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Super Serum Skin Tint SPF 40 Kamari ST13 dupes and alternatives ILIA

Medium tan · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Juvia's Place I am Magic Natural Radiance Foundation 505 Caracas

The equivalent shade: scored on colour, depth and undertone only.

The match
Juvia's Place
505 Caracas
Depth and undertone: Medium tan · Neutral · neutral golden
Finish and coverage: Radiant · Medium coverage
Shade match
98out of 100
Colour
97
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$24Ulta BeautyUlta Beauty
$24 less (50%)

Your shade $48 at Sephora · product price; shade not separately priced

Closest overall alternative: L'Oréal Paris True Match Hyaluron Tinted Balm Foundation Medium Tan

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
L'Oréal Paris
Medium Tan
Depth and undertone: Medium tan · Neutral · neutral golden
Finish and coverage: Radiant · Light coverage
Overall match
84out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
89
Wear (Wear & performance)
40
Skin (Skin suitability)
84
Match price
$17.99Ulta BeautyUlta Beauty
$30.01 less (63%)

Your shade $48 at Sephora · lowest price $14.97 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Pat McGrath Labs

    Skin Fetish: Sublime Perfection Foundation

    Medium 20
    Shade match 95
    $69SephoraSephoraCosts $21 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same radiant finish

    Differences: Medium rather than light coverageNot marketed for sensitive skinContains drying alcohol

    Score details
    Shade match
    95
    Finish & visual result
    85
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Medium rather than light coverage · Not marketed for sensitive skin · Contains drying alcohol · No SPF

    Retailer shade note: medium with golden red undertones

    Medium confidence· Digital match

    View match
  2. Shade match 93
    $48SephoraSephoraSame price

    Matches: Near-identical swatch colourSame neutral undertoneSame radiant finish

    Differences: Not marketed for sensitive skinNo SPF

    Score details
    Shade match
    93
    Finish & visual result
    88
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Not marketed for sensitive skin · No SPF

    Retailer shade note: medium-tan with neutral undertones

    Medium confidence· Digital match

    View match
  3. #5 · Juvia's Place

    I am Magic Natural Radiance Foundation

    540 Giza
    Shade match 97
    $24Ulta BeautyUlta Beauty(product price)$24 less (50%)

    Matches: Near-identical swatch colourSame neutral undertoneSame radiant finish

    Differences: Medium rather than light coverageNo blurring effect claimedContains listed fragrance

    Score details
    Shade match
    97
    Finish & visual result
    74
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Medium rather than light coverage · No blurring effect claimed · Contains listed fragrance · No SPF

    Medium confidence· Digital match

    View match
  4. #6 · Revolution Beauty

    Superdewy Cushion Foundation

    Tan Warm
    Shade match 94
    $14Ulta BeautyUlta Beauty(product price)$34 less (71%)

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same radiant finish

    Differences: No blurring effect claimedNo SPF

    Score details
    Shade match
    94
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: No blurring effect claimed · No SPF

    Medium confidence· Digital match

    View match
  5. Shade match 93
    $15.99Ulta BeautyUlta Beauty(product price)$32.01 less (67%)

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same radiant finish

    Differences: Buildable rather than light coverageNo blurring effect claimedNo SPF

    Score details
    Shade match
    93
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Radiant · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Buildable rather than light coverage · No blurring effect claimed · No SPF

    Retailer shade note: medium-deep with warm undertones

    Medium confidence· Digital match

    View match
  6. #8 · Tarte

    Timeless Hydrating Foundation

    47S Tan-Deep Sand
    Shade match 96
    $42Ulta BeautyUlta Beauty(product price)$6 less (13%)

    Matches: Very close colourSame neutral undertoneBoth claim a blurring effect

    Differences: Natural rather than radiant finishBuildable rather than light coverageNo SPF

    Score details
    Shade match
    96
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than light coverage · No SPF

    Medium confidence· Digital match

    View match
  7. Shade match 91
    $36SephoraSephora$12 less (25%)

    Matches: Very close colourSimilar undertone (warm vs neutral)Same radiant finish

    Differences: No blurring effect claimedNot marketed for sensitive skinContains listed fragrance

    Score details
    Shade match
    91
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: No blurring effect claimed · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol · No SPF

    Retailer shade note: for tan skin with warm undertones

    Medium confidence· Digital match

    View match
  8. Shade match 93
    $55SephoraSephoraCosts $7 more

    Matches: Near-identical swatch colourSame neutral undertoneSame radiant finish

    Differences: Medium rather than light coverageNo blurring effect claimedNot marketed for sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Medium rather than light coverage · No blurring effect claimed · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: medium skin with neutral undertones

    Medium confidence· Digital match

    View match
  9. Shade match 92
    $55SephoraSephoraCosts $7 more

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Medium rather than light coverageNo blurring effect claimedNot marketed for sensitive skin

    Score details
    Shade match
    92
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Medium rather than light coverage · No blurring effect claimed · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: medium skin with neutral undertones

    Medium confidence· Digital match

    View match
  10. #12 · Make Up For Ever

    HD Skin Hydra Glow Hydrating Foundation

    3Y50 - Warm Maple
    Shade match 86
    $49SephoraSephoraCosts $1 more

    Matches: Very close colourSame radiant finishBoth claim a blurring effect

    Differences: Olive rather than neutral undertoneMedium rather than light coverageNot marketed for sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Olive rather than neutral undertone · Medium rather than light coverage · Not marketed for sensitive skin · Contains listed fragrance · No SPF

    Retailer shade note: for tan skin with olive undertones

    Medium confidence· Digital match

    View match
  11. #13 · NARS

    Light Reflecting Foundation

    Lagos
    Shade match 95
    $55Ulta BeautyUlta Beauty(product price)Costs $7 more

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim a blurring effect

    Differences: Natural rather than radiant finishMedium rather than light coverageNot marketed for sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Not marketed for sensitive skin · No SPF

    Retailer shade note: MD3.5 - medium-deep to deep with neutral undertones

    Medium confidence· Digital match

    View match
  12. #14 · Danessa Myricks Beauty

    Yummy Skin Soothing Serum Skin Tint Foundation

    9
    Shade match 82
    $39SephoraSephora$9 less (19%)

    Matches: Very close colourSame radiant finishSame light coverage

    Differences: Slightly cooler undertoneNot marketed for sensitive skinNo SPF

    Score details
    Shade match
    82
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly cooler undertone · Not marketed for sensitive skin · No SPF

    Retailer shade note: TAN WITH COOL UNDERTONES

    Medium confidence· Digital match

    View match
  13. Shade match 93
    $58SephoraSephoraCosts $10 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same radiant finish

    Differences: Medium rather than light coverageNot marketed for sensitive skinNo SPF

    Score details
    Shade match
    93
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Medium rather than light coverage · Not marketed for sensitive skin · No SPF

    Retailer shade note: tan with golden peach undertones

    Medium confidence· Digital match

    View match
  14. Shade match 96
    $12.98WalmartWalmart$35.02 less (73%)

    Matches: Very close colourSame neutral undertoneBoth claim a blurring effect

    Differences: Natural rather than radiant finishMedium rather than light coverageNot marketed for normal/dry skin

    Score details
    Shade match
    96
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    33

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Not marketed for normal/dry skin

    Medium confidence· Digital match

    View match
  15. Shade match 93
    $60SephoraSephoraCosts $12 more

    Matches: Near-identical swatch colourSame neutral undertoneSame radiant finish

    Differences: Medium rather than light coverageNo blurring effect claimedNot marketed for sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    74
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Medium rather than light coverage · No blurring effect claimed · Not marketed for sensitive skin

    Retailer shade note: medium deep, neutral

    Medium confidence· Digital match

    View match
  16. #18 · Well People

    Supernatural Complexion Stick

    30 Medium Tan Warm
    Shade match 92
    $18.20$26Ulta BeautyUlta Beauty$29.80 less (62%)

    Matches: Very close colourSimilar undertone (warm vs neutral)Same light coverage

    Differences: Natural rather than radiant finishNo blurring effect claimedNo SPF

    Score details
    Shade match
    92
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than radiant finish · No blurring effect claimed · No SPF

    Medium confidence· Digital match

    View match
  17. #19 · Polite Society

    More Than a Pretty Face Skin-Caring Foundation

    Very Tan Warm
    Shade match 92
    $42Ulta BeautyUlta Beauty(product price)$6 less (13%)

    Matches: Very close colourSimilar undertone (warm vs neutral)Same radiant finish

    Differences: Full rather than light coverageNo blurring effect claimedNo SPF

    Score details
    Shade match
    92
    Finish & visual result
    66
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Full rather than light coverage · No blurring effect claimed · No SPF

    Retailer shade note: very tan with golden undertone for dark tan skin

    Medium confidence· Digital match

    View match
  18. Shade match 91
    $60SephoraSephoraCosts $12 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same radiant finish

    Differences: Medium rather than light coverageNo blurring effect claimedNot marketed for sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    74
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Medium rather than light coverage · No blurring effect claimed · Not marketed for sensitive skin

    Retailer shade note: medium deep, warm peach

    Medium confidence· Digital match

    View match
  19. Shade match 92
    $40SephoraSephora$8 less (17%)

    Matches: Very close colourSimilar undertone (warm vs neutral)Same light coverage

    Differences: Natural rather than radiant finishNo SPF

    Score details
    Shade match
    92
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than radiant finish · No SPF

    Retailer shade note: medium with warm undertones

    Medium confidence· Digital match

    View match
  20. #22 · Charlotte Tilbury

    Beautiful Skin Medium Coverage Foundation

    11 Neutral
    Shade match 90
    $52SephoraSephoraCosts $4 more

    Matches: Very close colourSame neutral undertoneBoth claim a blurring effect

    Differences: Natural rather than radiant finishMedium rather than light coverageNot marketed for sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Not marketed for sensitive skin · No SPF

    Retailer shade note: tan with neutral undertones

    Medium confidence· Digital match

    View match
  21. Shade match 89
    $60SephoraSephoraCosts $12 more

    Matches: Near-identical swatch colourSame radiant finishClaims 12-hour wear

    Differences: Olive rather than neutral undertoneMedium rather than light coverageNo blurring effect claimed

    Score details
    Shade match
    89
    Finish & visual result
    74
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Olive rather than neutral undertone · Medium rather than light coverage · No blurring effect claimed · Not marketed for sensitive skin

    Retailer shade note: medium deep, warm olive

    Medium confidence· Digital match

    View match
  22. Shade match 93
    $49Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same light coverage

    Differences: Natural rather than radiant finishNo blurring effect claimedNot marketed for normal/sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    28

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than radiant finish · No blurring effect claimed · Not marketed for normal/sensitive skin

    Medium confidence· Digital match

    View match
  23. Shade match 89
    $40SephoraSephora$8 less (17%)

    Matches: Near-identical swatch colourSame light coverageClaims a skin-like finish

    Differences: Olive rather than neutral undertoneNatural rather than radiant finishNo SPF

    Score details
    Shade match
    89
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    50

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Olive rather than neutral undertone · Natural rather than radiant finish · No SPF

    Retailer shade note: medium with warm olive undertones

    Medium confidence· Digital match

    View match
  24. #26 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F12.5C
    Shade match 94
    $14Ulta BeautyUlta Beauty(product price)$34 less (71%)

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Both claim a blurring effect

    Differences: Matte rather than radiant finishBuildable rather than light coverageNo SPF

    Score details
    Shade match
    94
    Finish & visual result
    54
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than radiant finish · Buildable rather than light coverage · No SPF

    Retailer shade note: medium or tan skin tones with a yellow undertone

    Medium confidence· Digital match

    View match
  25. #27 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Tan 190 G
    Shade match 94
    $49SephoraSephoraCosts $1 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Claims a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than light coverageNo blurring effect claimed

    Score details
    Shade match
    94
    Finish & visual result
    58
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · No blurring effect claimed · Not marketed for sensitive skin · Contains drying alcohol · No SPF

    Retailer shade note: tan with golden undertones

    Medium confidence· Digital match

    View match
  26. Shade match 92
    $53Ulta BeautyUlta Beauty(product price)Costs $5 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Claims 24-hour wear

    Differences: Natural rather than radiant finishMedium rather than light coverageNo blurring effect claimed

    Score details
    Shade match
    92
    Finish & visual result
    62
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · No blurring effect claimed · Not marketed for dry skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: medium - deep with warm golden undertones

    Medium confidence· Digital match

    View match
  27. #29 · Makeup By Mario

    SurrealSkin Natural Finish Foundation

    18.5 N
    Shade match 92
    $48SephoraSephoraSame price

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than light coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    92
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    28

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Not marketed for dry/sensitive skin · Contains drying alcohol · No SPF

    Retailer shade note: medium dark with neutral undertone

    Medium confidence· Digital match

    View match
  28. #30 · about-face

    THE PERFORMER Skin-Focused Foundation

    MD1NEUTRAL
    Shade match 93
    $25Ulta BeautyUlta Beauty(product price)$23 less (48%)

    Matches: Near-identical swatch colourSame neutral undertoneClaims a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than light coverageNo blurring effect claimed

    Score details
    Shade match
    93
    Finish & visual result
    58
    Wear & performance
    40
    Skin suitability
    56

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · No blurring effect claimed · Not marketed for sensitive skin · No SPF

    Retailer shade note: medium deep with neutral undertones

    Medium confidence· Digital match

    View match
  29. Shade match 97
    $49Ulta BeautyUlta BeautyCosts $1 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims 24-hour wear

    Differences: Matte rather than radiant finishFull rather than light coverageNo blurring effect claimed

    Score details
    Shade match
    97
    Finish & visual result
    20
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than light coverage · No blurring effect claimed · Not marketed for sensitive skin

    Retailer shade note: medium, warm-neutral undertones

    Medium confidence· Digital match

    View match
  30. Shade match 97
    $49Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims 24-hour wear

    Differences: Matte rather than radiant finishFull rather than light coverageNo blurring effect claimed

    Score details
    Shade match
    97
    Finish & visual result
    20
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than light coverage · No blurring effect claimed · Not marketed for sensitive skin

    Retailer shade note: medium, warm-neutral undertones

    Medium confidence· Digital match

    View match
  31. Shade match 97
    $49Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Very close colourSame neutral undertoneClaims 24-hour wear

    Differences: Matte rather than radiant finishFull rather than light coverageNo blurring effect claimed

    Score details
    Shade match
    97
    Finish & visual result
    20
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than light coverage · No blurring effect claimed · Not marketed for sensitive skin

    Retailer shade note: medium, warm-neutral undertones

    Medium confidence· Digital match

    View match

Showing 12 of 31 matches

Looking for a concealer in your shade?

The closest shade to ILIA Super Serum Skin Tint SPF 40 Kamari ST13 (Medium tan · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Milk Makeup Future Fluid Longwear Hydrating Concealer

    18W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 18W

    • Looks identical
    • Medium tan · Warm undertone

    $30

  2. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    144

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 144

    • Very close colour
    • Medium · Neutral · neutral golden undertone

    $12.99

  3. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    4N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 4N1

    • Looks identical
    • Medium tan · Neutral undertone

    $34

  4. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Caramel Corn 5.1 Neutral

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Caramel Corn 5.1 Neutral

    • Looks identical
    • Medium tan · Neutral undertone

    $31

  5. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Valley 8.25

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Valley 8.25

    • Very close colour
    • Medium tan · Warm · golden undertone

    $39

  6. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Tan 4N

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Tan 4N

    • Very close colour
    • Medium · Neutral undertone

    $31

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Juvia's Place I am Magic Natural Radiance Foundation in 505 Caracas, against ILIA Super Serum Skin Tint SPF 40 in Kamari ST13. Every attribute compared, with its share of the score.

ComparedYour shadeKamari ST13Closest shade match505 CaracasScore
Shade match55% of overall98
Colour97#cb8652#c98855Looks identicalColour difference 0.9 (0 is identical)
Depth99Medium tanMedium tanSameDepth difference: 0.4
Retailer descriptionMedium tanNot statedNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared74
Finish100RadiantRadiantSameSame radiant finish
Coverage60LightMediumSome differenceMedium coverage rather than light
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 1 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, dry, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​sensitive skin
Overall match 83/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Juvia's Place I am Magic Natural Radiance Foundation in 505 Caracas.

Same or better

  • $24 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Same radiant finish
  • Claims long-wearing

Different

  • Medium rather than light coverage
  • No blurring effect claimed
  • Fragrance is listed in the formula
  • No SPF

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseOil-based, no siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFSPF 40Not listed
OverlapOil-based vs water-based; silicone none vs high

Why the closest overall alternative works

L'Oréal Paris True Match Hyaluron Tinted Balm Foundation in Medium Tan, against ILIA Super Serum Skin Tint SPF 40 in Kamari ST13. Every attribute compared, with its share of the score.

ComparedYour shadeKamari ST13Closest overall alternativeMedium TanScore
Shade match55% of overall94
Colour91#cb8652#c3834dVery close colourColour difference 2.1 (0 is identical)
Depth96Medium tanMedium tanSameDepth difference: 2.4
Retailer descriptionMedium tanMedium tanBoth described as medium tanThe retailers describe the same depth
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared89
Finish100RadiantRadiantSameSame radiant finish
Coverage100LightLightSameSame light coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall84
Skin type84Normal, dry, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​sensitive skin
Overall match 84/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris True Match Hyaluron Tinted Balm Foundation in Medium Tan.

Same or better

  • $30.01 less
  • Very close colour
  • Same neutral undertone
  • Same radiant finish
  • Same light coverage
  • Claims not settling into lines
  • Claims a lightweight feel

Different

  • No blurring effect claimed
  • Fragrance is listed in the formula
  • No SPF

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseOil-based, no siliconeOil-based, no silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFSPF 40Not listed
OverlapBoth oil-based; silicone none vs none

Where to buy

Closest shade match

Juvia's Place I am Magic Natural Radiance Foundation 505 Caracas

Match price
$24Ulta BeautyUlta Beauty
$24 less (50%)

Your shade $48 at Sephora · product price; shade not separately priced

Closest overall alternative

L'Oréal Paris True Match Hyaluron Tinted Balm Foundation Medium Tan

Match price
$17.99Ulta BeautyUlta Beauty
$30.01 less (63%)

Your shade $48 at Sephora · lowest price $14.97 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.