Super Serum Skin Tint SPF 40 Matira ST11 dupes and alternatives ILIA
4.2 (16,015)·Medium · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Both claim a blurring effect· Claims long-wearing
Differences: Neutral rather than cool undertone· Natural rather than radiant finish· Medium rather than light coverage
Score details
Shade match
90
Finish & visual result
66
Wear & performance
40
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Medium rather than light coverage · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol · No SPF
Retailer shade note: for darker medium skin with neutral undertones
Matches: Near-identical swatch colour· Same cool undertone· Claims 16-hour wear
Differences: Natural rather than radiant finish· Full rather than light coverage· No blurring effect claimed
Score details
Shade match
97
Finish & visual result
47
Wear & performance
40
Skin suitability
60
Looks identical · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than radiant finish · Full rather than light coverage · No blurring effect claimed · Not marketed for sensitive skin · No SPF
Retailer shade note: M6 - medium to medium-deep with cool undertones
Matches: Near-identical swatch colour· Claims a skin-like finish· Claims long-wearing
Differences: Neutral rather than cool undertone· Natural rather than radiant finish· Medium rather than light coverage
Score details
Shade match
90
Finish & visual result
58
Wear & performance
40
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Medium rather than light coverage · No blurring effect claimed · Not marketed for sensitive skin · Contains drying alcohol · No SPF
Retailer shade note: medium with neutral undertones
Matches: Very close colour· Both claim a blurring effect· Claims long-wearing
Differences: Neutral rather than cool undertone· Natural rather than radiant finish· Medium rather than light coverage
Score details
Shade match
86
Finish & visual result
66
Wear & performance
40
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Medium rather than light coverage · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol · No SPF
Retailer shade note: for medium to tan skin with rosy neutral undertones
$41Ulta Beauty(product price)$7 less (15%)3.9 (7,312)
Matches: Near-identical swatch colour· Similar undertone (neutral vs cool)· Claims 24-hour wear
Differences: Natural rather than radiant finish· Full rather than light coverage· No blurring effect claimed
Score details
Shade match
96
Finish & visual result
40
Wear & performance
40
Skin suitability
60
Looks identical · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than radiant finish · Full rather than light coverage · No blurring effect claimed · Not marketed for sensitive skin · No SPF
$38Ulta Beauty(product price)$10 less (21%)4.4 (657)
Matches: Near-identical swatch colour· Both claim a blurring effect· Claims 12-hour wear
Differences: Neutral rather than cool undertone· Matte rather than radiant finish· Medium rather than light coverage
Score details
Shade match
89
Finish & visual result
54
Wear & performance
40
Skin suitability
56
Looks identical · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than radiant finish · Medium rather than light coverage · Not marketed for sensitive skin · No SPF
Retailer shade note: medium tan with neutral undertones
$18.99Ulta Beauty(product price)$29.01 less (60%)4.4 (40,035)
Matches: Very close colour· Claims 32-hour wear· Claims transfer resistance
Differences: Natural rather than radiant finish· Full rather than light coverage· No blurring effect claimed
Score details
Shade match
88
Finish & visual result
47
Wear & performance
40
Skin suitability
84
Very close colour · Natural · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Natural rather than radiant finish · Full rather than light coverage · No blurring effect claimed · Contains listed fragrance · Contains drying alcohol
Matches: Very close colour· Claims long-wearing· Claims colour stability
Differences: Neutral rather than cool undertone· Natural rather than radiant finish· Medium rather than light coverage
Score details
Shade match
87
Finish & visual result
55
Wear & performance
40
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Medium rather than light coverage · No blurring effect claimed · Not marketed for sensitive skin · No SPF
Retailer shade note: medium with neutral undertone
Matches: Near-identical swatch colour· Same cool undertone· Claims long-wearing
Differences: Matte rather than radiant finish· Medium rather than light coverage· No blurring effect claimed
Score details
Shade match
97
Finish & visual result
35
Wear & performance
40
Skin suitability
28
Looks identical · Matte · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Matte rather than radiant finish · Medium rather than light coverage · No blurring effect claimed · Not marketed for dry/sensitive skin · Contains listed fragrance
Retailer shade note: medium to dark, cool undertones
Matches: Near-identical swatch colour· Claims 16-hour wear· Claims transfer resistance
Differences: Neutral rather than cool undertone· Natural rather than radiant finish· Full rather than light coverage
Score details
Shade match
88
Finish & visual result
47
Wear & performance
40
Skin suitability
60
Looks identical · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Full rather than light coverage · No blurring effect claimed · Not marketed for sensitive skin · No SPF
Retailer shade note: MD2.6 - medium-deep with neutral undertones
Matches: Near-identical swatch colour· Both claim a blurring effect· Claims 24-hour wear
Differences: Slightly warmer undertone· Natural rather than radiant finish· Medium rather than light coverage
Score details
Shade match
79
Finish & visual result
73
Wear & performance
40
Skin suitability
28
Looks identical · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than light coverage · Not marketed for dry/sensitive skin · No SPF
Matches: Very close colour· Claims 16-hour wear· Claims transfer resistance
Differences: Neutral rather than cool undertone· Natural rather than radiant finish· Full rather than light coverage
Score details
Shade match
88
Finish & visual result
47
Wear & performance
40
Skin suitability
60
Very close colour · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Full rather than light coverage · No blurring effect claimed · Not marketed for sensitive skin · No SPF
Retailer shade note: MD3 - medium-deep with neutral undertones, and a golden tone
The closest shade to ILIA Super Serum Skin Tint SPF 40 Matira ST11 (Medium · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Lancôme Teint Idole Ultra Wear Natural Matte Foundation in 420W, against ILIA Super Serum Skin Tint SPF 40 in Matira ST11. Every attribute compared, with its share of the score.
ComparedYour shadeMatira ST11Closest shade match420WHow they compareScore
Shade match55% of overall99
Colour60%99#cd9466#ce9465Looks identicalColour difference 0.3 (0 is identical)
Depth15%100MediumMediumSameDepth difference: 0.1
Retailer descriptionMediumMedium tanSome differenceRetailer descriptions one depth band apart
Finish35%12RadiantMatteDifferentMatte finish rather than radiant
Coverage30%40LightFullDifferentFull coverage rather than light (buildable: one step of tolerance)
Skin-like finish20%40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared40
Longevity30%40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance20%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling20%40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type100%60Normal, dry, sensitiveNormal, oily, sensitiveBoth marketed for normal/sensitive skin
Overall match 74/100Shade match 99/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Charlotte Tilbury Unreal Skin Sheer Glow Tint Hydrating Foundation Stick in 7.5 Medium, against ILIA Super Serum Skin Tint SPF 40 in Matira ST11. Every attribute compared, with its share of the score.
ComparedYour shadeMatira ST11Closest overall alternative7.5 MediumHow they compareScore
Shade match55% of overall89
Colour60%97#cd9466#cc9266Looks identicalColour difference 0.9 (0 is identical)
Depth15%99MediumMediumSameDepth difference: 0.9
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Skin-like finish20%40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity30%40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type100%60Normal, dry, sensitiveNormal, dry, combinationBoth marketed for normal/dry skin
Overall match 80/100Shade match 89/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora$24 less (50%)
