Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same neutral undertone· Both claim a blurring effect
Differences: Slightly deeper· Natural rather than radiant finish· Buildable rather than light coverage
Score details
Shade match
86
Finish & visual result
73
Wear & performance
40
Skin suitability
60
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly deeper · Natural rather than radiant finish · Buildable rather than light coverage · Not marketed for sensitive skin · Contains listed fragrance · No SPF
Retailer shade note: dark skin with neutral beige undertones
Differences: Slightly warmer undertone· Medium rather than light coverage· No blurring effect claimed
Score details
Shade match
79
Finish & visual result
81
Wear & performance
50
Skin suitability
60
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than light coverage · No blurring effect claimed · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: very deep with warm golden undertones
Matches: Similar undertone (cool vs neutral)· Claims long-wearing· Claims transfer resistance
Differences: Slightly deeper· Natural rather than radiant finish· Medium rather than light coverage
Score details
Shade match
86
Finish & visual result
62
Wear & performance
40
Skin suitability
60
Close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly deeper · Natural rather than radiant finish · Medium rather than light coverage · No blurring effect claimed · Not marketed for sensitive skin · No SPF
$39Ulta Beauty(product price)$9 less (19%)4.3 (1,754)
Matches: Same neutral undertone· Both claim a blurring effect· Claims a lightweight feel
Differences: Matte rather than radiant finish· Medium rather than light coverage· Not marketed for normal/sensitive skin
Score details
Shade match
91
Finish & visual result
54
Wear & performance
40
Skin suitability
28
Close colour · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Matte rather than radiant finish · Medium rather than light coverage · Not marketed for normal/sensitive skin · Contains drying alcohol · No SPF
Matches: Very close colour· Same neutral undertone· Claims a skin-like finish
Differences: Natural rather than radiant finish· Full rather than light coverage· No blurring effect claimed
Score details
Shade match
92
Finish & visual result
40
Wear & performance
40
Skin suitability
60
Very close colour · Natural · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Natural rather than radiant finish · Full rather than light coverage · No blurring effect claimed · Not marketed for sensitive skin · No SPF
Retailer shade note: deep skin with neutral undertones
The closest shade to ILIA Super Serum Skin Tint SPF 40 Miho ST17 (Deep · Neutral · neutral pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation in Rich 21C, against ILIA Super Serum Skin Tint SPF 40 in Miho ST17. Every attribute compared, with its share of the score.
ComparedYour shadeMiho ST17Closest shade matchRich 21CHow they compareScore
Shade match55% of overall94
Colour60%91#8b452d#8b4936Very close colourColour difference 2.2 (0 is identical)
Depth15%98DeepDeepSameDepth difference: 1.5
Retailer descriptionVery deepRich deepSome differenceRetailer descriptions one depth band apart
Finish35%56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage30%20LightFullDifferentFull coverage rather than light
Skin-like finish20%40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared40
Longevity30%40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance20%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type100%60Normal, dry, sensitiveNormal, dry, oilyBoth marketed for normal/dry skin
Overall match 71/100Shade match 94/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
L'Oréal Paris True Match Hyaluron Tinted Balm Foundation in Natural Deep, against ILIA Super Serum Skin Tint SPF 40 in Miho ST17. Every attribute compared, with its share of the score.
ComparedYour shadeMiho ST17Closest overall alternativeNatural DeepHow they compareScore
Shade match55% of overall93
Colour60%88#8b452d#834834Very close colourColour difference 2.6 (0 is identical)
Depth15%99DeepDeepSameDepth difference: 0.6
Retailer descriptionVery deepNot statedNo depth word in one descriptionNot compared
Overall match 83/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
CVS
Ulta Beauty(product price)$32.01 less (67%)
