Depth100DeepDeepSameDepth difference: 0.0
Retailer descriptionVery deepDeepSome differenceRetailer descriptions one depth band apart
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall73
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared100
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​sensitive skin
Overall match 89/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rabanne Fresh Touch 24H Radiant Foundation in 90C.

Same or better

  • $8 less
  • Very close colour
  • Same cool undertone
  • Same medium coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Both claim 12-hour wear
  • Both claim a lightweight feel

Different

  • Radiant finish instead of natural
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Baseno siliconehigh silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth unknown-based; silicone none vs high

Where to buy

Closest shade match

Well People Skinforia Serum Foundation 42 Deep Cool

Best price
$21Ulta BeautyUlta Beauty
$29 less (58%)

Your shade $50 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Rabanne Fresh Touch 24H Radiant Foundation 90C

Match price
$42Ulta BeautyUlta Beauty
$8 less (16%)

Your shade $50 at Sephora · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.