Skin Rewind Blurring Foundation and Concealer Complexion Stick 4N Holly dupes and alternatives ILIA
4.4 (3,159)·Fair · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$35Ulta Beauty(product price)$15 less (30%)4.5 (732)
Matches: Very close colour· Same neutral undertone· Both claim a blurring effect
Differences: Matte rather than natural finish· Buildable rather than medium coverage· No long-wear claim
Score details
Shade match
96
Finish & visual result
81
Wear & performance
40
Skin suitability
33
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than medium coverage · No long-wear claim · Does not claim a lightweight feel · Not marketed for normal/sensitive skin
Retailer shade note: very light with neutral undertones
Matches: Near-identical swatch colour· Same neutral undertone· Both claim a blurring effect
Differences: Matte rather than natural finish· Buildable rather than medium coverage· Does not claim a lightweight feel
Score details
Shade match
97
Finish & visual result
81
Wear & performance
37
Skin suitability
28
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than medium coverage · Does not claim a lightweight feel · Not marketed for normal/sensitive skin · Contains listed fragrance · Contains drying alcohol
The closest shade to ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 4N Holly (Fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Dior Forever Skin Glow Foundation in 1N Neutral, against ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 4N Holly. Every attribute compared, with its share of the score.
ComparedYour shade4N HollyClosest shade match1N NeutralHow they compareScore
Shade match55% of overall97
Colour60%95#f2cab3#f2c9aeLooks identicalColour difference 1.5 (0 is identical)
Depth15%99FairFairSameDepth difference: 0.5
Retailer descriptionVery fairFairSome differenceRetailer descriptions one depth band apart
Overall match 80/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Kryolan Professional Makeup Digital Complexion Fluid Foundation in O 11, against ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 4N Holly. Every attribute compared, with its share of the score.
ComparedYour shade4N HollyClosest overall alternativeO 11How they compareScore
Shade match55% of overall90
Colour60%97#f2cab3#f0c7aeLooks identicalColour difference 1.0 (0 is identical)
Depth15%98FairFairSameDepth difference: 1.5
Retailer descriptionVery fairNot statedNo depth word in one descriptionNot compared
Overall match 86/100Shade match 90/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)$10.50 less (21%)
