Skin Rewind Blurring Foundation and Concealer Complexion Stick 13O Hickory dupes and alternatives ILIA
4.4 (3,159)·Light medium · Olive undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Differences: Radiant rather than natural finish· Buildable rather than medium coverage· No blurring effect claimed
Score details
Shade match
94
Finish & visual result
70
Wear & performance
37
Skin suitability
84
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Radiant rather than natural finish · Buildable rather than medium coverage · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance · Contains drying alcohol
Retailer shade note: light to medium skin with warm olive undertones
The closest shade to ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 13O Hickory (Light medium · Olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Dior Forever Skin Wear Blurring Natural Matte Foundation in 3WO Warm Olive, against ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 13O Hickory. Every attribute compared, with its share of the score.
ComparedYour shade13O HickoryClosest shade match3WO Warm OliveHow they compareScore
Shade match55% of overall94
Colour60%95#e1b187#deb389Looks identicalColour difference 1.5 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared81
Finish35%56NaturalMatteSome differenceMatte finish rather than natural
Coverage30%100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared37
Longevity30%3512-hour wear24-hour wearDifferent24-hour wear claimed against 12-hour wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall28
Skin type100%28Normal, combination, sensitiveDry, combination, oilyBoth marketed for combination skin
Overall match 79/100Shade match 94/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Kryolan Professional Makeup Digital Complexion Fluid Foundation in O 16, against ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 13O Hickory. Every attribute compared, with its share of the score.
ComparedYour shade13O HickoryClosest overall alternativeO 16How they compareScore
Shade match55% of overall89
Colour60%95#e1b187#e7b184Very close colourColour difference 1.5 (0 is identical)
Overall match 85/100Shade match 89/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)Costs $4 more
