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Skin Rewind Blurring Foundation and Concealer Complexion Stick 42C Ekki dupes and alternatives ILIA

Rich deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with light coverage, without talc.

  • 1 match has no coverage listed and is not shown.
  • 2 matches have no ingredient list listed and are not shown.

Closest shade match: L'Oréal Paris Lumi Le Glow Skin Tint 430 Cool

The equivalent shade: scored on colour, depth and undertone only.

Shade match
88out of 100
Colour
80
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$16.99Ulta BeautyUlta Beauty
$33.01 less (66%)

Your shade $50 at Sephora · lowest price $13.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Refy Skin Base Hydrating Gel Skin Tint 280N

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
82out of 100
Shade (Shade match)
84
Finish (Finish & visual result)
73
Wear (Wear & performance)
80
Skin (Skin suitability)
100
Best price
$40SephoraSephora
$10 less (20%)

Your shade $50 at Sephora

Looking for a concealer in your shade?

The closest shade to ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 42C Ekki (Rich deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Tarte Shape Tape Full Coverage Matte Concealer

    61N espresso neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 61N espresso neutral

    • Close colour
    • Rich deep · Cool undertone

    $32

  2. Milk Makeup Future Fluid Longwear Hydrating Concealer

    30NC

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 30NC

    • Very close colour
    • Rich deep · Neutral · neutral pink undertone

    $30

  3. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW65

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW65

    • Close colour
    • Rich deep · Cool undertone

    $30

  4. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    6N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 6N1

    • Close colour
    • Rich deep · Neutral undertone

    $34

  5. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Chocolate Chip 8.7 Red

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Chocolate Chip 8.7 Red

    • Slight colour difference
    • Rich deep · Cool undertone

    $31

  6. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Sable

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Sable

    • Slight colour difference
    • Rich deep · Cool · rosy undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

L'Oréal Paris Lumi Le Glow Skin Tint in 430 Cool, against ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 42C Ekki. Every attribute compared, with its share of the score.

ComparedYour shade42C EkkiClosest shade match430 CoolScore
Shade match55% of overall88
Colour80#4a2823#472b21Close colourColour difference 3.6 (0 is identical)
Depth99Rich deepRich deepSameDepth difference: 0.5
Retailer descriptionVery deepNot statedNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall67
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared60
Longevity4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​sensitive skin
Overall match 78/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Lumi Le Glow Skin Tint in 430 Cool.

Same or better

  • $33.01 less
  • Same cool undertone
  • Light rather than medium coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Radiant finish instead of natural
  • No long-wear claim

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Baseno siliconeWater-based, low silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone none vs low

Why the closest overall alternative works

Refy Skin Base Hydrating Gel Skin Tint in 280N, against ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 42C Ekki. Every attribute compared, with its share of the score.

ComparedYour shade42C EkkiClosest overall alternative280NScore
Shade match55% of overall84
Colour88#4a2823#4b281eVery close colourColour difference 2.5 (0 is identical)
Depth100Rich deepRich deepSameDepth difference: 0.1
Retailer descriptionVery deepDeepSome differenceRetailer descriptions one depth band apart
Undertone65CoolNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall73
Finish100NaturalNaturalSameSame natural finish
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared80
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, combination, sensitiveNormal, combination, sensitiveBoth marketed for normal/​combination/​sensitive skin
Overall match 82/100Shade match 84/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Refy Skin Base Hydrating Gel Skin Tint in 280N.

Same or better

  • $10 less
  • Very close colour
  • Same natural finish
  • Light rather than medium coverage
  • Claims a skin-like finish
  • Both claim a lightweight feel

Different

  • Neutral rather than cool undertone
  • No blurring effect claimed

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Baseno siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone none vs high

Where to buy

Closest shade match

L'Oréal Paris Lumi Le Glow Skin Tint 430 Cool

Match price
$16.99Ulta BeautyUlta Beauty
$33.01 less (66%)

Your shade $50 at Sephora · lowest price $13.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Refy Skin Base Hydrating Gel Skin Tint 280N

Best price
$40SephoraSephora
$10 less (20%)

Your shade $50 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.