Rich deep · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
31 matches
31 matches
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $48 at Sephora
Urban Decay Face Bond Self Setting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at Sephora
Ulta Beautyfrom $40 · product priceView at Ulta Beauty
Macy's$40View at Macy'sThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $48 at Sephora
Danessa Myricks Beauty Yummy Skin Soothing Serum Skin Tint Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Sephora$10 less (21%)Matches: Near-identical swatch colourSame neutral undertoneSame radiant finish
Differences: No blurring effect claimedNo SPF
Looks identical · Radiant · Light coverage
Ingredients (not scored): 9% ingredient overlap
Differences: No blurring effect claimed · No SPF
Retailer shade note: very deep, neutral to cool
Medium confidence· Digital match
Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraSephora$12 less (25%)Matches: Very close colourSame neutral undertoneSame radiant finish
Differences: No blurring effect claimedNot marketed for sensitive skinContains listed fragrance
Very close colour · Radiant · Light coverage
Ingredients (not scored): 7% ingredient overlap
Differences: No blurring effect claimed · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol · No SPF
Retailer shade note: for very deep skin with neutral undertones
Medium confidence· Digital match
Make Up For Ever Super Boost Lightweight Moisturizing Skin Tint
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraSephoraCosts $1 moreMatches: Very close colourSame neutral undertoneSame radiant finish
Differences: Medium rather than light coverageNot marketed for sensitive skinContains listed fragrance
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Medium rather than light coverage · Not marketed for sensitive skin · Contains listed fragrance · No SPF
Retailer shade note: for very deep skin with neutral undertones
Medium confidence· Digital match
Make Up For Ever HD Skin Hydra Glow Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraSephora$12 less (25%)Matches: Very close colourSame neutral undertoneSame radiant finish
Differences: Medium rather than light coverageNo blurring effect claimedNot marketed for normal/dry skin
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Medium rather than light coverage · No blurring effect claimed · Not marketed for normal/dry skin · No SPF
Retailer shade note: Rich Neutral
Medium confidence· Digital match
Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beauty(product price)$6 less (13%)Matches: Very close colourSame radiant finishBoth claim a blurring effect
Differences: Slightly cooler undertoneMedium rather than light coverageNo SPF
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly cooler undertone · Medium rather than light coverage · No SPF
Retailer shade note: very deep skin with a balance of warm & cool undertones
Medium confidence· Digital match
Tarte Maracuja Juicy Glow Tint
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyMacy's$42View at Macy'sSephora$10 less (21%)Matches: Same neutral undertoneSame radiant finishSame light coverage
Differences: Slightly deeperNo blurring effect claimedNo SPF
Close colour · Radiant · Light coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly deeper · No blurring effect claimed · No SPF
Retailer shade note: very deep, neutral
Medium confidence· Digital match
Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beauty(product price)$6 less (13%)Matches: Very close colourSame neutral undertoneBoth claim a blurring effect
Differences: Slightly lighterNatural rather than radiant finishBuildable rather than light coverage
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly lighter · Natural rather than radiant finish · Buildable rather than light coverage · No SPF
Medium confidence· Digital match
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephora$15 less (31%)Matches: Same neutral undertoneSame radiant finishSame light coverage
Differences: No blurring effect claimedNot marketed for dry/sensitive skin
Close colour · Radiant · Light coverage
Ingredients (not scored): 8% ingredient overlap
Differences: No blurring effect claimed · Not marketed for dry/sensitive skin
Retailer shade note: deepest with neutral, rich-brown undertones
Medium confidence· Digital match
Estée Lauder Futurist Skin Tint Serum Foundation SPF 20
Every store that sells this shade · prices as last checked
Sephora$33View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55View at Macy'sSephora$16 less (33%)Matches: Very close colourSame neutral undertoneSame light coverage
Differences: Slightly deeperNatural rather than radiant finishNo blurring effect claimed
Very close colour · Natural · Light coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly deeper · Natural rather than radiant finish · No blurring effect claimed
Retailer shade note: rich with neutral undertones
Medium confidence· Digital match
Tower 28 Beauty SunnyDays Skin Tint
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraSephoraCosts $7 moreMatches: Same neutral undertoneBoth claim a blurring effectClaims long-wearing
Differences: Natural rather than radiant finishMedium rather than light coverageNot marketed for sensitive skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage · Not marketed for sensitive skin · No SPF
Retailer shade note: D7 - very deep with neutral undertones
Medium confidence· Digital match
NARS Light Reflecting Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55View at Macy'sUlta Beauty(product price)$33 less (69%)Matches: Same neutral undertoneSame radiant finishSame light coverage
Differences: No blurring effect claimedContains listed fragranceNo SPF
Close colour · Radiant · Light coverage
Ingredients (not scored): 5% ingredient overlap
Differences: No blurring effect claimed · Contains listed fragrance · No SPF
Retailer shade note: Deep skin tone, neutral-warm undertone
Medium confidence· Digital match
Revolution Beauty Skin Silk Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $15 · product priceView at Ulta BeautyUlta Beauty(product price)$6 less (13%)Matches: Very close colourSame radiant finishBoth claim a blurring effect
Differences: Slightly deeperSlightly cooler undertoneMedium rather than light coverage
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly deeper · Slightly cooler undertone · Medium rather than light coverage · No SPF
Retailer shade note: very deep skin with a balance of warm & cool undertones
Medium confidence· Digital match
Tarte Maracuja Juicy Glow Tint
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyMacy's$42View at Macy'sSephora$31.50 less (66%)Matches: Same neutral undertoneSame radiant finishClaims long-wearing
Differences: Medium rather than light coverageNo blurring effect claimedNot marketed for normal skin
Close colour · Radiant · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Medium rather than light coverage · No blurring effect claimed · Not marketed for normal skin · No SPF
Retailer shade note: very deep neutral
Medium confidence· Digital match
Range Beauty True Intentions Skin-Soothing Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$16.50View at SephoraUlta Beauty$33.60 less (70%)Matches: Near-identical swatch colourClaims long-wearingClaims a lightweight feel
Differences: Luminous rather than radiant finishBuildable rather than light coverageNo blurring effect claimed
Looks identical · Luminous · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Luminous rather than radiant finish · Buildable rather than light coverage · No blurring effect claimed · No SPF
Medium confidence· Digital match
SIIA Cosmetics Luminous Longwear Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$14.40View at Ulta BeautyUlta Beauty$43.51 less (91%)Matches: Very close colourSame light coverageBoth claim a blurring effect
Differences: Slightly cooler undertoneNatural rather than radiant finishNo SPF
Very close colour · Natural · Light coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than radiant finish · No SPF
Medium confidence· Digital match
L.A. Girl Sheer Skin Tinted Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$4.49View at Ulta BeautySephoraCosts $12 moreMatches: Same neutral undertoneSame radiant finishClaims 12-hour wear
Differences: Medium rather than light coverageNo blurring effect claimedNot marketed for sensitive skin
Close colour · Radiant · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Medium rather than light coverage · No blurring effect claimed · Not marketed for sensitive skin
Retailer shade note: very deep, neutral
Medium confidence· Digital match
Hourglass Illusion Luminous Glow Foundation SPF 30
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautySephora$10 less (21%)Matches: Same neutral undertoneSame radiant finishSame light coverage
Differences: Slightly deeperNo blurring effect claimedNot marketed for sensitive skin
Close colour · Radiant · Light coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly deeper · No blurring effect claimed · Not marketed for sensitive skin · No SPF
Retailer shade note: rich deep with neutral undertones
Medium confidence· Digital match
MAC Cosmetics Studio Radiance Skin Tint Stick
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautyMacy's$38View at Macy'sSephoraCosts $1 moreMatches: Same radiant finishBoth claim a blurring effectClaims long-wearing
Differences: Slightly lighterSlightly cooler undertoneMedium rather than light coverage
Close colour · Radiant · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly lighter · Slightly cooler undertone · Medium rather than light coverage · Not marketed for dry/sensitive skin · Contains listed fragrance · No SPF
Retailer shade note: deep cool 12
Medium confidence· Digital match
Yves Saint Laurent Skin Affair Soft Glow Cushion Foundation
Every store that sells this shade · prices as last checked
Macy's$49View at Macy'sSephora$49View at SephoraUlta Beauty$31.01 less (65%)Matches: Same radiant finishSame light coverageClaims a skin-like finish
Differences: Slightly deeperSlightly cooler undertoneNo SPF
Close colour · Radiant · Light coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly deeper · Slightly cooler undertone · No SPF
Medium confidence· Digital match
L'Oréal Paris Lumi Le Glow Skin Tint
Every store that sells this shade · prices as last checked
Walmart$13.97View at Walmart
Target$13.99View at TargetUlta Beauty$16.99View at Ulta Beauty
Walgreens$16.99View at Walgreens
CVS$16.99View at CVSUlta Beauty$33.05 less (69%)Matches: Same light coverageBoth claim a blurring effectClaims a lightweight feel
Differences: Slightly cooler undertoneNatural rather than radiant finishNo SPF
Close colour · Natural · Light coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than radiant finish · No SPF
Retailer shade note: deep with cool undertones
Medium confidence· Digital match
BLK/OPL TRUE COLOR Pore Perfecting Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$14.95View at Ulta BeautySephoraCosts $20 moreMatches: Same neutral undertoneClaims a skin-like finish
Differences: Slightly deeperNatural rather than radiant finishMedium rather than light coverage
Close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly deeper · Natural rather than radiant finish · Medium rather than light coverage · No blurring effect claimed · Not marketed for sensitive skin · Contains drying alcohol · No SPF
Retailer shade note: Deep to rich neutral undertone
Medium confidence· Digital match
Westman Atelier Vital Skin Medium Coverage Multi-Use Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$68View at SephoraUlta Beauty(product price)$41.01 less (85%)Matches: Very close colourSame neutral undertone
Differences: Matte rather than radiant finishMedium rather than light coverageNo blurring effect claimed
Very close colour · Matte · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Matte rather than radiant finish · Medium rather than light coverage · No blurring effect claimed · No SPF
Retailer shade note: very deep with neutral undertones
Medium confidence· Digital match
Essence Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6.99 · product priceView at Ulta BeautySephoraCosts $2 moreMatches: Very close colourBoth claim a blurring effectClaims 12-hour wear
Differences: Slightly deeperSlightly warmer undertoneNatural rather than radiant finish
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · Natural rather than radiant finish · Medium rather than light coverage · Not marketed for dry skin · No SPF
Retailer shade note: Extra deep with warm undertones
Medium confidence· Digital match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautySephora$13 less (27%)Matches: Same neutral undertoneClaims a skin-like finishBoth claim a blurring effect
Differences: Natural rather than radiant finishMedium rather than light coverageNot marketed for sensitive skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage · Not marketed for sensitive skin · No SPF
Retailer shade note: ultra-deep neutral
Medium confidence· Digital match
Urban Decay Hydromaniac Hydrating Dewy Foundation
Every store that sells this shade · prices as last checked
Sephora$35View at SephoraMacy's$35View at Macy'sSephora$8 less (17%)Matches: Same neutral undertoneSame light coverageClaims a skin-like finish
Differences: Natural rather than radiant finishNo blurring effect claimedNot marketed for dry skin
Close colour · Natural · Light coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than radiant finish · No blurring effect claimed · Not marketed for dry skin · No SPF
Retailer shade note: deep with neutral tones
Medium confidence· Digital match
Refy Skin Base Hydrating Gel Skin Tint
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraSephora$11 less (23%)Matches: Both claim a blurring effectClaims long-wearingClaims a lightweight feel
Differences: Olive rather than neutral undertoneNatural rather than radiant finishBuildable rather than light coverage
Close colour · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Olive rather than neutral undertone · Natural rather than radiant finish · Buildable rather than light coverage · Not marketed for sensitive skin · No SPF
Retailer shade note: Ultra Rich skin with neutral-olive undertones
Medium confidence· Digital match
Huda Beauty Easy Blur Natural Airbrush Foundation
Every store that sells this shade · prices as last checked
Sephora$37View at SephoraUlta Beauty(product price)$29.51 less (61%)Matches: Claims a skin-like finishBoth claim a blurring effectClaims a lightweight feel
Differences: Slightly warmer undertoneNatural rather than radiant finishBuildable rather than light coverage
Close colour · Natural · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Buildable rather than light coverage · No SPF
Retailer shade note: rich with warm red undertone
Medium confidence· Digital match
Milani Conceal + Perfect Blur Out Skin Tint Stick
Every store that sells this shade · prices as last checked
Walmart$15.12View at WalmartWalgreens$17.99View at WalgreensUlta Beautyfrom $18.49 · product priceView at Ulta BeautyUlta Beauty(product price)$2 less (4%)Matches: Same radiant finishBoth claim a blurring effectClaims 12-hour wear
Differences: Slightly lighterSlightly cooler undertoneFull rather than light coverage
Close colour · Radiant · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly lighter · Slightly cooler undertone · Full rather than light coverage · No SPF
Retailer shade note: dark deep rich brown with red undertone for deep dark skin
Medium confidence· Digital match
MAC Cosmetics Studio Radiance Serum Powered Foundation
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sUlta Beautyfrom $46 · product priceView at Ulta BeautyUlta Beauty(product price)$8 less (17%)Matches: Very close colourSame neutral undertoneClaims a skin-like finish
Differences: Matte rather than radiant finishFull rather than light coverageNo blurring effect claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Matte rather than radiant finish · Full rather than light coverage · No blurring effect claimed · No SPF
Retailer shade note: deep brown with neutral undertones
Medium confidence· Digital match
PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $40 · product priceView at Ulta BeautyShowing 12 of 29 matches
The closest shade to ILIA Super Serum Skin Tint SPF 40 Lovina ST19 (Rich deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
53 Deep Neutral
$32
Dark Coffee
Deep
$12
16.5 Deep
$36
61N espresso neutral
$32
17.75 Deep
$36
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Urban Decay Face Bond Self Setting Waterproof Foundation in 37, against ILIA Super Serum Skin Tint SPF 40 in Lovina ST19. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Urban Decay Face Bond Self Setting Waterproof Foundation in 37.
3 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.
Danessa Myricks Beauty Yummy Skin Soothing Serum Skin Tint Foundation in 15, against ILIA Super Serum Skin Tint SPF 40 in Lovina ST19. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Danessa Myricks Beauty Yummy Skin Soothing Serum Skin Tint Foundation in 15.
4 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.
Urban Decay Face Bond Self Setting Waterproof Foundation 37
SephoraYour shade $48 at Sephora
Danessa Myricks Beauty Yummy Skin Soothing Serum Skin Tint Foundation 15
SephoraYour shade $48 at Sephora
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
