Beautler.Your beauty butler

Skin Rewind Blurring Foundation and Concealer Complexion Stick 11W Willow dupes and alternatives ILIA

Light · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 1 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free2No drying alcohol2Vegan2Cruelty-free1Oil-free0With SPF1Mineral0

Avoid an ingredient

Sort

2 of 30

Only showing matches with light coverage.

Closest shade match: Hourglass Veil Hydrating Skin Tint Foundation 5

The equivalent shade: scored on colour, depth and undertone only.

Your shade
ILIA
11W WillowChange shade
Depth and undertone: Light · Warm
Finish and coverage: Natural · Medium coverage
The match
Hourglass
5
Depth and undertone: Light · Warm
Finish and coverage: Radiant · Light coverage
Shade match
97out of 100
Colour
96
Depth
97
Undertone
100
High confidence· Digital matchWhy it matches
Best price
$49SephoraSephora
$1 less (2%)

Your shade $50 at Sephora

SephoraView at Sephora

Closest overall alternative: Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25 Light Neutral

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
ILIA
11W WillowChange shade
Depth and undertone: Light · Warm
Finish and coverage: Natural · Medium coverage
The match
Smashbox
Light Neutral
Depth and undertone: Light · Neutral
Finish and coverage: Natural · Light coverage
Overall match
85out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
81
Wear (Wear & performance)
80
Skin (Skin suitability)
84
Medium confidence· Digital matchWhy it matches
Match price
$41Ulta BeautyUlta Beauty
$9 less (18%)

Your shade $50 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 11W Willow (Light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Dior Forever Skin Correct Full-Coverage Concealer

    3 Warm Peach

    Dior Forever Skin Correct Full-Coverage Concealer, shade 3 Warm Peach

    • Very close colour
    • Light · Warm · peach undertone

    $42

    SephoraView at Sephora
  2. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Golden Beige

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Golden Beige

    • Very close colour
    • Light · Warm · golden undertone

    $36

    SephoraView at Sephora
  3. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Drift 3.8

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Drift 3.8

    • Very close colour
    • Light medium · Warm · peach undertone

    $39

    SephoraView at Sephora
  4. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    2W1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 2W1

    • Very close colour
    • Light · Warm undertone

    $34

    SephoraView at Sephora
  5. e.l.f. Cosmetics Hydrating Camo Concealer

    Light Ivory

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Light Ivory

    • Very close colour
    • Light · Neutral · neutral golden undertone

    $8

    Ulta BeautyView at Ulta Beauty
  6. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    2W

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 2W

    • Very close colour
    • Light · Warm undertone

    $38

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Hourglass Veil Hydrating Skin Tint Foundation in 5, against ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 11W Willow. Every attribute compared, with its share of the score.

ComparedYour shade11W WillowClosest shade match5Score
Shade match55% of overall97
Colour96#eeb893#eab593Looks identicalColour difference 1.2 (0 is identical)
Depth97LightLightSameDepth difference: 1.6
Retailer descriptionLightLightBoth described as lightThe retailers describe the same depth
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared62
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared80
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, combination, sensitiveNormal, dry, combinationBoth marketed for normal/​combination skin
Overall match 84/100Shade match 97/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Hourglass Veil Hydrating Skin Tint Foundation in 5.

Same or better

  • $1 less
  • Near-identical swatch colour
  • Same warm undertone
  • Light rather than medium coverage
  • Both claim a lightweight feel

Different

  • Radiant finish instead of natural
  • No blurring effect claimed
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Baseno siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone none vs none
View full match

Why the closest overall alternative works

Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25 in Light Neutral, against ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 11W Willow. Every attribute compared, with its share of the score.

ComparedYour shade11W WillowClosest overall alternativeLight NeutralScore
Shade match55% of overall89
Colour97#eeb893#efb58eLooks identicalColour difference 1.1 (0 is identical)
Depth98LightLightSameDepth difference: 1.0
Retailer descriptionLightLightBoth described as lightThe retailers describe the same depth
Undertone65WarmNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100NaturalNaturalSameSame natural finish
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared80
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​sensitive skin
Overall match 85/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25 in Light Neutral.

Same or better

  • $9 less
  • Near-identical swatch colour
  • Same natural finish
  • Light rather than medium coverage
  • Both claim a lightweight feel
  • Adds SPF 25

Different

  • Neutral rather than warm undertone
  • No blurring effect claimed

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Baseno siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 25
OverlapUnknown-based vs water-based; silicone none vs high
View full match

Where to buy

Closest shade match

Hourglass Veil Hydrating Skin Tint Foundation 5

Best price
$49SephoraSephora
$1 less (2%)

Your shade $50 at Sephora

SephoraView at Sephora

Closest overall alternative

Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25 Light Neutral

Match price
$41Ulta BeautyUlta Beauty
$9 less (18%)

Your shade $50 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.