Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Differences: Slightly warmer undertone· Medium rather than light coverage· No blurring effect claimed
Score details
Shade match
79
Finish & visual result
81
Wear & performance
50
Skin suitability
60
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than light coverage · No blurring effect claimed · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: very deep with warm golden undertones
Matches: Similar undertone (cool vs neutral)· Claims long-wearing· Claims transfer resistance
Differences: Slightly deeper· Natural rather than radiant finish· Medium rather than light coverage
Score details
Shade match
86
Finish & visual result
62
Wear & performance
40
Skin suitability
60
Close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly deeper · Natural rather than radiant finish · Medium rather than light coverage · No blurring effect claimed · Not marketed for sensitive skin · No SPF
$39Ulta Beauty(product price)$9 less (19%)4.3 (1,754)
Matches: Same neutral undertone· Both claim a blurring effect· Claims a lightweight feel
Differences: Matte rather than radiant finish· Medium rather than light coverage· Not marketed for normal/sensitive skin
Score details
Shade match
91
Finish & visual result
54
Wear & performance
40
Skin suitability
28
Close colour · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Matte rather than radiant finish · Medium rather than light coverage · Not marketed for normal/sensitive skin · Contains drying alcohol · No SPF
The closest shade to ILIA Super Serum Skin Tint SPF 40 Miho ST17 (Deep · Neutral · neutral pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Saie Glowy Super Skin Tint Foundation in 30, against ILIA Super Serum Skin Tint SPF 40 in Miho ST17. Every attribute compared, with its share of the score.
ComparedYour shadeMiho ST17Closest shade match30How they compareScore
Shade match55% of overall91
Colour60%92#8b452d#8a492dVery close colourColour difference 2.0 (0 is identical)
Depth15%98DeepDeepSameDepth difference: 1.1
Retailer descriptionVery deepDeepSome differenceRetailer descriptions one depth band apart
Overall match 74/100Shade match 91/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Rabanne Fresh Touch 24H Radiant Foundation in 90N, against ILIA Super Serum Skin Tint SPF 40 in Miho ST17. Every attribute compared, with its share of the score.
ComparedYour shadeMiho ST17Closest overall alternative90NHow they compareScore
Shade match55% of overall84
Colour60%81#8b452d#884f38Close colourColour difference 3.5 (0 is identical)
Depth15%95DeepDeepSameDepth difference: 2.9
Retailer descriptionVery deepDeepSome differenceRetailer descriptions one depth band apart
Overall match 76/100Shade match 84/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)$32 less (67%)
