Super Serum Skin Tint SPF 40 Paloma ST9 dupes and alternatives ILIA
4.2 (16,015)·Medium light · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same neutral undertone· Both claim a blurring effect
Differences: Natural rather than radiant finish· Medium rather than light coverage· Not marketed for sensitive skin
Score details
Shade match
96
Finish & visual result
66
Wear & performance
40
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol · No SPF
Retailer shade note: for medium skin with neutral undertones
Matches: Near-identical swatch colour· Both claim a blurring effect· Claims long-wearing
Differences: Slightly warmer undertone· Natural rather than radiant finish· Medium rather than light coverage
Score details
Shade match
89
Finish & visual result
73
Wear & performance
40
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than light coverage · Not marketed for sensitive skin · No SPF
Retailer shade note: M2.5 - medium with warm undertones, and a peach tone
Matches: Near-identical swatch colour· Both claim a blurring effect· Claims 24-hour wear
Differences: Slightly warmer undertone· Natural rather than radiant finish· Buildable rather than light coverage
Score details
Shade match
88
Finish & visual result
73
Wear & performance
40
Skin suitability
60
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Buildable rather than light coverage · Not marketed for sensitive skin · Contains listed fragrance · No SPF
Retailer shade note: medium skin with golden undertones
Matches: Very close colour· Both claim a blurring effect· Claims long-wearing
Differences: Slightly warmer undertone· Natural rather than radiant finish· Medium rather than light coverage
Score details
Shade match
87
Finish & visual result
73
Wear & performance
40
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than light coverage · Not marketed for sensitive skin · No SPF
Retailer shade note: M5 - Medium to medium-deep with warm undertones, and a golden tone
Matches: Near-identical swatch colour· Both claim a blurring effect· Claims 24-hour wear
Differences: Slightly warmer undertone· Natural rather than radiant finish· Medium rather than light coverage
Score details
Shade match
89
Finish & visual result
66
Wear & performance
40
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than light coverage · Not marketed for sensitive skin · No SPF
Retailer shade note: medium skin with warm/golden undertones
Matches: Near-identical swatch colour· Same neutral undertone· Both claim a blurring effect
Differences: Matte rather than radiant finish· Buildable rather than light coverage· Not marketed for normal/sensitive skin
Score details
Shade match
97
Finish & visual result
54
Wear & performance
40
Skin suitability
28
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Matte rather than radiant finish · Buildable rather than light coverage · Not marketed for normal/sensitive skin · Contains listed fragrance · Contains drying alcohol · No SPF
Retailer shade note: medium skin with neutral undertones
Matches: Near-identical swatch colour· Claims 24-hour wear· Claims transfer resistance
Differences: Slightly warmer undertone· Natural rather than radiant finish· Medium rather than light coverage
Score details
Shade match
89
Finish & visual result
62
Wear & performance
40
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than light coverage · No blurring effect claimed · Not marketed for dry skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium with warm yellow undertones
$39.50Ulta Beauty(product price)$8.50 less (18%)4.4 (15,124)
Matches: Near-identical swatch colour· Same neutral undertone· Claims not settling into lines
Differences: Matte rather than radiant finish· Medium rather than light coverage· No blurring effect claimed
Score details
Shade match
98
Finish & visual result
43
Wear & performance
40
Skin suitability
0
Looks identical · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Matte rather than radiant finish · Medium rather than light coverage · No blurring effect claimed · Not marketed for normal/dry/sensitive skin
The closest shade to ILIA Super Serum Skin Tint SPF 40 Paloma ST9 (Medium light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15 in Golden Beige 13, against ILIA Super Serum Skin Tint SPF 40 in Paloma ST9. Every attribute compared, with its share of the score.
ComparedYour shadePaloma ST9Closest shade matchGolden Beige 13How they compareScore
Shade match55% of overall99
Colour60%99#e0a375#e1a477Looks identicalColour difference 0.4 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared43
Finish35%12RadiantMatteDifferentMatte finish rather than radiant
Coverage30%80LightMediumCloseMedium coverage rather than light (buildable: one step of tolerance)
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared40
Longevity30%—not comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall0
Skin type100%0Normal, dry, sensitiveCombination, oilyMarketed for different skin types
Overall match 71/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Laura Geller Baked Balance-n-Glow Illuminating Foundation in Medium, against ILIA Super Serum Skin Tint SPF 40 in Paloma ST9. Every attribute compared, with its share of the score.
ComparedYour shadePaloma ST9Closest overall alternativeMediumHow they compareScore
Shade match55% of overall93
Colour60%95#e0a375#dea47bLooks identicalColour difference 1.3 (0 is identical)
Overall match 87/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
Sephora$12 less (25%)
Walmart
