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Skin Rewind Blurring Foundation and Concealer Complexion Stick 37N Ipe dupes and alternatives ILIA

Very deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free6No drying alcohol7Vegan2Cruelty-free5Oil-free0With SPF1Mineral2

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Only showing matches with buildable coverage.

Closest shade match: bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15 Golden Deep 28

The equivalent shade: scored on colour, depth and undertone only.

Your shade
ILIA
37N IpeChange shade
Depth and undertone: Very deep · Neutral
Finish and coverage: Natural · Medium coverage
The match
bareMinerals
Golden Deep 28
Depth and undertone: Deep · Neutral
Finish and coverage: Matte · Buildable coverage
Shade match
96out of 100
Colour
94
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$39.50Ulta BeautyUlta Beauty
$10.50 less (21%)

Your shade $50 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Tarte Timeless Hydrating Foundation 60H Mahogany Honey

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
ILIA
37N IpeChange shade
Depth and undertone: Very deep · Neutral
Finish and coverage: Natural · Medium coverage
The match
Tarte
60H Mahogany Honey
Depth and undertone: Very deep · Warm
Finish and coverage: Natural · Buildable coverage
Overall match
93out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
100
Wear (Wear & performance)
100
Skin (Skin suitability)
84
Medium confidence· Digital matchWhy it matches
Match price
$42Ulta BeautyUlta Beauty
$8 less (16%)

Your shade $50 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Tarte

    Timeless Hydrating Foundation

    57H Rich Honey
    Shade match 86
    $42Ulta BeautyUlta Beauty$8 less (16%)

    Matches: Very close colourSame natural finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneBuildable rather than medium coverage

    Score details
    Shade match
    86
    Finish & visual result
    100
    Wear & performance
    100
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than medium coverage

    Medium confidence· Digital match

    View match
  2. #4 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Ganache 560R
    Shade match 89
    $37SephoraSephora$13 less (26%)

    Matches: Near-identical swatch colourSame natural finishBoth claim a blurring effect

    Differences: Slightly cooler undertoneBuildable rather than medium coverageNot marketed for combination/sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    100
    Wear & performance
    80
    Skin suitability
    28

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly cooler undertone · Buildable rather than medium coverage · Not marketed for combination/sensitive skin

    Retailer shade note: Rich skin with a red undertone

    Medium confidence· Digital match

    View match
  3. #5 · Dior

    Forever Skin Perfect 24H Multi-Use Foundation Stick

    6.5N Neutral
    Shade match 92
    $58SephoraSephoraCosts $8 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Buildable rather than medium coverageDoes not claim a lightweight feelNot marketed for combination/sensitive skin

    Score details
    Shade match
    92
    Finish & visual result
    100
    Wear & performance
    37
    Skin suitability
    28

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Buildable rather than medium coverage · Does not claim a lightweight feel · Not marketed for combination/sensitive skin · Contains listed fragrance

    Retailer shade note: dark skin with neutral beige undertones

    Medium confidence· Digital match

    View match
  4. #6 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    7C Chocolate Ganache
    Shade match 88
    $54Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Very close colourBoth claim a blurring effectBoth claim 16-hour wear

    Differences: Slightly cooler undertoneMatte rather than natural finishBuildable rather than medium coverage

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    65
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural finish · Buildable rather than medium coverage

    Retailer shade note: rich deep with cool undertones

    High confidence· Digital match

    View match
  5. #7 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F15NC
    Shade match 83
    $14Ulta BeautyUlta Beauty(product price)$36 less (72%)

    Matches: Very close colourBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Slightly cooler undertoneMatte rather than natural finishBuildable rather than medium coverage

    Score details
    Shade match
    83
    Finish & visual result
    81
    Wear & performance
    80
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural finish · Buildable rather than medium coverage

    Retailer shade note: dark or deep skin tones with red undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 37N Ipe (Very deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    7N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 7N

    • Very close colour
    • Very deep · Neutral undertone

    $38

    SephoraView at Sephora
  2. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 9.5 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 9.5 N

    • Looks identical
    • Very deep · Neutral undertone

    $32

    SephoraView at Sephora
  3. L'Oréal Paris True Match Radiant Serum Concealer

    N11

    L'Oréal Paris True Match Radiant Serum Concealer, shade N11

    • Very close colour
    • Deep · Neutral undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  4. Dior Forever Skin Correct Full-Coverage Concealer

    9 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 9 Neutral

    • Very close colour
    • Very deep · Neutral undertone

    $42

    SephoraView at Sephora
  5. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Clove 11.4

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Clove 11.4

    • Very close colour
    • Very deep · Neutral undertone

    $39

    SephoraView at Sephora
  6. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC60

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC60

    • Very close colour
    • Very deep · Neutral undertone

    $30

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15 in Golden Deep 28, against ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 37N Ipe. Every attribute compared, with its share of the score.

ComparedYour shade37N IpeClosest shade matchGolden Deep 28Score
Shade match55% of overall96
Colour94#7b432b#7c4732Very close colourColour difference 1.7 (0 is identical)
Depth97Very deepDeepCloseDepth difference: 1.8
Retailer descriptionVery deepVery deepBoth described as very deepThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​sensitive skin
Overall match 85/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15 in Golden Deep 28.

Same or better

  • $10.50 less
  • Very close colour
  • Same neutral undertone
  • Buildable rather than medium coverage
  • Both claim a blurring effect
  • Claims not settling into lines
  • Both claim a lightweight feel
  • Adds SPF 15

Different

  • Matte finish instead of natural
  • No long-wear claim

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Baseno siliconePowder-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 15
OverlapUnknown-based vs powder-based; silicone none vs none
View full match

Why the closest overall alternative works

Tarte Timeless Hydrating Foundation in 60H Mahogany Honey, against ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 37N Ipe. Every attribute compared, with its share of the score.

ComparedYour shade37N IpeClosest overall alternative60H Mahogany HoneyScore
Shade match55% of overall88
Colour96#7b432b#76422aLooks identicalColour difference 1.2 (0 is identical)
Depth98Very deepVery deepSameDepth difference: 1.4
Retailer descriptionVery deepNot statedNo depth word in one descriptionNot compared
Undertone65NeutralWarmSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared100
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​sensitive skin
Overall match 93/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Timeless Hydrating Foundation in 60H Mahogany Honey.

Same or better

  • $8 less
  • Near-identical swatch colour
  • Same natural finish
  • Buildable rather than medium coverage
  • Both claim a blurring effect
  • Both claim 12-hour wear
  • Both claim a lightweight feel

Different

  • Slightly warmer undertone

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Baseno siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone none vs none
View full match

Where to buy

Closest shade match

bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15 Golden Deep 28

Match price
$39.50Ulta BeautyUlta Beauty
$10.50 less (21%)

Your shade $50 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Tarte Timeless Hydrating Foundation 60H Mahogany Honey

Match price
$42Ulta BeautyUlta Beauty
$8 less (16%)

Your shade $50 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.