Skin Rewind Blurring Foundation and Concealer Complexion Stick 18N Hawthorn dupes and alternatives ILIA
4.4 (3,159)·Medium light · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same neutral undertone· Same natural finish
Differences: Buildable rather than medium coverage· Does not claim a lightweight feel· Not marketed for combination/sensitive skin
Score details
Shade match
95
Finish & visual result
100
Wear & performance
37
Skin suitability
28
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Buildable rather than medium coverage · Does not claim a lightweight feel · Not marketed for combination/sensitive skin · Contains listed fragrance
Retailer shade note: medium skin with neutral undertones
Matches: Near-identical swatch colour· Both claim a blurring effect· Both claim 12-hour wear
Differences: Slightly cooler undertone· Matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
89
Finish & visual result
73
Wear & performance
72
Skin suitability
60
Looks identical · Matte · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than natural finish · Full rather than medium coverage · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: medium to tan skin with a balance of warm & cool undertones
$35Ulta Beauty(product price)$15 less (30%)4.5 (732)
Matches: Very close colour· Same neutral undertone· Both claim a blurring effect
Differences: Matte rather than natural finish· Buildable rather than medium coverage· No long-wear claim
Score details
Shade match
95
Finish & visual result
81
Wear & performance
40
Skin suitability
33
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than medium coverage · No long-wear claim · Does not claim a lightweight feel · Not marketed for normal/sensitive skin
Retailer shade note: medium with neutral undertones
Matches: Near-identical swatch colour· Same neutral undertone
Differences: Matte rather than natural finish· Buildable rather than medium coverage· No blurring effect claimed
Score details
Shade match
98
Finish & visual result
70
Wear & performance
40
Skin suitability
60
Looks identical · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Matte rather than natural finish · Buildable rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel · Not marketed for sensitive skin
Matches: Very close colour· Same neutral undertone
Differences: Radiant rather than natural finish· Light rather than medium coverage· No blurring effect claimed
Score details
Shade match
93
Finish & visual result
62
Wear & performance
60
Skin suitability
84
Very close colour · Radiant · Light coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than medium coverage · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: intense medium shade, neutral undertone
Matches: Very close colour· Same neutral undertone· Same natural finish
Differences: Full rather than medium coverage· No blurring effect claimed· Does not claim a lightweight feel
Score details
Shade match
91
Finish & visual result
73
Wear & performance
68
Skin suitability
28
Very close colour · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Full rather than medium coverage · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for combination/sensitive skin
Retailer shade note: Medium with Cool Neutral Undertones
Matches: Near-identical swatch colour· Same neutral undertone· Claims a skin-like finish
Differences: Radiant rather than natural finish· Light-medium rather than medium coverage· No blurring effect claimed
Score details
Shade match
96
Finish & visual result
64
Wear & performance
60
Skin suitability
33
Looks identical · Radiant · Light-medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Radiant rather than natural finish · Light-medium rather than medium coverage · No blurring effect claimed · No long-wear claim · Not marketed for normal/combination skin
Retailer shade note: Medium with neutral undertones
The closest shade to ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 18N Hawthorn (Medium light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Juvia's Place I am Magic Powder Foundation in Havana - Medium 2, against ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 18N Hawthorn. Every attribute compared, with its share of the score.
ComparedYour shade18N HawthornClosest shade matchHavana - Medium 2How they compareScore
Shade match55% of overall99
Colour60%98#d99f7e#d69f7fLooks identicalColour difference 0.7 (0 is identical)
Overall match 86/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation in 4N2 Tea, against ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 18N Hawthorn. Every attribute compared, with its share of the score.
ComparedYour shade18N HawthornClosest overall alternative4N2 TeaHow they compareScore
Shade match55% of overall97
Colour60%96#d99f7e#d69b79Looks identicalColour difference 1.1 (0 is identical)
Overall match 94/100Shade match 97/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
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