Skin Rewind Blurring Foundation and Concealer Complexion Stick 32W Kauri dupes and alternatives ILIA
4.4 (3,159)·Deep tan · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$11.99Ulta Beauty(product price)$38.01 less (76%)4.4 (182,841)
Matches: Very close colour· Same medium coverage· Both claim 12-hour wear
Differences: Neutral rather than warm undertone· Matte rather than natural finish· No blurring effect claimed
Score details
Shade match
84
Finish & visual result
70
Wear & performance
100
Skin suitability
30
Very close colour · Matte · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Neutral rather than warm undertone · Matte rather than natural finish · No blurring effect claimed · Not marketed for combination/sensitive skin · Contains drying alcohol
Differences: Matte rather than natural finish· Buildable rather than medium coverage· No blurring effect claimed
Score details
Shade match
96
Finish & visual result
70
Wear & performance
40
Skin suitability
60
Very close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Matte rather than natural finish · Buildable rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel · Not marketed for sensitive skin
Differences: Matte rather than natural finish· Buildable rather than medium coverage· No blurring effect claimed
Score details
Shade match
95
Finish & visual result
70
Wear & performance
40
Skin suitability
60
Very close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Matte rather than natural finish · Buildable rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel · Not marketed for sensitive skin
Differences: Matte rather than natural finish· Buildable rather than medium coverage· No blurring effect claimed
Score details
Shade match
95
Finish & visual result
70
Wear & performance
40
Skin suitability
60
Very close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Matte rather than natural finish · Buildable rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel · Not marketed for sensitive skin
$16Ulta Beauty(product price)$34 less (68%)4.5 (15,723)
Matches: Very close colour· Same warm undertone
Differences: Matte rather than natural finish· Buildable rather than medium coverage· No blurring effect claimed
Score details
Shade match
95
Finish & visual result
70
Wear & performance
40
Skin suitability
60
Very close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Matte rather than natural finish · Buildable rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel · Not marketed for sensitive skin
Retailer shade note: golden caramel with warm undertone
$15Ulta Beauty(product price)$35 less (70%)3.9 (223)
Matches: Very close colour· Similar undertone (neutral vs warm)· Claims a skin-like finish
Differences: Radiant rather than natural finish· Light rather than medium coverage· No blurring effect claimed
Score details
Shade match
91
Finish & visual result
58
Wear & performance
60
Skin suitability
84
Very close colour · Radiant · Light coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than medium coverage · No blurring effect claimed · No long-wear claim · Contains listed fragrance
Retailer shade note: Tan-dark skin tone, neutral-warm golden undertone
Matches: Very close colour· Both claim 12-hour wear· Claims not settling into lines
Differences: Neutral rather than warm undertone· Matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
86
Finish & visual result
62
Wear & performance
74
Skin suitability
60
Very close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than warm undertone · Matte rather than natural finish · Full rather than medium coverage · No blurring effect claimed · Not marketed for sensitive skin
Retailer shade note: extra deep with neutral brown undertones
Matches: Near-identical swatch colour· Both claim a lightweight feel
Differences: Neutral rather than warm undertone· Radiant rather than natural finish· Light rather than medium coverage
Score details
Shade match
89
Finish & visual result
62
Wear & performance
60
Skin suitability
60
Looks identical · Radiant · Light coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than warm undertone · Radiant rather than natural finish · Light rather than medium coverage · No blurring effect claimed · No long-wear claim · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: for deep skin with neutral undertones
The closest shade to ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 32W Kauri (Deep tan · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation in Deep 50 Warm, against ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 32W Kauri. Every attribute compared, with its share of the score.
ComparedYour shade32W KauriClosest shade matchDeep 50 WarmHow they compareScore
Shade match55% of overall98
Colour60%96#ab7049#af6f45Looks identicalColour difference 1.2 (0 is identical)
Overall match 81/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Well People Skinforia Serum Foundation in 36 Tan Warm, against ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 32W Kauri. Every attribute compared, with its share of the score.
ComparedYour shade32W KauriClosest overall alternative36 Tan WarmHow they compareScore
Shade match55% of overall97
Colour60%96#ab7049#b07249Looks identicalColour difference 1.3 (0 is identical)
Depth15%97Deep tanTanCloseDepth difference: 1.6
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Overall match 88/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora$10.50 less (21%)
