Medium · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
19 of 31 matches
Only showing matches with medium coverage.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $50 at Sephora · product price; shade not separately priced · lowest price $9.97 at Walmart
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at Walmart
Target$9.99View at TargetUlta Beautyfrom $13.99 · product priceView at Ulta Beauty
CVS$14.79View at CVSWalmart$19.64View at Walmart
AmazonSee price at AmazonView at AmazonThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $50 at Sephora
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Sephora$10.50 less (21%)Matches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: No long-wear claim
Looks identical · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: No long-wear claim
Retailer shade note: medium-tan neutral skin with subtle rosy undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$39.50View at SephoraUlta Beautyfrom $39.50 · product priceView at Ulta BeautySephoraCosts $2 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Slightly cooler undertoneNot marketed for combination skinContains drying alcohol
Looks identical · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly cooler undertone · Not marketed for combination skin · Contains drying alcohol
Retailer shade note: with rosy undertones
High confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraSephora$2 less (4%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Not marketed for sensitive skinContains drying alcohol
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Not marketed for sensitive skin · Contains drying alcohol
Retailer shade note: medium with neutral undertone
High confidence· Digital match
Makeup By Mario SurrealSkin Natural Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraSephora$2 less (4%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: No blurring effect claimedNot marketed for sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: No blurring effect claimed · Not marketed for sensitive skin
Retailer shade note: medium with neutral undertone
Medium confidence· Digital match
Makeup By Mario SurrealSkin Luminous Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraSephora$5 less (10%)Matches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: Not marketed for sensitive skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Not marketed for sensitive skin
Retailer shade note: Medium Deep with neutral peach undertones
High confidence· Digital match
Kosas Revealer Skin-Improving Foundation SPF 25
Every store that sells this shade · prices as last checked
Sephora$45View at SephoraUlta Beauty(product price)$26 less (52%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: No long-wear claim
Very close colour · Natural · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: No long-wear claim
Retailer shade note: Medium with neutral undertones
Medium confidence· Digital match
SUBTL. Beauty Stackable BB Powder Foundation Single
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyUlta Beauty(product price)$9 less (18%)Matches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Slightly cooler undertone
Looks identical · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly cooler undertone
Retailer shade note: tan cool
Medium confidence· Digital match
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Macy's$41View at Macy'sUlta Beautyfrom $41 · product priceView at Ulta BeautyUlta Beauty(product price)$34 less (68%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: No long-wear claimDoes not claim a lightweight feel
Very close colour · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: No long-wear claim · Does not claim a lightweight feel
Medium confidence· Digital match
Ulta Beauty Collection Moisturizing Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyUlta Beauty(product price)$16 less (32%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: No blurring effect claimedNo long-wear claim
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: No blurring effect claimed · No long-wear claim
Retailer shade note: tan skin w/neutral or pink undertones
Medium confidence· Digital match
PÜR 4-in-1 Pressed Mineral Makeup SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $34 · product priceView at Ulta BeautyUlta Beauty(product price)$8 less (16%)Matches: Near-identical swatch colourSame medium coverageClaims a skin-like finish
Differences: Slightly cooler undertoneRadiant rather than natural finishContains listed fragrance
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly cooler undertone · Radiant rather than natural finish · Contains listed fragrance
Retailer shade note: medium with cool undertone
Medium confidence· Digital match
Rabanne Fresh Touch 24H Radiant Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephora$6 less (12%)Matches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: No long-wear claimNot marketed for sensitive skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: No long-wear claim · Not marketed for sensitive skin
Retailer shade note: tan
Medium confidence· Digital match
Ciele tint & PROTECT medium coverage serum foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beauty$28 less (56%)Matches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Slightly cooler undertoneNo long-wear claim
Looks identical · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly cooler undertone · No long-wear claim
Retailer shade note: medium rich cool skin with a rosy hue
Medium confidence· Digital match
bareMinerals Original Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beauty$22View at Ulta BeautySephora$2 less (4%)Matches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Slightly warmer undertoneNot marketed for sensitive skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly warmer undertone · Not marketed for sensitive skin
Retailer shade note: medium deep with golden bronze undertones
Medium confidence· Digital match
Ogee Multi-Use Sculpted Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beauty(product price)$34 less (68%)Matches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Slightly cooler undertoneNo long-wear claimDoes not claim a lightweight feel
Looks identical · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly cooler undertone · No long-wear claim · Does not claim a lightweight feel
Medium confidence· Digital match
Ulta Beauty Collection Moisturizing Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautySephora$3 less (6%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Slightly cooler undertoneNot marketed for sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly cooler undertone · Not marketed for sensitive skin
Retailer shade note: medium cool
Medium confidence· Digital match
Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraUlta Beautyfrom $47 · product priceView at Ulta BeautySephora$1 less (2%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: No blurring effect claimedNot marketed for sensitive skinContains drying alcohol
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: No blurring effect claimed · Not marketed for sensitive skin · Contains drying alcohol
Retailer shade note: medium with neutral undertones
High confidence· Digital match
m.ph by Mary Phillips Le Skin Weightless Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraSephora$2 less (4%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: No blurring effect claimedNot marketed for sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: No blurring effect claimed · Not marketed for sensitive skin
Retailer shade note: for medium skintones with neutral undertones
High confidence· Digital match
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beauty$48View at Ulta BeautyShowing 12 of 17 matches
The closest shade to ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 24N Cypress (Medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
4N
$38
8
$42
N8
$16.99
Tone 7.8 N
$32
33.5 Tan Natural
$30
Perfect Beige
$12.99
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
L'Oréal Paris True Match Super-Blendable Foundation in N5 Neutral Medium, against ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 24N Cypress. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To L'Oréal Paris True Match Super-Blendable Foundation in N5 Neutral Medium.
4 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.
Haus Labs Triclone Skin Tech Medium Coverage Foundation in 270 Light Medium, against ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 24N Cypress. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Haus Labs Triclone Skin Tech Medium Coverage Foundation in 270 Light Medium.
3 shared ingredients; weighted similarity 1%. Ingredients only affect results through the filters.
L'Oréal Paris True Match Super-Blendable Foundation N5 Neutral Medium
Ulta BeautyYour shade $50 at Sephora · product price; shade not separately priced · lowest price $9.97 at Walmart
Haus Labs Triclone Skin Tech Medium Coverage Foundation 270 Light Medium
SephoraYour shade $50 at Sephora
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
