Light · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Preferences
Avoid an ingredient
19 of 31 matches
Only showing matches with medium coverage.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $50 at Sephora · product price; shade not separately priced
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta Beauty
Target$8View at Target
Walgreens$8View at Walgreens
Walmart$8View at Walmart
AmazonSee price at AmazonView at AmazonThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $50 at Sephora · product price; shade not separately priced
Rabanne Fresh Touch 24H Radiant Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)$9 less (18%)Matches: Near-identical swatch colourSame neutral undertoneSame natural finish
No material differences in the data we have.
Looks identical · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Retailer shade note: light neutral
Medium confidence· Digital match
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Macy's$41View at Macy'sUlta Beautyfrom $41 · product priceView at Ulta Beauty
SephoraCosts $2 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Olive rather than neutral undertoneNot marketed for combination skinContains drying alcohol
Looks identical · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Olive rather than neutral undertone · Not marketed for combination skin · Contains drying alcohol
Retailer shade note: with olive undertones
High confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraSephora$2 less (4%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: No blurring effect claimedNot marketed for sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: No blurring effect claimed · Not marketed for sensitive skin
Retailer shade note: light with neutral undertone
Medium confidence· Digital match
Makeup By Mario SurrealSkin Luminous Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraSephora$18 less (36%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: No blurring effect claimedNot marketed for normal/combination/sensitive skinContains listed fragrance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: No blurring effect claimed · Not marketed for normal/combination/sensitive skin · Contains listed fragrance
Retailer shade note: neutral honey
Medium confidence· Digital match
Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraSephora$2 less (4%)Matches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Slightly warmer undertoneNot marketed for sensitive skinContains drying alcohol
Looks identical · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly warmer undertone · Not marketed for sensitive skin · Contains drying alcohol
Retailer shade note: light medium with warm undertone
High confidence· Digital match
Makeup By Mario SurrealSkin Natural Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta BeautyCosts $10 moreMatches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: No blurring effect claimedDoes not claim a lightweight feelContains listed fragrance
Looks identical · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: light skin with neutral beige undertones
Medium confidence· Digital match
Dior Forever Hydra Nude Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$60View at Ulta BeautyUlta BeautyCosts $20 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Slightly warmer undertoneNo blurring effect claimedNo long-wear claim
Looks identical · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly warmer undertone · No blurring effect claimed · No long-wear claim
Medium confidence· Digital match
Chanel LES BEIGES Water-Fresh Complexion Touch
Every store that sells this shade · prices as last checked
Ulta Beauty$70View at Ulta BeautySephoraCosts $19 moreMatches: Very close colourSame neutral undertoneSame medium coverage
Differences: Radiant rather than natural finishNo long-wear claimNot marketed for sensitive skin
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Radiant rather than natural finish · No long-wear claim · Not marketed for sensitive skin · Contains drying alcohol
Retailer shade note: light medium with pink neutral undertones
Medium confidence· Digital match
Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraUlta Beautyfrom $69 · product priceView at Ulta BeautySephora$3 less (6%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Slightly warmer undertoneNot marketed for sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly warmer undertone · Not marketed for sensitive skin
Retailer shade note: light-medium warm-olive
High confidence· Digital match
Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraUlta Beautyfrom $47 · product priceView at Ulta BeautyUlta Beauty(product price)$34 less (68%)Matches: Very close colourSame neutral undertoneSame medium coverage
Differences: Matte rather than natural finishNo long-wear claim
Very close colour · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Matte rather than natural finish · No long-wear claim
Medium confidence· Digital match
Ulta Beauty Collection Complexion Crush Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautySephoraCosts $6 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Slightly warmer undertoneNo blurring effect claimedNot marketed for combination skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone · No blurring effect claimed · Not marketed for combination skin
Retailer shade note: light-medium with warm peach undertones
High confidence· Digital match
ILIA True Skin Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$56View at SephoraUlta Beauty$56View at Ulta BeautySephoraCosts $8 moreMatches: Near-identical swatch colourSame neutral undertoneSame medium coverage
Differences: Matte rather than natural finishNo blurring effect claimedNot marketed for sensitive skin
Looks identical · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Matte rather than natural finish · No blurring effect claimed · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: Light to medium, neutral undertones
Medium confidence· Digital match
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beautyfrom $58 · product priceView at Ulta BeautyUlta Beauty$36.01 less (72%)Matches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: No blurring effect claimedNo long-wear claimDoes not claim a lightweight feel
Looks identical · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at WalmartTarget$9.99View at TargetUlta Beauty$13.99View at Ulta Beauty
CVS$14.79View at CVSWalmart$19.64View at WalmartAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$42 less (84%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Slightly cooler undertoneNo blurring effect claimedNot marketed for sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly cooler undertone · No blurring effect claimed · Not marketed for sensitive skin
Retailer shade note: light with cool undertones
Medium confidence· Digital match
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyTarget$8View at TargetWalgreens$8View at WalgreensWalmart$8View at WalmartAmazonSee price at AmazonView at AmazonSephora$6 less (12%)Matches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Slightly warmer undertoneNo blurring effect claimedDoes not claim a lightweight feel
Looks identical · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for sensitive skin
Retailer shade note: warm peach
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautySephoraCosts $6 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Slightly warmer undertoneNo blurring effect claimedNot marketed for combination skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone · No blurring effect claimed · Not marketed for combination skin
Retailer shade note: light with warm undertones
Medium confidence· Digital match
ILIA True Skin Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$56View at SephoraUlta Beautyfrom $56 · product priceView at Ulta BeautyUlta Beauty(product price)$26 less (52%)Matches: Near-identical swatch colourSame neutral undertoneSame medium coverage
Differences: Radiant rather than natural finishNo blurring effect claimedDoes not claim a lightweight feel
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Radiant rather than natural finish · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance
Medium confidence· Digital match
Juvia's Place I am Magic Natural Radiance Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyShowing 12 of 17 matches
The closest shade to ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 16N Madrone (Light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
25.0 Medium Natural
$30
Cedar 3.5
$39
Sugar Biscuit 3.5 Neutral
$31
2N Neutral
$42
Light Beige
$36
Medium Sand
$8
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
e.l.f. Cosmetics Soft Glam Satin Foundation in 21 Light Neutral, against ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 16N Madrone. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To e.l.f. Cosmetics Soft Glam Satin Foundation in 21 Light Neutral.
4 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.
Rabanne Fresh Touch 24H Radiant Foundation in 20N, against ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 16N Madrone. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Rabanne Fresh Touch 24H Radiant Foundation in 20N.
4 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.
e.l.f. Cosmetics Soft Glam Satin Foundation 21 Light Neutral
Ulta BeautyYour shade $50 at Sephora · product price; shade not separately priced
Rabanne Fresh Touch 24H Radiant Foundation 20N
Ulta BeautyYour shade $50 at Sephora · product price; shade not separately priced
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
