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Super Serum Skin Tint SPF 40 Kokkini ST12 dupes and alternatives ILIA

Medium tan · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Juvia's Place I am Magic Natural Radiance Foundation 540 Giza

The equivalent shade: scored on colour, depth and undertone only.

The match
Juvia's Place
540 Giza
Depth and undertone: Medium tan · Neutral · neutral golden
Finish and coverage: Radiant · Medium coverage
Shade match
100out of 100
Colour
99
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$24Ulta BeautyUlta Beauty
$24 less (50%)

Your shade $48 at Sephora · product price; shade not separately priced

Closest overall alternative: Rude Perfect Base Foundation Stick 17N Medium Tan Neutral

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Rude
17N Medium Tan Neutral
Depth and undertone: Medium tan · Neutral
Finish and coverage: Light coverage
Overall match
84out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
100
Wear (Wear & performance)
40
Skin (Skin suitability)
50
Match price
$8.75Ulta BeautyUlta Beauty
$39.25 less (82%)

Your shade $48 at Sephora · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 95
    $48SephoraSephoraSame price

    Matches: Near-identical swatch colourSame neutral undertoneSame radiant finish

    Differences: Not marketed for sensitive skinNo SPF

    Score details
    Shade match
    95
    Finish & visual result
    88
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Not marketed for sensitive skin · No SPF

    Retailer shade note: medium-tan with neutral undertones

    Medium confidence· Digital match

    View match
  2. #4 · Tarte

    Timeless Hydrating Foundation

    47S Tan-Deep Sand
    Shade match 99
    $42Ulta BeautyUlta Beauty(product price)$6 less (13%)

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim a blurring effect

    Differences: Natural rather than radiant finishBuildable rather than light coverageNo SPF

    Score details
    Shade match
    99
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than light coverage · No SPF

    Medium confidence· Digital match

    View match
  3. #5 · Juvia's Place

    I am Magic Natural Radiance Foundation

    505 Caracas
    Shade match 96
    $24Ulta BeautyUlta Beauty(product price)$24 less (50%)

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Medium rather than light coverageNo blurring effect claimedContains listed fragrance

    Score details
    Shade match
    96
    Finish & visual result
    74
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Medium rather than light coverage · No blurring effect claimed · Contains listed fragrance · No SPF

    Medium confidence· Digital match

    View match
  4. Shade match 95
    $55SephoraSephoraCosts $7 more

    Matches: Near-identical swatch colourSame neutral undertoneSame radiant finish

    Differences: Medium rather than light coverageNo blurring effect claimedNot marketed for sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Medium rather than light coverage · No blurring effect claimed · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: medium skin with neutral undertones

    Medium confidence· Digital match

    View match
  5. Shade match 92
    $56Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same radiant finish

    Differences: Buildable rather than light coverage

    Score details
    Shade match
    92
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Buildable rather than light coverage

    Retailer shade note: medium with warm peach undertones

    Medium confidence· Digital match

    View match
  6. #8 · Revolution Beauty

    Superdewy Cushion Foundation

    Tan Warm
    Shade match 93
    $14Ulta BeautyUlta Beauty(product price)$34 less (71%)

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same radiant finish

    Differences: No blurring effect claimedNo SPF

    Score details
    Shade match
    93
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: No blurring effect claimed · No SPF

    Medium confidence· Digital match

    View match
  7. Shade match 92
    $15.99Ulta BeautyUlta Beauty(product price)$32.01 less (67%)

    Matches: Very close colourSimilar undertone (warm vs neutral)Same radiant finish

    Differences: Buildable rather than light coverageNo blurring effect claimedNo SPF

    Score details
    Shade match
    92
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Buildable rather than light coverage · No blurring effect claimed · No SPF

    Retailer shade note: medium-deep with warm undertones

    Medium confidence· Digital match

    View match
  8. #10 · Pat McGrath Labs

    Skin Fetish: Sublime Perfection Foundation

    Medium 20
    Shade match 92
    $69SephoraSephoraCosts $21 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same radiant finish

    Differences: Medium rather than light coverageNot marketed for sensitive skinContains drying alcohol

    Score details
    Shade match
    92
    Finish & visual result
    85
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Medium rather than light coverage · Not marketed for sensitive skin · Contains drying alcohol · No SPF

    Retailer shade note: medium with golden red undertones

    Medium confidence· Digital match

    View match
  9. Shade match 93
    $55SephoraSephoraCosts $7 more

    Matches: Near-identical swatch colourSame neutral undertoneSame radiant finish

    Differences: Medium rather than light coverageNo blurring effect claimedNot marketed for sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Medium rather than light coverage · No blurring effect claimed · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: medium skin with neutral undertones

    Medium confidence· Digital match

    View match
  10. #12 · Dior

    Forever Skin Glow Foundation

    4.5W Warm
    Shade match 91
    $60SephoraSephoraCosts $12 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same radiant finish

    Differences: Buildable rather than light coverageNo blurring effect claimedContains listed fragrance

    Score details
    Shade match
    91
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Buildable rather than light coverage · No blurring effect claimed · Contains listed fragrance · Contains drying alcohol · No SPF

    Retailer shade note: medium skin with warm undertones

    Medium confidence· Digital match

    View match
  11. #13 · Dior

    Forever Skin Glow Foundation

    4.5N Neutral
    Shade match 91
    $60SephoraSephoraCosts $12 more

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Buildable rather than light coverageNo blurring effect claimedContains listed fragrance

    Score details
    Shade match
    91
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Buildable rather than light coverage · No blurring effect claimed · Contains listed fragrance · Contains drying alcohol · No SPF

    Retailer shade note: medium skin with neutral undertones

    Medium confidence· Digital match

    View match
  12. #14 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NW35
    Shade match 93
    $46Ulta BeautyUlta Beauty(product price)$2 less (4%)

    Matches: Near-identical swatch colourSame neutral undertoneSame radiant finish

    Differences: Full rather than light coverageNo SPF

    Score details
    Shade match
    93
    Finish & visual result
    78
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Full rather than light coverage · No SPF

    Retailer shade note: tawny beige with neutral undertone for medium skin

    Medium confidence· Digital match

    View match
  13. #15 · Clinique

    Daily Calm Makeup Balm Foundation

    Medium
    Shade match 94
    $49Ulta BeautyUlta BeautyCosts $1 more

    Matches: Very close colourSame neutral undertoneBoth claim a blurring effect

    Differences: Natural rather than radiant finishBuildable rather than light coverageNo SPF

    Score details
    Shade match
    94
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than light coverage · No SPF

    Medium confidence· Digital match

    View match
  14. #16 · MAC Cosmetics

    Studio Radiance Skin Tint Stick

    MEDIUM DEEP 1
    Shade match 91
    $38SephoraSephora$10 less (21%)

    Matches: Very close colourSimilar undertone (warm vs neutral)Same radiant finish

    Differences: No blurring effect claimedNot marketed for sensitive skinNo SPF

    Score details
    Shade match
    91
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    67

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: No blurring effect claimed · Not marketed for sensitive skin · No SPF

    Retailer shade note: medium deep with peach undertones

    Medium confidence· Digital match

    View match
  15. Shade match 93
    $60SephoraSephoraCosts $12 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same radiant finish

    Differences: Medium rather than light coverageNo blurring effect claimedNot marketed for sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    74
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Medium rather than light coverage · No blurring effect claimed · Not marketed for sensitive skin

    Retailer shade note: medium deep, warm peach

    Medium confidence· Digital match

    View match
  16. #18 · NARS

    Light Reflecting Foundation

    Seville
    Shade match 93
    $55Ulta BeautyUlta Beauty(product price)Costs $7 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Both claim a blurring effect

    Differences: Natural rather than radiant finishMedium rather than light coverageNot marketed for sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Not marketed for sensitive skin · No SPF

    Retailer shade note: M3.15 - medium-deep to deep with warm undertones

    Medium confidence· Digital match

    View match
  17. #19 · Makeup By Mario

    SurrealSkin Natural Finish Foundation

    18.5 N
    Shade match 94
    $48SephoraSephoraSame price

    Matches: Near-identical swatch colourSame neutral undertoneClaims a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than light coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    28

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Not marketed for dry/sensitive skin · Contains drying alcohol · No SPF

    Retailer shade note: medium dark with neutral undertone

    Medium confidence· Digital match

    View match
  18. Shade match 92
    $49Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same light coverage

    Differences: Natural rather than radiant finishNo blurring effect claimedNot marketed for normal/sensitive skin

    Score details
    Shade match
    92
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    28

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than radiant finish · No blurring effect claimed · Not marketed for normal/sensitive skin

    Medium confidence· Digital match

    View match
  19. #21 · L'Oréal Paris

    True Match Super-Blendable Foundation

    W7 Warm Medium Deep
    Shade match 92
    $13.99Ulta BeautyUlta Beauty$34.01 less (71%)

    Matches: Very close colourSimilar undertone (warm vs neutral)Claims a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than light coverageNo blurring effect claimed

    Score details
    Shade match
    92
    Finish & visual result
    52
    Wear & performance
    50
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · No blurring effect claimed · No SPF

    Medium confidence· Digital match

    View match
  20. Shade match 91
    $40SephoraSephora$8 less (17%)

    Matches: Very close colourSimilar undertone (warm vs neutral)Same light coverage

    Differences: Natural rather than radiant finishNo blurring effect claimedNot marketed for dry skin

    Score details
    Shade match
    91
    Finish & visual result
    64
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than radiant finish · No blurring effect claimed · Not marketed for dry skin · No SPF

    Retailer shade note: medium to tan with warm tones

    Medium confidence· Digital match

    View match
  21. Shade match 90
    $53Ulta BeautyUlta Beauty(product price)Costs $5 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Claims 24-hour wear

    Differences: Natural rather than radiant finishMedium rather than light coverageNo blurring effect claimed

    Score details
    Shade match
    90
    Finish & visual result
    62
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · No blurring effect claimed · Not marketed for dry skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: medium - deep with warm golden undertones

    Medium confidence· Digital match

    View match
  22. #24 · Makeup By Mario

    SurrealSkin Natural Finish Foundation

    18 W
    Shade match 91
    $48SephoraSephoraSame price

    Matches: Very close colourSimilar undertone (warm vs neutral)Claims a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than light coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    28

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Not marketed for dry/sensitive skin · Contains drying alcohol · No SPF

    Retailer shade note: medium with warm undertone

    Medium confidence· Digital match

    View match
  23. Shade match 95
    $40SephoraSephora$8 less (17%)

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim a blurring effect

    Differences: Matte rather than radiant finishMedium rather than light coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    54
    Wear & performance
    40
    Skin suitability
    28

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Matte rather than radiant finish · Medium rather than light coverage · Not marketed for dry/sensitive skin · Contains drying alcohol · No SPF

    Retailer shade note: medium neutral

    Medium confidence· Digital match

    View match
  24. Shade match 90
    $53Ulta BeautyUlta BeautyCosts $5 more

    Matches: Near-identical swatch colourBoth claim a blurring effectClaims long-wearing

    Differences: Matte rather than radiant finishMedium rather than light coverageContains listed fragrance

    Score details
    Shade match
    90
    Finish & visual result
    54
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Matte rather than radiant finish · Medium rather than light coverage · Contains listed fragrance · No SPF

    Medium confidence· Digital match

    View match
  25. #27 · Essence

    Foundation Stick

    201
    Shade match 92
    $6.99Ulta BeautyUlta Beauty(product price)$41.01 less (85%)

    Matches: Very close colourSame neutral undertone

    Differences: Matte rather than radiant finishMedium rather than light coverageNo blurring effect claimed

    Score details
    Shade match
    92
    Finish & visual result
    43
    Wear & performance
    50
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Matte rather than radiant finish · Medium rather than light coverage · No blurring effect claimed · No SPF

    Retailer shade note: medium tan with neutral undertones

    Medium confidence· Digital match

    View match
  26. Shade match 89
    $63Ulta BeautyUlta Beauty(product price)Costs $15 more

    Matches: Near-identical swatch colourClaims long-wearingClaims transfer resistance

    Differences: Luminous rather than radiant finishFull rather than light coverageNo blurring effect claimed

    Score details
    Shade match
    89
    Finish & visual result
    57
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Luminous · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Luminous rather than radiant finish · Full rather than light coverage · No blurring effect claimed

    Medium confidence· Digital match

    View match
  27. Shade match 95
    $40SephoraSephora$8 less (17%)

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim a blurring effect

    Differences: Matte rather than radiant finishMedium rather than light coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    54
    Wear & performance
    40
    Skin suitability
    28

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Matte rather than radiant finish · Medium rather than light coverage · Not marketed for dry/sensitive skin · Contains drying alcohol · No SPF

    Retailer shade note: medium neutral

    Medium confidence· Digital match

    View match
  28. Shade match 88
    $63Ulta BeautyUlta Beauty(product price)Costs $15 more

    Matches: Very close colourClaims long-wearingClaims transfer resistance

    Differences: Luminous rather than radiant finishFull rather than light coverageNo blurring effect claimed

    Score details
    Shade match
    88
    Finish & visual result
    57
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Luminous · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Luminous rather than radiant finish · Full rather than light coverage · No blurring effect claimed

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a concealer in your shade?

The closest shade to ILIA Super Serum Skin Tint SPF 40 Kokkini ST12 (Medium tan · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Caramel Corn 5.1 Neutral

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Caramel Corn 5.1 Neutral

    • Looks identical
    • Medium tan · Neutral undertone

    $31

  2. Milk Makeup Future Fluid Longwear Hydrating Concealer

    15NW

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 15NW

    • Very close colour
    • Medium tan · Neutral · neutral golden undertone

    $30

  3. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    4N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 4N1

    • Very close colour
    • Medium tan · Neutral undertone

    $34

  4. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 7.8 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 7.8 N

    • Very close colour
    • Medium · Neutral undertone

    $32

  5. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    144

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 144

    • Close colour
    • Medium · Neutral · neutral golden undertone

    $12.99

  6. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW40

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW40

    • Very close colour
    • Medium · Neutral undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Juvia's Place I am Magic Natural Radiance Foundation in 540 Giza, against ILIA Super Serum Skin Tint SPF 40 in Kokkini ST12. Every attribute compared, with its share of the score.

ComparedYour shadeKokkini ST12Closest shade match540 GizaScore
Shade match55% of overall100
Colour99#cb895b#cb895aLooks identicalColour difference 0.3 (0 is identical)
Depth100Medium tanMedium tanSameDepth difference: 0.0
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared74
Finish100RadiantRadiantSameSame radiant finish
Coverage60LightMediumSome differenceMedium coverage rather than light
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 1 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, dry, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​sensitive skin
Overall match 83/100Shade match 100/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Juvia's Place I am Magic Natural Radiance Foundation in 540 Giza.

Same or better

  • $24 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Same radiant finish
  • Claims long-wearing

Different

  • Medium rather than light coverage
  • No blurring effect claimed
  • Fragrance is listed in the formula
  • No SPF

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseOil-based, no siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFSPF 40Not listed
OverlapOil-based vs water-based; silicone none vs high

Why the closest overall alternative works

Rude Perfect Base Foundation Stick in 17N Medium Tan Neutral, against ILIA Super Serum Skin Tint SPF 40 in Kokkini ST12. Every attribute compared, with its share of the score.

ComparedYour shadeKokkini ST12Closest overall alternative17N Medium Tan NeutralScore
Shade match55% of overall92
Colour93#cb895b#c78459Very close colourColour difference 1.8 (0 is identical)
Depth96Medium tanMedium tanSameDepth difference: 2.4
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenNeutralClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finishnot comparableRadiantNot listedNot comparedFinish not listed for one product
Coverage100LightLightSameSame light coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type50Normal, dry, sensitiveNot publishedSkin-type suitability not published for one product
Overall match 84/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rude Perfect Base Foundation Stick in 17N Medium Tan Neutral.

Same or better

  • $39.25 less
  • Very close colour
  • Same neutral undertone
  • Same light coverage
  • Both claim a blurring effect
  • Claims a lightweight feel

Different

  • No SPF

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseOil-based, no siliconeNo ingredient list
FragranceNot listedNo ingredient list
Drying alcoholNot listedNo ingredient list
SPFSPF 40Not listed
Overlap

Where to buy

Closest shade match

Juvia's Place I am Magic Natural Radiance Foundation 540 Giza

Match price
$24Ulta BeautyUlta Beauty
$24 less (50%)

Your shade $48 at Sephora · product price; shade not separately priced

Closest overall alternative

Rude Perfect Base Foundation Stick 17N Medium Tan Neutral

Match price
$8.75Ulta BeautyUlta Beauty
$39.25 less (82%)

Your shade $48 at Sephora · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.