Skin Rewind Blurring Foundation and Concealer Complexion Stick 30W Cumaru dupes and alternatives ILIA
4.4 (3,159)·Tan · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$11.99Ulta Beauty(product price)$38.01 less (76%)4.4 (182,841)
Matches: Very close colour· Same medium coverage· Both claim 12-hour wear
Differences: Neutral rather than warm undertone· Matte rather than natural finish· No blurring effect claimed
Score details
Shade match
85
Finish & visual result
70
Wear & performance
100
Skin suitability
30
Very close colour · Matte · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Neutral rather than warm undertone · Matte rather than natural finish · No blurring effect claimed · Not marketed for combination/sensitive skin · Contains drying alcohol
The closest shade to ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 30W Cumaru (Tan · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Make Up For Ever HD Skin Hydra Glow Hydrating Foundation in 4Y60 - Warm Almond, against ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 30W Cumaru. Every attribute compared, with its share of the score.
ComparedYour shade30W CumaruClosest shade match4Y60 - Warm AlmondHow they compareScore
Shade match55% of overall97
Colour60%95#b97a54#b77651Looks identicalColour difference 1.4 (0 is identical)
Depth15%97TanTanSameDepth difference: 1.8
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Finish & visual result25% of overall · 3 of 4 compared81
Finish35%56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared60
Longevity30%7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall60
Skin type100%60Normal, combination, sensitiveNormal, dry, combinationBoth marketed for normal/combination skin
Overall match 85/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Rabanne Fresh Touch 24H Radiant Foundation in 80W, against ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 30W Cumaru. Every attribute compared, with its share of the score.
ComparedYour shade30W CumaruClosest overall alternative80WHow they compareScore
Shade match55% of overall94
Colour60%90#b97a54#b37d5cVery close colourColour difference 2.2 (0 is identical)
Depth15%100TanTanSameDepth difference: 0.2
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Overall match 89/100Shade match 94/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
Sephora$4 less (8%)
