Medium light · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth and undertone only.
WalmartYour shade $50 at Sephora
Maybelline Fit Me Dewy + Smooth Foundation
Every store that sells this shade · prices as last checked
Walmart$9.12View at Walmart
CVS$11.89View at CVS
Walgreens$12.99View at WalgreensWalmart$18.24View at Walmart
AmazonSee price at AmazonView at AmazonThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $50 at Sephora
NARS Light Reflecting Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at Sephora
Ulta Beautyfrom $55 · product priceView at Ulta Beauty
Macy's$55View at Macy'sRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$34 less (68%)Matches: Near-identical swatch colourSame warm undertoneSame natural finish
Differences: No long-wear claimDoes not claim a lightweight feel
Looks identical · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: No long-wear claim · Does not claim a lightweight feel
Medium confidence· Digital match
Ulta Beauty Collection Moisturizing Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$16View at Ulta BeautyUlta Beauty(product price)$11 less (22%)Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same natural finish
Differences: Does not claim a lightweight feelNot marketed for sensitive skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Does not claim a lightweight feel · Not marketed for sensitive skin
Retailer shade note: medium, warm-neutral undertones
Medium confidence· Digital match
Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation
Every store that sells this shade · prices as last checked
Macy's$39View at Macy'sUlta Beautyfrom $39 · product priceView at Ulta BeautySephoraCosts $6 moreMatches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same natural finish
Differences: No blurring effect claimedNot marketed for combination skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: No blurring effect claimed · Not marketed for combination skin
Retailer shade note: medium with neutral peach undertones
Medium confidence· Digital match
ILIA True Skin Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$56View at SephoraUlta Beautyfrom $56 · product priceView at Ulta BeautyUlta Beauty(product price)$1 less (2%)Matches: Near-identical swatch colourSame warm undertoneSame natural finish
Differences: Light rather than medium coverageNo blurring effect claimedNot marketed for normal/sensitive skin
Looks identical · Natural · Light coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Light rather than medium coverage · No blurring effect claimed · Not marketed for normal/sensitive skin
High confidence· Digital match
Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $49 · product priceView at Ulta BeautyUlta Beauty(product price)$42 less (84%)Matches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Neutral rather than warm undertoneNo blurring effect claimedNot marketed for sensitive skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than warm undertone · No blurring effect claimed · Not marketed for sensitive skin
Retailer shade note: medium with neutral undertones
Medium confidence· Digital match
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta Beauty
Target$8View at TargetWalgreens$8View at WalgreensWalmart$8View at WalmartCVS$8View at CVSAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$36.01 less (72%)Matches: Near-identical swatch colourSame warm undertoneSame natural finish
Differences: No blurring effect claimedNo long-wear claimDoes not claim a lightweight feel
Looks identical · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at WalmartUlta Beautyfrom $13.99 · product priceView at Ulta BeautyCVS$14.79View at CVSAmazonSee price at AmazonView at AmazonSephoraCosts $8 moreMatches: Very close colourSame warm undertoneSame medium coverage
Differences: Radiant rather than natural finishDoes not claim a lightweight feelNot marketed for sensitive skin
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Radiant rather than natural finish · Does not claim a lightweight feel · Not marketed for sensitive skin
Retailer shade note: medium with golden undertones
Medium confidence· Digital match
Patrick Ta Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beauty(product price)$26 less (52%)Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same medium coverage
Differences: Radiant rather than natural finishNo blurring effect claimedDoes not claim a lightweight feel
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Radiant rather than natural finish · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance
Medium confidence· Digital match
Juvia's Place I am Magic Natural Radiance Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautySephora$13 less (26%)Matches: Near-identical swatch colourSame natural finishBoth claim a blurring effect
Differences: Slightly cooler undertoneBuildable rather than medium coverageNot marketed for combination/sensitive skin
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly cooler undertone · Buildable rather than medium coverage · Not marketed for combination/sensitive skin
Retailer shade note: Medium skin with cool undertones
Medium confidence· Digital match
Huda Beauty Easy Blur Natural Airbrush Foundation
Every store that sells this shade · prices as last checked
Sephora$37View at SephoraSephora$11 less (22%)Matches: Near-identical swatch colourBoth claim a blurring effectBoth claim 12-hour wear
Differences: Neutral rather than warm undertoneMatte rather than natural finishFull rather than medium coverage
Looks identical · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than warm undertone · Matte rather than natural finish · Full rather than medium coverage · Not marketed for sensitive skin
Retailer shade note: tanned bronze with neutral undertone for dark skin
High confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephora$4 less (8%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Neutral rather than warm undertoneNot marketed for combination/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than warm undertone · Not marketed for combination/sensitive skin
Retailer shade note: medium skin with neutral/rosy undertones
High confidence· Digital match
Lancôme Teint Idole Shape Stick Blurring Multi-Use Stick
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sSephora$46View at SephoraUlta Beautyfrom $46 · product priceView at Ulta BeautyUlta Beauty(product price)$15 less (30%)Matches: Near-identical swatch colourSame warm undertoneBoth claim a blurring effect
Differences: Matte rather than natural finishBuildable rather than medium coverageNo long-wear claim
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than medium coverage · No long-wear claim · Does not claim a lightweight feel · Not marketed for normal/sensitive skin
Retailer shade note: medium with golden undertones
Medium confidence· Digital match
R.E.M. Beauty Sweetener Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $35 · product priceView at Ulta BeautySephoraCosts $2 moreMatches: Near-identical swatch colourSame medium coverageBoth claim a blurring effect
Differences: Neutral rather than warm undertoneRadiant rather than natural finishDoes not claim a lightweight feel
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Neutral rather than warm undertone · Radiant rather than natural finish · Does not claim a lightweight feel · Not marketed for combination skin · Contains drying alcohol
Retailer shade note: medium-tan neutral
Medium confidence· Digital match
Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyUlta Beauty(product price)$4 less (8%)Matches: Very close colourBoth claim a blurring effectBoth claim 12-hour wear
Differences: Neutral rather than warm undertoneRadiant rather than natural finishFull rather than medium coverage
Very close colour · Radiant · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than warm undertone · Radiant rather than natural finish · Full rather than medium coverage
Retailer shade note: tanned neutral beige with peach undertone for medium skin
High confidence· Digital match
MAC Cosmetics Studio Radiance Serum Powered Foundation
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sUlta Beautyfrom $46 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $1.50 moreMatches: Near-identical swatch colourSame natural finishClaims a skin-like finish
Differences: Neutral rather than warm undertoneLight rather than medium coverageNo blurring effect claimed
Looks identical · Natural · Light coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than warm undertone · Light rather than medium coverage · No blurring effect claimed · No long-wear claim
Retailer shade note: Neutral
Medium confidence· Digital match
Kryolan Professional Makeup Natural Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $51.50 · product priceView at Ulta BeautyUlta Beauty(product price)$15 less (30%)Matches: Very close colourSame warm undertoneBoth claim a blurring effect
Differences: Matte rather than natural finishBuildable rather than medium coverageNo long-wear claim
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than medium coverage · No long-wear claim · Does not claim a lightweight feel · Not marketed for normal/sensitive skin
Retailer shade note: medium with golden undertones
Medium confidence· Digital match
R.E.M. Beauty Sweetener Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $35 · product priceView at Ulta BeautyUlta Beauty$12 less (24%)Matches: Near-identical swatch colourBoth claim a blurring effectClaims not settling into lines
Differences: Olive rather than warm undertoneMatte rather than natural finishLight rather than medium coverage
Looks identical · Matte · Light coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Olive rather than warm undertone · Matte rather than natural finish · Light rather than medium coverage · Not marketed for sensitive skin
Retailer shade note: for medium to olive skin
Medium confidence· Digital match
Laura Geller Baked Balance-n-Brighten Color Correcting Foundation
Every store that sells this shade · prices as last checked
Macy's$38View at Macy'sUlta Beauty$38View at Ulta BeautySephoraCosts $10 moreMatches: Very close colourSame warm undertoneBoth claim a blurring effect
Differences: Matte rather than natural finishBuildable rather than medium coverageDoes not claim a lightweight feel
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than medium coverage · Does not claim a lightweight feel · Not marketed for normal/sensitive skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium skin with warm undertones
Medium confidence· Digital match
Dior Forever Skin Wear Blurring Natural Matte Foundation
Every store that sells this shade · prices as last checked
Macy's$60View at Macy'sSephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyWalmart$40.97 less (82%)Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)
Differences: Matte rather than natural finishBuildable rather than medium coverageNo blurring effect claimed
Looks identical · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Matte rather than natural finish · Buildable rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel · Not marketed for sensitive skin
Medium confidence· Digital match
NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$9.03View at WalmartTarget$14.99View at TargetSephora$11 less (22%)Matches: Near-identical swatch colourSame warm undertoneBoth claim a blurring effect
Differences: Matte rather than natural finishFull rather than medium coverageNo long-wear claim
Looks identical · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No long-wear claim · Does not claim a lightweight feel · Not marketed for normal/sensitive skin
Medium confidence· Digital match
IT Cosmetics CC+ Cream Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sTarget$20 less (40%)Matches: Same warm undertoneSame natural finishClaims a skin-like finish
Differences: Slightly deeperBuildable rather than medium coverageNo blurring effect claimed
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly deeper · Buildable rather than medium coverage · No blurring effect claimed · Not marketed for sensitive skin
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetUlta Beauty(product price)$8 less (16%)Matches: Near-identical swatch colourClaims transfer resistanceClaims colour stability
Differences: Neutral rather than warm undertoneRadiant rather than natural finishFull rather than medium coverage
Looks identical · Radiant · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than warm undertone · Radiant rather than natural finish · Full rather than medium coverage · No blurring effect claimed
Retailer shade note: medium tan with neutral to golden undertone for medium to light tan skin
Medium confidence· Digital match
Polite Society More Than a Pretty Face Skin-Caring Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)$42 less (84%)Matches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Slightly cooler undertoneNo blurring effect claimedNot marketed for sensitive skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly cooler undertone · No blurring effect claimed · Not marketed for sensitive skin
Retailer shade note: medium with cool undertones
Medium confidence· Digital match
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyTarget$8View at TargetWalgreens$8View at WalgreensWalmart$8View at WalmartAmazonSee price at AmazonView at AmazonSephora$12 less (24%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Slightly cooler undertoneNo blurring effect claimedNot marketed for sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly cooler undertone · No blurring effect claimed · Not marketed for sensitive skin
Retailer shade note: medium (cool olive)
Medium confidence· Digital match
MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraWalmart$38.03 less (76%)Matches: Very close colourSimilar undertone (neutral vs warm)
Differences: Matte rather than natural finishFull rather than medium coverageNo blurring effect claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No blurring effect claimed · Does not claim a lightweight feel
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartUlta Beauty(product price)Costs $13 moreMatches: Near-identical swatch colourClaims transfer resistanceBoth claim a lightweight feel
Differences: Luminous rather than natural finishFull rather than medium coverageNo blurring effect claimed
Looks identical · Luminous · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Luminous rather than natural finish · Full rather than medium coverage · No blurring effect claimed
Medium confidence· Digital match
Lancôme Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27
Every store that sells this shade · prices as last checked
Macy's$63View at Macy'sUlta Beautyfrom $63 · product priceView at Ulta BeautySephora$11 less (22%)Matches: Very close colourSame warm undertoneClaims transfer resistance
Differences: Matte rather than natural finishFull rather than medium coverageNo blurring effect claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No blurring effect claimed · Not marketed for combination/sensitive skin
Retailer shade note: medium with peachy undertones
High confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)Costs $13 moreMatches: Near-identical swatch colourClaims transfer resistanceBoth claim a lightweight feel
Differences: Luminous rather than natural finishFull rather than medium coverageNo blurring effect claimed
Looks identical · Luminous · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Luminous rather than natural finish · Full rather than medium coverage · No blurring effect claimed
Medium confidence· Digital match
Lancôme Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27
Every store that sells this shade · prices as last checked
Macy's$63View at Macy'sUlta Beautyfrom $63 · product priceView at Ulta BeautyShowing 12 of 28 matches
The closest shade to ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 21W Abura (Medium light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
5.5
$42
Medium Golden
$12
130
$12.99
Tone 7.3 N
$32
NC27
$30
Biscuit
$36
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Maybelline Fit Me Dewy + Smooth Foundation in 315 Soft Honey, against ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 21W Abura. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Maybelline Fit Me Dewy + Smooth Foundation in 315 Soft Honey.
1 shared ingredient; weighted similarity 1%. Ingredients only affect results through the filters.
NARS Light Reflecting Foundation in Valencia, against ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 21W Abura. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To NARS Light Reflecting Foundation in Valencia.
2 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.
Maybelline Fit Me Dewy + Smooth Foundation 315 Soft Honey
WalmartYour shade $50 at Sephora
NARS Light Reflecting Foundation Valencia
SephoraYour shade $50 at Sephora
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
