Light · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $50 at Sephora · product price; shade not separately priced
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $50 at Sephora
Hourglass Vanish Seamless Finish Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $10 moreMatches: Very close colourSame cool undertoneSame natural finish
Differences: Slightly deeper
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly deeper
Retailer shade note: fair with cool undertones
Medium confidence· Digital match
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautySephoraCosts $2 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Neutral rather than cool undertoneNot marketed for combination skinContains drying alcohol
Looks identical · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Neutral rather than cool undertone · Not marketed for combination skin · Contains drying alcohol
Retailer shade note: with neutral undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraSephoraCosts $3 moreMatches: Very close colourSame cool undertoneSame natural finish
Differences: No blurring effect claimedDoes not claim a lightweight feelContains listed fragrance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance · Contains drying alcohol
Retailer shade note: fair - light with cool pink undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Care and Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beautyfrom $53 · product priceView at Ulta BeautySephora$4 less (8%)Matches: Very close colourSame cool undertoneSame natural finish
Differences: Not marketed for combination/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Not marketed for combination/sensitive skin
Retailer shade note: fair skin with cool/pinky undertones
Medium confidence· Digital match
Lancôme Teint Idole Shape Stick Blurring Multi-Use Stick
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sSephora$46View at SephoraUlta Beautyfrom $46 · product priceView at Ulta BeautyUlta Beauty$1 less (2%)Matches: Very close colourSame cool undertoneSame natural finish
Differences: Light rather than medium coverageNo blurring effect claimedNot marketed for normal/sensitive skin
Very close colour · Natural · Light coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Light rather than medium coverage · No blurring effect claimed · Not marketed for normal/sensitive skin
Medium confidence· Digital match
Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$49View at Ulta Beauty
Walgreens$30.01 less (60%)Matches: Very close colourSame cool undertoneSame natural finish
Differences: No blurring effect claimedNo long-wear claimNot marketed for normal/combination skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: No blurring effect claimed · No long-wear claim · Not marketed for normal/combination skin · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Age Perfect Radiant Serum Foundation
Every store that sells this shade · prices as last checked
Walgreens$19.99View at Walgreens
CVS$21.39View at CVSUlta Beauty(product price)$16 less (32%)Matches: Very close colourSame cool undertoneClaims a skin-like finish
Differences: Slightly deeperNatural matte rather than natural finishBuildable rather than medium coverage
Very close colour · Natural matte · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly deeper · Natural matte rather than natural finish · Buildable rather than medium coverage · No blurring effect claimed
Retailer shade note: fair-to-light shade with cool undertones
Medium confidence· Digital match
Temptu Perfect Canvas Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $34 · product priceView at Ulta BeautyUlta Beauty$6 less (12%)Matches: Very close colourSame natural finishBoth claim a blurring effect
Differences: Neutral rather than cool undertoneFull rather than medium coverageNo long-wear claim
Very close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than cool undertone · Full rather than medium coverage · No long-wear claim · Not marketed for combination/sensitive skin
Retailer shade note: Fair with balanced neutral undertones
Medium confidence· Digital match
Doll 10 Peptide Bounce Balm Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$44View at Ulta BeautySephora$8 less (16%)Matches: Very close colourSame cool undertoneClaims transfer resistance
Differences: Matte rather than natural finishFull rather than medium coverageNo blurring effect claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No blurring effect claimed
Retailer shade note: for very light cool skin with a pink hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyMacy's$42 · low stockView at Macy's
Walmart$35.01 less (70%)Matches: Near-identical swatch colourSame cool undertone
Differences: Matte rather than natural finishBuildable rather than medium coverageNo blurring effect claimed
Looks identical · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Matte rather than natural finish · Buildable rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel · Not marketed for sensitive skin
Medium confidence· Digital match
NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$14.99View at WalmartSephora$4 less (8%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Neutral rather than cool undertoneNot marketed for combination/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than cool undertone · Not marketed for combination/sensitive skin
Retailer shade note: fair skin with neutral/peachy undertones
Medium confidence· Digital match
Lancôme Teint Idole Shape Stick Blurring Multi-Use Stick
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sSephora$46View at SephoraUlta Beautyfrom $46 · product priceView at Ulta Beauty
Target$20 less (40%)Matches: Same natural finishClaims a skin-like finishBoth claim a lightweight feel
Differences: Neutral rather than cool undertoneBuildable rather than medium coverageNo blurring effect claimed
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than cool undertone · Buildable rather than medium coverage · No blurring effect claimed · Not marketed for sensitive skin
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetUlta Beauty$10 less (20%)Matches: Very close colourSimilar undertone (neutral vs cool)Same natural finish
Differences: Slightly lighterLight rather than medium coverageNo blurring effect claimed
Very close colour · Natural · Light coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly lighter · Light rather than medium coverage · No blurring effect claimed · No long-wear claim · Not marketed for combination/sensitive skin
Retailer shade note: fair neutral cool
Medium confidence· Digital match
Nudestix Tinted Cover Foundation
Every store that sells this shade · prices as last checked
Sephora$19 · out of stockView at SephoraUlta Beauty$40View at Ulta BeautySephora$12 less (24%)Matches: Very close colourBoth claim a blurring effectClaims not settling into lines
Differences: Neutral rather than cool undertoneRadiant rather than natural finishLight rather than medium coverage
Very close colour · Radiant · Light coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Light rather than medium coverage · No long-wear claim
Retailer shade note: for pale to very fair skin
Medium confidence· Digital match
Laura Geller Baked Balance-n-Glow Illuminating Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty(product price)$10.50 less (21%)Matches: Very close colourBoth claim a blurring effectClaims not settling into lines
Differences: Neutral rather than cool undertoneMatte rather than natural finishBuildable rather than medium coverage
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than natural finish · Buildable rather than medium coverage · No long-wear claim
Retailer shade note: for very light neutral skin with a peach hue
Medium confidence· Digital match
bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta BeautyMacy's$39.50View at Macy'sSephora$8 less (16%)Matches: Very close colourSame natural finishClaims a skin-like finish
Differences: Neutral rather than cool undertoneFull rather than medium coverageNo blurring effect claimed
Very close colour · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than cool undertone · Full rather than medium coverage · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for combination/sensitive skin
Retailer shade note: Very Light with Neutral Undertones
Medium confidence· Digital match
Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beauty(product price)$41.25 less (83%)Matches: Very close colourBoth claim a blurring effectBoth claim a lightweight feel
Differences: Slightly lighterNeutral rather than cool undertoneLight rather than medium coverage
Very close colour · Light coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly lighter · Neutral rather than cool undertone · Light rather than medium coverage · No long-wear claim
Medium confidence· Digital match
Rude Perfect Base Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8.75 · product priceView at Ulta BeautyUlta BeautyCosts $2 moreMatches: Very close colourSame cool undertoneSame medium coverage
Differences: Matte rather than natural finishNo blurring effect claimedNot marketed for normal/sensitive skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Matte rather than natural finish · No blurring effect claimed · Not marketed for normal/sensitive skin
Retailer shade note: very light with cool pink undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$52View at Ulta BeautyMacy's$52View at Macy'sSephora$52 · out of stockView at Sephora
AmazonSee price at AmazonView at AmazonAmazonSee price at AmazonView at AmazonUlta Beauty$4 less (8%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Neutral rather than cool undertoneNo long-wear claimNot marketed for normal/combination/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than cool undertone · No long-wear claim · Not marketed for normal/combination/sensitive skin
Retailer shade note: Fair with balanced neutral undertones
Medium confidence· Digital match
Doll 10 Doll Skin Genius Serum Skin Tint
Every store that sells this shade · prices as last checked
Ulta Beauty$46View at Ulta BeautyUlta Beauty$40.90 less (82%)Matches: Near-identical swatch colourSimilar undertone (neutral vs cool)
Differences: Radiant rather than natural finishLight rather than medium coverageNo blurring effect claimed
Looks identical · Radiant · Light coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel
Medium confidence· Digital match
Revolution Beauty Skin Silk Glow Tint Sheer Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$9.10View at Ulta BeautyUlta Beauty(product price)$34.01 less (68%)Matches: Very close colourClaims not settling into lines
Differences: Neutral rather than cool undertoneRadiant rather than natural finishBuildable rather than medium coverage
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Buildable rather than medium coverage · No blurring effect claimed · Does not claim a lightweight feel
Retailer shade note: fair with neutral undertones
Medium confidence· Digital match
Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid
Every store that sells this shade · prices as last checked
Walmart$11.98View at WalmartTarget$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta BeautyCVS$15.99View at CVSTarget$35.41 less (71%)Matches: Both claim a blurring effectAdds SPF 15
Differences: Matte rather than natural finishFull rather than medium coverageDoes not claim a lightweight feel
Colour not compared · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · Does not claim a lightweight feel
Low confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$14.59View at TargetTarget$20 less (40%)Matches: Same natural finishClaims a skin-like finishBoth claim a lightweight feel
Differences: Slightly deeperNeutral rather than cool undertoneBuildable rather than medium coverage
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly deeper · Neutral rather than cool undertone · Buildable rather than medium coverage · No blurring effect claimed · Not marketed for sensitive skin
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetUlta Beauty(product price)$36 less (72%)Matches: Very close colourSame medium coverageBoth claim a blurring effect
Differences: Slightly warmer undertoneMatte rather than natural finishNot marketed for sensitive skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Not marketed for sensitive skin
Retailer shade note: fair beige with a warm undertone
Medium confidence· Digital match
NYX Professional Makeup Bare With Me Blur Tint Foundation
Every store that sells this shade · prices as last checked
Amazon$13.86View at AmazonUlta Beautyfrom $14 · product priceView at Ulta BeautyUlta Beauty(product price)$34 less (68%)Matches: Very close colour
Differences: Neutral rather than cool undertoneMatte rather than natural finishBuildable rather than medium coverage
Very close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Neutral rather than cool undertone · Matte rather than natural finish · Buildable rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel · Not marketed for sensitive skin
Retailer shade note: cool porcelain with neutral undertone
Medium confidence· Digital match
NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation
Every store that sells this shade · prices as last checked
Target$14.99View at TargetUlta Beautyfrom $16 · product priceView at Ulta BeautySephora$12 less (24%)Matches: Very close colourSame cool undertoneClaims a skin-like finish
Differences: Radiant rather than natural finishLight rather than medium coverageNo blurring effect claimed
Very close colour · Radiant · Light coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than medium coverage · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for combination/sensitive skin
Retailer shade note: fair with rosy undertones
Medium confidence· Digital match
MAC Cosmetics Studio Radiance Skin Tint Stick
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautyMacy's$38View at Macy'sWalmart$41.02 less (82%)Matches: Very close colourBoth claim a lightweight feelAdds SPF 18
Differences: Neutral rather than cool undertoneRadiant rather than natural finishLight rather than medium coverage
Very close colour · Radiant · Light coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Light rather than medium coverage · No blurring effect claimed · No long-wear claim · Not marketed for combination/sensitive skin
Medium confidence· Digital match
Maybelline Fit Me Dewy + Smooth Foundation
Every store that sells this shade · prices as last checked
Walmart$8.98View at WalmartCVS$11.89View at CVSWalgreens$12.99View at WalgreensWalmart$17.96View at WalmartAmazonSee price at AmazonView at AmazonSephoraCosts $2 moreMatches: Near-identical swatch colourSame medium coverageClaims transfer resistance
Differences: Neutral rather than cool undertoneMatte rather than natural finishNo blurring effect claimed
Looks identical · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than natural finish · No blurring effect claimed · Not marketed for normal/sensitive skin
Retailer shade note: lightest with neutral undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beauty$52View at Ulta BeautyMacy's$52View at Macy'sAmazonSee price at AmazonView at AmazonAmazonSee price at AmazonView at AmazonShowing 12 of 28 matches
The closest shade to ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 5C Pine (Light · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
24.0 Medium Beige
$30
Nude
$36
1C1
$34
Crème 1.5
$39
Buff Beige
$12.99
N6.5
$16.99
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 in Fair 15 Cool, against ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 5C Pine. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 in Fair 15 Cool.
3 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.
Hourglass Vanish Seamless Finish Foundation Stick in 2.5 Alabaster, against ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 5C Pine. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Hourglass Vanish Seamless Finish Foundation Stick in 2.5 Alabaster.
4 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 Fair 15 Cool
Ulta BeautyYour shade $50 at Sephora · product price; shade not separately priced
Hourglass Vanish Seamless Finish Foundation Stick 2.5 Alabaster
SephoraYour shade $50 at Sephora
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
