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Super Serum Skin Tint SPF 40 Honopu ST14.5 dupes and alternatives ILIA

Deep tan · Olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: ILIA True Skin Serum Foundation Sardinia SF10.5

The equivalent shade: scored on colour, depth and undertone only.

The match
ILIA
Sardinia SF10.5
Depth and undertone: Tan · Olive · neutral olive
Finish and coverage: Natural · Medium coverage
Shade match
94out of 100
Colour
91
Depth
95
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$56SephoraSephora
Costs $8 more

Your shade $48 at Sephora

SephoraView at Sephora

Closest overall alternative: L'Oréal Paris True Match Nude Hyaluronic Tinted Serum 7-8 Tan-Deep

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
L'Oréal Paris
7-8 Tan-Deep
Depth and undertone: Deep tan · Neutral · neutral golden
Finish and coverage: Radiant · Light coverage
Overall match
82out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
89
Wear (Wear & performance)
50
Skin (Skin suitability)
84
Match price
$20.99Ulta BeautyUlta Beauty
$27.01 less (56%)

Your shade $48 at Sephora · product price; shade not separately priced · lowest price $15.82 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · L'Oréal Paris

    True Match Nude Hyaluronic Tinted Serum

    8.5-9.5 Medium Deep
    Shade match 85
    $20.99Ulta BeautyUlta Beauty(product price)$27.01 less (56%)

    Matches: Very close colourSame radiant finishSame light coverage

    Differences: Slightly warmer undertoneNo blurring effect claimedContains drying alcohol

    Score details
    Shade match
    85
    Finish & visual result
    89
    Wear & performance
    50
    Skin suitability
    84

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly warmer undertone · No blurring effect claimed · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  2. #4 · L'Oréal Paris

    True Match Nude Hyaluronic Tinted Serum

    7.5-8.5 Cool Deep
    Shade match 82
    $20.99Ulta BeautyUlta Beauty$27.01 less (56%)

    Matches: Near-identical swatch colourSame radiant finishSame light coverage

    Differences: Slightly cooler undertoneNo blurring effect claimedContains drying alcohol

    Score details
    Shade match
    82
    Finish & visual result
    89
    Wear & performance
    50
    Skin suitability
    84

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly cooler undertone · No blurring effect claimed · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  3. Shade match 86
    $48SephoraSephoraSame price

    Matches: Very close colourSame radiant finishSame light coverage

    Differences: Neutral rather than olive undertoneNot marketed for sensitive skinNo SPF

    Score details
    Shade match
    86
    Finish & visual result
    88
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than olive undertone · Not marketed for sensitive skin · No SPF

    Retailer shade note: tan-deep with neutral undertones

    Medium confidence· Digital match

    View match
  4. Shade match 85
    $36SephoraSephora$12 less (25%)

    Matches: Very close colourSame radiant finishSame light coverage

    Differences: Neutral rather than olive undertoneNo blurring effect claimedNot marketed for sensitive skin

    Score details
    Shade match
    85
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than olive undertone · No blurring effect claimed · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol · No SPF

    Retailer shade note: for deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  5. Shade match 91
    $28SephoraSephora$20 less (42%)

    Matches: Near-identical swatch colourSame radiant finishClaims a skin-like finish

    Differences: Neutral rather than olive undertoneMedium rather than light coverageNot marketed for normal/sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    28

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than olive undertone · Medium rather than light coverage · Not marketed for normal/sensitive skin · No SPF

    Retailer shade note: hazelnut - dark brown skin with neutral undertones

    Medium confidence· Digital match

    View match
  6. #8 · Revolution Beauty

    Superdewy Cushion Foundation

    Medium Tan Neutral
    Shade match 86
    $14Ulta BeautyUlta Beauty(product price)$34 less (71%)

    Matches: Very close colourSame radiant finishSame light coverage

    Differences: Neutral rather than olive undertoneNo blurring effect claimedNo SPF

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than olive undertone · No blurring effect claimed · No SPF

    Medium confidence· Digital match

    View match
  7. #9 · SUBTL. Beauty

    Stackable BB Powder Foundation Single

    Deep 1N
    Shade match 91
    $24Ulta BeautyUlta Beauty$24 less (50%)

    Matches: Near-identical swatch colourBoth claim a blurring effectClaims not settling into lines

    Differences: Neutral rather than olive undertoneNatural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    91
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    50

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than olive undertone · Natural rather than radiant finish · Medium rather than light coverage · No SPF

    Retailer shade note: Deep with neutral undertones

    Medium confidence· Digital match

    View match
  8. Shade match 87
    $39SephoraSephora$9 less (19%)

    Matches: Very close colourSame radiant finishClaims a skin-like finish

    Differences: Slightly warmer undertoneMedium rather than light coverageNo blurring effect claimed

    Score details
    Shade match
    87
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than light coverage · No blurring effect claimed · Not marketed for normal skin · Contains listed fragrance

    Retailer shade note: deep complexion with warm golden undertone

    Medium confidence· Digital match

    View match
  9. Shade match 90
    $17.99Ulta BeautyUlta Beauty(product price)$30.01 less (63%)

    Matches: Near-identical swatch colourSame radiant finishClaims a skin-like finish

    Differences: Slightly warmer undertoneFull rather than light coverageNo blurring effect claimed

    Score details
    Shade match
    90
    Finish & visual result
    61
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than light coverage · No blurring effect claimed · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  10. #12 · Haus Labs

    Triclone Skin Tech Medium Coverage Foundation

    470 Medium Deep
    Shade match 86
    $52SephoraSephoraCosts $4 more

    Matches: Very close colourBoth claim a blurring effectClaims long-wearing

    Differences: Slightly warmer undertoneNatural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    86
    Finish & visual result
    66
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than light coverage · Contains drying alcohol · No SPF

    Retailer shade note: with golden undertones

    Medium confidence· Digital match

    View match
  11. #13 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Mocha 500G
    Shade match 85
    $37SephoraSephora$11 less (23%)

    Matches: Very close colourBoth claim a blurring effectClaims long-wearing

    Differences: Slightly warmer undertoneNatural rather than radiant finishBuildable rather than light coverage

    Score details
    Shade match
    85
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Buildable rather than light coverage · Not marketed for sensitive skin · No SPF

    Retailer shade note: Deep-Tan skin with a golden undertone

    Medium confidence· Digital match

    View match
  12. Shade match 85
    $50SephoraSephoraCosts $2 more

    Matches: Very close colourBoth claim a blurring effectClaims 12-hour wear

    Differences: Slightly warmer undertoneNatural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    85
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than light coverage · Not marketed for dry skin · No SPF

    Retailer shade note: Deep with warm undertones

    Medium confidence· Digital match

    View match
  13. Shade match 86
    $7WalmartWalmart$41 less (85%)

    Matches: Very close colourBoth claim a blurring effectClaims not settling into lines

    Differences: Slightly warmer undertoneNatural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    86
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    33

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than light coverage · Not marketed for normal/dry skin

    Medium confidence· Digital match

    View match
  14. Shade match 84
    $46SephoraSephora$2 less (4%)

    Matches: Very close colourBoth claim a blurring effectClaims 24-hour wear

    Differences: Slightly warmer undertoneNatural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    84
    Finish & visual result
    66
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than light coverage · Not marketed for sensitive skin · No SPF

    Retailer shade note: deep skin with warm/yellow undertones

    Medium confidence· Digital match

    View match
  15. Shade match 84
    $49Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Very close colourSame light coverageClaims 12-hour wear

    Differences: Slightly warmer undertoneNatural rather than radiant finishNo blurring effect claimed

    Score details
    Shade match
    84
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    28

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · No blurring effect claimed · Not marketed for normal/sensitive skin

    Medium confidence· Digital match

    View match
  16. #18 · Youngblood

    Loose Mineral Foundation

    Sable
    Shade match 85
    $50Ulta BeautyUlta Beauty(product price)Costs $2 more

    Matches: Very close colourClaims a lightweight feel

    Differences: Neutral rather than olive undertoneBuildable rather than light coverageNo blurring effect claimed

    Score details
    Shade match
    85
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    33

    Very close colour · Buildable coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than olive undertone · Buildable rather than light coverage · No blurring effect claimed · Not marketed for normal/dry skin · No SPF

    Retailer shade note: dark shade, neutral undertone

    Medium confidence· Digital match

    View match
  17. Shade match 85
    $39.50Ulta BeautyUlta Beauty(product price)$8.50 less (18%)

    Matches: Very close colourBoth claim a blurring effectClaims not settling into lines

    Differences: Slightly warmer undertoneMatte rather than radiant finishBuildable rather than light coverage

    Score details
    Shade match
    85
    Finish & visual result
    54
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than radiant finish · Buildable rather than light coverage

    Retailer shade note: for deep warm skin with a golden hue

    Medium confidence· Digital match

    View match
  18. #20 · Well People

    Skinforia Serum Foundation

    36 Tan Warm
    Shade match 84
    $21$30Ulta BeautyUlta Beauty$27 less (56%)

    Matches: Very close colourClaims a skin-like finishClaims long-wearing

    Differences: Slightly warmer undertoneNatural rather than radiant finishBuildable rather than light coverage

    Score details
    Shade match
    84
    Finish & visual result
    58
    Wear & performance
    40
    Skin suitability
    56

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Buildable rather than light coverage · No blurring effect claimed · Not marketed for sensitive skin · No SPF

    Medium confidence· Digital match

    View match
  19. #21 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    Golden Caramel
    Shade match 90
    $16Ulta BeautyUlta Beauty(product price)$32 less (67%)

    Matches: Near-identical swatch colour

    Differences: Slightly warmer undertoneMatte rather than radiant finishBuildable rather than light coverage

    Score details
    Shade match
    90
    Finish & visual result
    43
    Wear & performance
    50
    Skin suitability
    28

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly warmer undertone · Matte rather than radiant finish · Buildable rather than light coverage · No blurring effect claimed · Not marketed for dry/sensitive skin · No SPF

    Retailer shade note: golden caramel with warm undertone

    Medium confidence· Digital match

    View match
  20. #22 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    Cinnamon
    Shade match 90
    $12.60WalmartWalmart$35.40 less (74%)

    Matches: Near-identical swatch colour

    Differences: Neutral rather than olive undertoneMatte rather than radiant finishBuildable rather than light coverage

    Score details
    Shade match
    90
    Finish & visual result
    43
    Wear & performance
    50
    Skin suitability
    28

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than olive undertone · Matte rather than radiant finish · Buildable rather than light coverage · No blurring effect claimed · Not marketed for dry/sensitive skin · No SPF

    Medium confidence· Digital match

    View match
  21. #23 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    375 Tan Warm
    Shade match 87
    $18.99Ulta BeautyUlta Beauty(product price)$29.01 less (60%)

    Matches: Very close colourClaims a skin-like finishClaims 48-hour wear

    Differences: Slightly warmer undertoneMatte rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    87
    Finish & visual result
    42
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than radiant finish · Medium rather than light coverage · No blurring effect claimed · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  22. #24 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    Honey
    Shade match 88
    $16Ulta BeautyUlta Beauty$32 less (67%)

    Matches: Very close colour

    Differences: Neutral rather than olive undertoneMatte rather than radiant finishBuildable rather than light coverage

    Score details
    Shade match
    88
    Finish & visual result
    43
    Wear & performance
    50
    Skin suitability
    28

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than olive undertone · Matte rather than radiant finish · Buildable rather than light coverage · No blurring effect claimed · Not marketed for dry/sensitive skin · No SPF

    Retailer shade note: honey with neutral undertone

    Medium confidence· Digital match

    View match
  23. #25 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    39 Medium Deep Warm
    Shade match 85
    $38SephoraSephora$10 less (21%)

    Matches: Very close colourClaims a skin-like finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneMatte rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    85
    Finish & visual result
    51
    Wear & performance
    40
    Skin suitability
    56

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than radiant finish · Medium rather than light coverage · Not marketed for dry skin · No SPF

    Retailer shade note: warm golden

    High confidence· Digital match

    View match
  24. #26 · Natasha Denona

    HY-GLAM Powder Foundation

    Y13
    Shade match 88
    $55Ulta BeautyUlta Beauty(product price)Costs $7 more

    Matches: Near-identical swatch colourClaims a skin-like finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneMatte rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    88
    Finish & visual result
    51
    Wear & performance
    40
    Skin suitability
    0

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than radiant finish · Medium rather than light coverage · Not marketed for normal/dry/sensitive skin · No SPF

    Retailer shade note: dark yellow

    Medium confidence· Digital match

    View match
  25. #27 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    Golden Carame
    Shade match 85
    $12.28WalmartWalmart$35.72 less (74%)

    Matches: Very close colour

    Differences: Slightly warmer undertoneMatte rather than radiant finishBuildable rather than light coverage

    Score details
    Shade match
    85
    Finish & visual result
    43
    Wear & performance
    50
    Skin suitability
    28

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly warmer undertone · Matte rather than radiant finish · Buildable rather than light coverage · No blurring effect claimed · Not marketed for dry/sensitive skin · No SPF

    Medium confidence· Digital match

    View match
  26. #28 · Natasha Denona

    HY-GLAM Powder Foundation

    NY12
    Shade match 86
    $55Ulta BeautyUlta BeautyCosts $7 more

    Matches: Very close colourClaims a skin-like finishBoth claim a blurring effect

    Differences: Neutral rather than olive undertoneMatte rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    86
    Finish & visual result
    51
    Wear & performance
    40
    Skin suitability
    0

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than olive undertone · Matte rather than radiant finish · Medium rather than light coverage · Not marketed for normal/dry/sensitive skin · No SPF

    Retailer shade note: dark neutral

    Medium confidence· Digital match

    View match
  27. #29 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    29 Warm Pecan
    Shade match 84
    $14.97WalmartWalmart$33.03 less (69%)

    Matches: Very close colour

    Differences: Slightly warmer undertoneMatte rather than radiant finishBuildable rather than light coverage

    Score details
    Shade match
    84
    Finish & visual result
    43
    Wear & performance
    50
    Skin suitability
    28

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly warmer undertone · Matte rather than radiant finish · Buildable rather than light coverage · No blurring effect claimed · Not marketed for dry/sensitive skin · No SPF

    Medium confidence· Digital match

    View match
  28. #30 · Natasha Denona

    HY-GLAM Powder Foundation

    NP13
    Shade match 85
    $55Ulta BeautyUlta Beauty(product price)Costs $7 more

    Matches: Very close colourClaims a skin-like finishBoth claim a blurring effect

    Differences: Neutral rather than olive undertoneMatte rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    85
    Finish & visual result
    51
    Wear & performance
    40
    Skin suitability
    0

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than olive undertone · Matte rather than radiant finish · Medium rather than light coverage · Not marketed for normal/dry/sensitive skin · No SPF

    Retailer shade note: dark neutral

    Medium confidence· Digital match

    View match
  29. #31 · L'Oréal Paris

    Infallible Pro-Matte Foundation

    Hazelnut
    Shade match 90
    $9.92WalmartWalmart$38.08 less (79%)

    Matches: Near-identical swatch colourBoth claim a blurring effectClaims 24-hour wear

    Differences: Slightly warmer undertoneMatte rather than radiant finishFull rather than light coverage

    Score details
    Shade match
    90
    Finish & visual result
    32
    Wear & performance
    40
    Skin suitability
    30

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than radiant finish · Full rather than light coverage · Not marketed for dry/sensitive skin · No SPF

    Medium confidence· Digital match

    View match
  30. #32 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Hazelnut
    Shade match 91
    $11.97WalmartWalmart$36.03 less (75%)

    Matches: Near-identical swatch colourClaims long-wearing

    Differences: Neutral rather than olive undertoneMatte rather than radiant finishFull rather than light coverage

    Score details
    Shade match
    91
    Finish & visual result
    20
    Wear & performance
    40
    Skin suitability
    50

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than olive undertone · Matte rather than radiant finish · Full rather than light coverage · No blurring effect claimed · No SPF

    Medium confidence· Digital match

    View match

Showing 12 of 30 matches

Looking for a concealer in your shade?

The closest shade to ILIA Super Serum Skin Tint SPF 40 Honopu ST14.5 (Deep tan · Olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. L'Oréal Paris True Match Radiant Serum Concealer

    N9

    L'Oréal Paris True Match Radiant Serum Concealer, shade N9

    • Very close colour
    • Deep tan · Neutral undertone

    $16.99

  2. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Dark 5W

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Dark 5W

    • Looks identical
    • Deep tan · Warm · golden undertone

    $31

  3. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    3N59

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 3N59

    • Very close colour
    • Deep tan · Neutral · neutral golden undertone

    $35

  4. Dior Forever Skin Correct Full-Coverage Concealer

    6.5 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 6.5 Neutral

    • Very close colour
    • Deep tan · Neutral undertone

    $42

  5. Tarte Shape Tape Full Coverage Matte Concealer

    49W tan-deep warm

    Tarte Shape Tape Full Coverage Matte Concealer, shade 49W tan-deep warm

    • Very close colour
    • Deep tan · Warm undertone

    $32

  6. Maybelline Fit Me Natural Finish Concealer

    055 Hazelnut

    Maybelline Fit Me Natural Finish Concealer, shade 055 Hazelnut

    • Close colour
    • Deep tan

    $10.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

ILIA True Skin Serum Foundation in Sardinia SF10.5, against ILIA Super Serum Skin Tint SPF 40 in Honopu ST14.5. Every attribute compared, with its share of the score.

ComparedYour shadeHonopu ST14.5Closest shade matchSardinia SF10.5Score
Shade match55% of overall94
Colour91#ae6b3e#b27145Very close colourColour difference 2.1 (0 is identical)
Depth95Deep tanTanCloseDepth difference: 2.9
Retailer descriptionDeepVery deepSome differenceRetailer descriptions one depth band apart
Undertone100OliveOlive · neutral oliveClosefrom retailer shade descriptions
Finish & visual result25% of overall58
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage80LightMediumCloseMedium coverage rather than light (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Normal, dry, sensitiveNormal, dry, sensitiveBoth marketed for normal/​dry/​sensitive skin
Overall match 77/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ILIA True Skin Serum Foundation in Sardinia SF10.5.

Same or better

  • Very close colour
  • Same olive undertone
  • Medium rather than light coverage
  • Claims a skin-like finish
  • Claims long-wearing
  • Claims a lightweight feel

Different

  • Natural finish instead of radiant
  • No blurring effect claimed
  • No SPF

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseOil-based, no siliconehigh silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 40Not listed
OverlapOil-based vs unknown-based; silicone none vs high

Why the closest overall alternative works

L'Oréal Paris True Match Nude Hyaluronic Tinted Serum in 7-8 Tan-Deep, against ILIA Super Serum Skin Tint SPF 40 in Honopu ST14.5. Every attribute compared, with its share of the score.

ComparedYour shadeHonopu ST14.5Closest overall alternative7-8 Tan-DeepScore
Shade match55% of overall87
Colour91#ae6b3e#a96e40Very close colourColour difference 2.2 (0 is identical)
Depth100Deep tanDeep tanSameDepth difference: 0.1
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone70OliveNeutral · neutral goldenSome differencecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared89
Finish100RadiantRadiantSameSame radiant finish
Coverage100LightLightSameSame light coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · none of 5 comparable50
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, dry, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​sensitive skin
Overall match 82/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris True Match Nude Hyaluronic Tinted Serum in 7-8 Tan-Deep.

Same or better

  • $27.01 less
  • Very close colour
  • Same radiant finish
  • Same light coverage

Different

  • Slightly warmer undertone
  • No blurring effect claimed
  • Contains alcohol denat.
  • No SPF

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseOil-based, no siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFSPF 40Not listed
OverlapOil-based vs silicone-based; silicone none vs high

Where to buy

Closest shade match

ILIA True Skin Serum Foundation Sardinia SF10.5

Best price
$56SephoraSephora
Costs $8 more

Your shade $48 at Sephora

SephoraView at Sephora

Closest overall alternative

L'Oréal Paris True Match Nude Hyaluronic Tinted Serum 7-8 Tan-Deep

Match price
$20.99Ulta BeautyUlta Beauty
$27.01 less (56%)

Your shade $48 at Sephora · product price; shade not separately priced · lowest price $15.82 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.