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Super Serum Skin Tint SPF 40 Baikal ST9.5 dupes and alternatives ILIA

Medium light · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Maybelline Super Stay 24H Skin Tint + Vitamin C 312

The equivalent shade: scored on colour, depth and undertone only.

Shade match
99out of 100
Colour
99
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$17.99Ulta BeautyUlta Beauty
$30.01 less (63%)

Your shade $48 at Sephora · product price; shade not separately priced · lowest price $13.98 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative: L'Oréal Paris True Match Nude Hyaluronic Tinted Serum 4.5-5.5 Rich Medium

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
L'Oréal Paris
4.5-5.5 Rich Medium
Depth and undertone: Medium light · Warm
Finish and coverage: Radiant · Light coverage
Overall match
88out of 100
Shade (Shade match)
98
Finish (Finish & visual result)
89
Wear (Wear & performance)
50
Skin (Skin suitability)
84
Match price
$20.99Ulta BeautyUlta Beauty
$27.01 less (56%)

Your shade $48 at Sephora · lowest price $15.82 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 96
    $52SephoraSephoraCosts $4 more

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: Medium rather than light coverageContains drying alcoholNo SPF

    Score details
    Shade match
    96
    Finish & visual result
    85
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Medium rather than light coverage · Contains drying alcohol · No SPF

    Retailer shade note: medium yellow

    Medium confidence· Digital match

    View match
  2. #4 · Yves Saint Laurent

    Skin Affair Soft Glow Cushion Foundation

    MW8.5
    Shade match 98
    $49SephoraSephoraCosts $1 more

    Matches: Near-identical swatch colourSame warm undertoneSame radiant finish

    Differences: Medium rather than light coverageNot marketed for dry/sensitive skinContains listed fragrance

    Score details
    Shade match
    98
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    33

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Medium rather than light coverage · Not marketed for dry/sensitive skin · Contains listed fragrance · No SPF

    Retailer shade note: medium warm 8.5

    Medium confidence· Digital match

    View match
  3. Shade match 96
    $41Ulta BeautyUlta Beauty$7 less (15%)

    Matches: Very close colourSame warm undertoneSame light coverage

    Differences: Natural rather than radiant finishNo SPF

    Score details
    Shade match
    96
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than radiant finish · No SPF

    Retailer shade note: medium with warm undertones

    Medium confidence· Digital match

    View match
  4. #6 · Pat McGrath Labs

    Skin Fetish: Sublime Perfection Foundation

    Medium 16
    Shade match 96
    $69SephoraSephoraCosts $21 more

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: Medium rather than light coverageNot marketed for sensitive skinContains drying alcohol

    Score details
    Shade match
    96
    Finish & visual result
    85
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Medium rather than light coverage · Not marketed for sensitive skin · Contains drying alcohol · No SPF

    Retailer shade note: medium with peach undertones

    Medium confidence· Digital match

    View match
  5. #7 · Clinique

    Daily Calm Makeup Balm Foundation

    Light Medium 1
    Shade match 99
    $49Ulta BeautyUlta BeautyCosts $1 more

    Matches: Near-identical swatch colourSame warm undertoneBoth claim a blurring effect

    Differences: Natural rather than radiant finishBuildable rather than light coverageNo SPF

    Score details
    Shade match
    99
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than light coverage · No SPF

    Medium confidence· Digital match

    View match
  6. Shade match 98
    $41Ulta BeautyUlta Beauty$7 less (15%)

    Matches: Near-identical swatch colourSame warm undertoneSame light coverage

    Differences: Natural rather than radiant finishNo blurring effect claimed

    Score details
    Shade match
    98
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than radiant finish · No blurring effect claimed

    Retailer shade note: medium with a warm undertone

    Medium confidence· Digital match

    View match
  7. #9 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Macchiato 400G
    Shade match 99
    $37SephoraSephora$11 less (23%)

    Matches: Near-identical swatch colourSame warm undertoneBoth claim a blurring effect

    Differences: Natural rather than radiant finishBuildable rather than light coverageNot marketed for sensitive skin

    Score details
    Shade match
    99
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than light coverage · Not marketed for sensitive skin · No SPF

    Retailer shade note: Medium-Tan skin with a peachy-golden undertone

    Medium confidence· Digital match

    View match
  8. #10 · Dior

    Forever Skin Glow Foundation

    4WO Warm Olive
    Shade match 92
    $60SephoraSephoraCosts $12 more

    Matches: Near-identical swatch colourSame radiant finishClaims 24-hour wear

    Differences: Olive rather than warm undertoneBuildable rather than light coverageNo blurring effect claimed

    Score details
    Shade match
    92
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Radiant · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Olive rather than warm undertone · Buildable rather than light coverage · No blurring effect claimed · Contains listed fragrance · Contains drying alcohol · No SPF

    Retailer shade note: medium skin with warm olive undertones

    Medium confidence· Digital match

    View match
  9. #11 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Dulce De Leche 350G
    Shade match 96
    $37SephoraSephora$11 less (23%)

    Matches: Very close colourSame warm undertoneBoth claim a blurring effect

    Differences: Natural rather than radiant finishBuildable rather than light coverageNot marketed for sensitive skin

    Score details
    Shade match
    96
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than light coverage · Not marketed for sensitive skin · No SPF

    Retailer shade note: Medium-Tan skin with a golden undertone

    Medium confidence· Digital match

    View match
  10. #12 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Amaretti 310G
    Shade match 96
    $37SephoraSephora$11 less (23%)

    Matches: Very close colourSame warm undertoneBoth claim a blurring effect

    Differences: Natural rather than radiant finishBuildable rather than light coverageNot marketed for sensitive skin

    Score details
    Shade match
    96
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than light coverage · Not marketed for sensitive skin · No SPF

    Retailer shade note: Medium skin with golden undertones

    Medium confidence· Digital match

    View match
  11. #13 · NARS

    Light Reflecting Foundation

    Sahel
    Shade match 95
    $55SephoraSephoraCosts $7 more

    Matches: Very close colourSame warm undertoneBoth claim a blurring effect

    Differences: Natural rather than radiant finishMedium rather than light coverageNot marketed for sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Not marketed for sensitive skin · No SPF

    Retailer shade note: M2.5 - medium with warm undertones, and a peach tone

    Medium confidence· Digital match

    View match
  12. #14 · L'Oréal Paris

    True Match Super-Blendable Foundation

    W4.5 Warm Light Medium
    Shade match 97
    $13.99Ulta BeautyUlta Beauty(product price)$34.01 less (71%)

    Matches: Near-identical swatch colourSame warm undertoneClaims a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than light coverageNo blurring effect claimed

    Score details
    Shade match
    97
    Finish & visual result
    52
    Wear & performance
    50
    Skin suitability
    84

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · No blurring effect claimed · No SPF

    Medium confidence· Digital match

    View match
  13. Shade match 92
    $12.98WalmartWalmart$35.02 less (73%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Both claim a blurring effect

    Differences: Natural rather than radiant finishMedium rather than light coverageNot marketed for normal/dry skin

    Score details
    Shade match
    92
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    33

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Not marketed for normal/dry skin

    Medium confidence· Digital match

    View match
  14. Shade match 96
    $39.50Ulta BeautyUlta Beauty(product price)$8.50 less (18%)

    Matches: Very close colourSame warm undertoneBoth claim a blurring effect

    Differences: Matte rather than radiant finishBuildable rather than light coverage

    Score details
    Shade match
    96
    Finish & visual result
    54
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Matte rather than radiant finish · Buildable rather than light coverage

    Retailer shade note: for medium rich warm skin with a golden hue

    Medium confidence· Digital match

    View match
  15. #17 · L'Oréal Paris

    Infallible Cushion Foundation

    257 Warm
    Shade match 97
    $19.99Ulta BeautyUlta Beauty(product price)$28.01 less (58%)

    Matches: Near-identical swatch colourSame warm undertoneClaims a skin-like finish

    Differences: Matte rather than radiant finishBuildable rather than light coverageNo SPF

    Score details
    Shade match
    97
    Finish & visual result
    51
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Matte rather than radiant finish · Buildable rather than light coverage · No SPF

    High confidence· Digital match

    View match
  16. #18 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F9W
    Shade match 95
    $14Ulta BeautyUlta Beauty(product price)$34 less (71%)

    Matches: Very close colourSame warm undertoneBoth claim a blurring effect

    Differences: Matte rather than radiant finishBuildable rather than light coverageNo SPF

    Score details
    Shade match
    95
    Finish & visual result
    54
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than radiant finish · Buildable rather than light coverage · No SPF

    Retailer shade note: medium or tan skin tones with a yellow undertone

    Medium confidence· Digital match

    View match
  17. #19 · Ulta Beauty Collection

    Complexion Crush Foundation

    Medium Warm
    Shade match 96
    $16Ulta BeautyUlta Beauty(product price)$32 less (67%)

    Matches: Very close colourSame warm undertoneClaims a skin-like finish

    Differences: Matte rather than radiant finishMedium rather than light coverageNo SPF

    Score details
    Shade match
    96
    Finish & visual result
    51
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Matte rather than radiant finish · Medium rather than light coverage · No SPF

    Medium confidence· Digital match

    View match
  18. Shade match 88
    $54SephoraSephoraCosts $6 more

    Matches: Near-identical swatch colourBoth claim a blurring effectClaims 12-hour wear

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    88
    Finish & visual result
    66
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Medium rather than light coverage · No SPF

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  19. #21 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Golden Milk 307N
    Shade match 87
    $37SephoraSephora$11 less (23%)

    Matches: Very close colourBoth claim a blurring effectClaims long-wearing

    Differences: Olive rather than warm undertoneNatural rather than radiant finishBuildable rather than light coverage

    Score details
    Shade match
    87
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Olive rather than warm undertone · Natural rather than radiant finish · Buildable rather than light coverage · Not marketed for sensitive skin · No SPF

    Retailer shade note: Medium skin with neutral-olive undertones

    Medium confidence· Digital match

    View match
  20. Shade match 78
    $49Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Near-identical swatch colourSame radiant finishSame light coverage

    Differences: Slightly cooler undertoneNo blurring effect claimedContains listed fragrance

    Score details
    Shade match
    78
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly cooler undertone · No blurring effect claimed · Contains listed fragrance

    Retailer shade note: medium cool beige

    Medium confidence· Digital match

    View match
  21. Shade match 99
    $40SephoraSephora$8 less (17%)

    Matches: Near-identical swatch colourSame warm undertoneBoth claim a blurring effect

    Differences: Matte rather than radiant finishMedium rather than light coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    99
    Finish & visual result
    54
    Wear & performance
    40
    Skin suitability
    28

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Matte rather than radiant finish · Medium rather than light coverage · Not marketed for dry/sensitive skin · Contains drying alcohol · No SPF

    Retailer shade note: medium warm

    Medium confidence· Digital match

    View match
  22. #24 · Ogee

    Complexion Perfecting Serum Foundation

    Juniper 3.25W
    Shade match 99
    $49Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Near-identical swatch colourSame warm undertoneClaims a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than light coverageNo blurring effect claimed

    Score details
    Shade match
    99
    Finish & visual result
    52
    Wear & performance
    40
    Skin suitability
    33

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · No blurring effect claimed · Not marketed for normal/dry skin · No SPF

    Retailer shade note: medium light tan, bright-golden undertones

    Medium confidence· Digital match

    View match
  23. #25 · Monika Blunder Beauty

    Blunder Cover Foundation/Concealer

    Shade: 4 - Vier
    Shade match 93
    $52Ulta BeautyUlta BeautyCosts $4 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same radiant finish

    Differences: Full rather than light coverageNo blurring effect claimedNo SPF

    Score details
    Shade match
    93
    Finish & visual result
    61
    Wear & performance
    40
    Skin suitability
    50

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Full rather than light coverage · No blurring effect claimed · No SPF

    Retailer shade note: Medium, Neutral Peachy Undertones

    Medium confidence· Digital match

    View match
  24. Shade match 90
    $40SephoraSephora$8 less (17%)

    Matches: Near-identical swatch colourSame light coverageClaims a skin-like finish

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishNo blurring effect claimed

    Score details
    Shade match
    90
    Finish & visual result
    64
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · No blurring effect claimed · Not marketed for dry skin · No SPF

    Retailer shade note: medium with neutral tones

    Medium confidence· Digital match

    View match
  25. #27 · SIIA Cosmetics

    Flawless Glow Cushion Foundation

    L08 Sand
    Shade match 89
    $25Ulta BeautyUlta Beauty(product price)$23 less (48%)

    Matches: Near-identical swatch colourClaims a lightweight feel

    Differences: Luminous rather than radiant finishNo blurring effect claimedNo SPF

    Score details
    Shade match
    89
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    50

    Looks identical · Luminous finish

    Ingredients (not scored): no ingredient list for one product

    Differences: Luminous rather than radiant finish · No blurring effect claimed · No SPF

    Medium confidence· Digital match

    View match
  26. Shade match 88
    $49SephoraSephoraCosts $1 more

    Matches: Near-identical swatch colourBoth claim a blurring effectClaims long-wearing

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    88
    Finish & visual result
    66
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Medium rather than light coverage · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol · No SPF

    Retailer shade note: for medium skin with neutral undertones

    Medium confidence· Digital match

    View match
  27. #29 · L'Oréal Paris

    Age Perfect Radiant Serum Foundation

    Golden Honey
    Shade match 95
    $14.97WalmartWalmart$33.03 less (69%)

    Matches: Very close colourSame warm undertoneClaims not settling into lines

    Differences: Natural rather than radiant finishMedium rather than light coverageNo blurring effect claimed

    Score details
    Shade match
    95
    Finish & visual result
    55
    Wear & performance
    40
    Skin suitability
    33

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · No blurring effect claimed · Not marketed for normal/dry skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  28. #30 · Palladio Beauty

    Powder Finish Liquid Foundation

    Caramel
    Shade match 97
    $14.99Ulta BeautyUlta Beauty$33.01 less (69%)

    Matches: Near-identical swatch colourSame warm undertone

    Differences: No blurring effect claimedNo SPF

    Score details
    Shade match
    97
    Finish & visual result
    40
    Wear & performance
    50
    Skin suitability
    50

    Looks identical

    Ingredients (not scored): no ingredient list for one product

    Differences: No blurring effect claimed · No SPF

    Medium confidence· Digital match

    View match
  29. #31 · Maybelline

    Super Stay Lumi-Matte Foundation

    332
    Shade match 99
    $15.99Ulta BeautyUlta Beauty(product price)$32.01 less (67%)

    Matches: Near-identical swatch colourSame warm undertoneClaims 30-hour wear

    Differences: Matte rather than radiant finishFull rather than light coverageNo blurring effect claimed

    Score details
    Shade match
    99
    Finish & visual result
    28
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than light coverage · No blurring effect claimed · Contains drying alcohol · No SPF

    Retailer shade note: warm undertones

    Medium confidence· Digital match

    View match
  30. #32 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NC44
    Shade match 99
    $39SephoraSephora$9 less (19%)

    Matches: Near-identical swatch colourSame warm undertoneBoth claim a blurring effect

    Differences: Matte rather than radiant finishFull rather than light coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    99
    Finish & visual result
    32
    Wear & performance
    40
    Skin suitability
    28

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than light coverage · Not marketed for dry/sensitive skin · No SPF

    Retailer shade note: tanned caramel with golden undertone for medium to dark skin

    High confidence· Digital match

    View match

Showing 12 of 30 matches

Looking for a concealer in your shade?

The closest shade to ILIA Super Serum Skin Tint SPF 40 Baikal ST9.5 (Medium light · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    2Y36

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 2Y36

    • Looks identical
    • Medium light · Warm · golden undertone

    $35

  2. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    8.5 Medium-Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 8.5 Medium-Tan

    • Looks identical
    • Light medium · Warm undertone

    $36

  3. NARS Soft Matte Complete Concealer

    Sucre D'orge

    NARS Soft Matte Complete Concealer, shade Sucre D'orge

    • Very close colour
    • Light medium · Warm · peach undertone

    $36

  4. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Medium Tan 3.5W

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Medium Tan 3.5W

    • Very close colour
    • Medium light · Warm · golden undertone

    $31

  5. e.l.f. Cosmetics 16HR Camo Concealer

    Medium Neutral

    e.l.f. Cosmetics 16HR Camo Concealer, shade Medium Neutral

    • Very close colour
    • Medium light · Warm undertone

    $8

  6. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    23.5 Medium Amber

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 23.5 Medium Amber

    • Very close colour
    • Medium light · Warm undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Maybelline Super Stay 24H Skin Tint + Vitamin C in 312, against ILIA Super Serum Skin Tint SPF 40 in Baikal ST9.5. Every attribute compared, with its share of the score.

ComparedYour shadeBaikal ST9.5Closest shade match312Score
Shade match55% of overall99
Colour99#dfa571#dfa673Looks identicalColour difference 0.4 (0 is identical)
Depth99Medium lightMedium lightSameDepth difference: 0.4
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarmClosecandidate undertone inferred
Finish & visual result25% of overall61
Finish100RadiantRadiantSameSame radiant finish
Coverage40LightFullDifferentFull coverage rather than light (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall84
Skin type84Normal, dry, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​sensitive skin
Overall match 80/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Super Stay 24H Skin Tint + Vitamin C in 312.

Same or better

  • $30.01 less
  • Near-identical swatch colour
  • Same warm undertone
  • Same radiant finish
  • Claims a skin-like finish
  • Claims 24-hour wear
  • Claims a lightweight feel

Different

  • Full rather than light coverage
  • No blurring effect claimed
  • Contains alcohol denat.
  • No SPF

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseOil-based, no siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFSPF 40Not listed
OverlapOil-based vs water-based; silicone none vs high

Why the closest overall alternative works

L'Oréal Paris True Match Nude Hyaluronic Tinted Serum in 4.5-5.5 Rich Medium, against ILIA Super Serum Skin Tint SPF 40 in Baikal ST9.5. Every attribute compared, with its share of the score.

ComparedYour shadeBaikal ST9.5Closest overall alternative4.5-5.5 Rich MediumScore
Shade match55% of overall98
Colour96#dfa571#dba575Looks identicalColour difference 1.1 (0 is identical)
Depth99Medium lightMedium lightSameDepth difference: 0.5
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarmClosecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared89
Finish100RadiantRadiantSameSame radiant finish
Coverage100LightLightSameSame light coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · none of 5 comparable50
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, dry, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​sensitive skin
Overall match 88/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris True Match Nude Hyaluronic Tinted Serum in 4.5-5.5 Rich Medium.

Same or better

  • $27.01 less
  • Near-identical swatch colour
  • Same warm undertone
  • Same radiant finish
  • Same light coverage

Different

  • No blurring effect claimed
  • Contains alcohol denat.
  • No SPF

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseOil-based, no siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFSPF 40Not listed
OverlapOil-based vs silicone-based; silicone none vs high

Where to buy

Closest shade match

Maybelline Super Stay 24H Skin Tint + Vitamin C 312

Match price
$17.99Ulta BeautyUlta Beauty
$30.01 less (63%)

Your shade $48 at Sephora · product price; shade not separately priced · lowest price $13.98 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative

L'Oréal Paris True Match Nude Hyaluronic Tinted Serum 4.5-5.5 Rich Medium

Match price
$20.99Ulta BeautyUlta Beauty
$27.01 less (56%)

Your shade $48 at Sephora · lowest price $15.82 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.