Super Serum Skin Tint SPF 40 Diaz ST7 dupes and alternatives ILIA
4.2 (16,015)·Light medium · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same neutral undertone· Both claim a blurring effect
Differences: Natural rather than radiant finish· Medium rather than light coverage· Not marketed for sensitive skin
Score details
Shade match
91
Finish & visual result
73
Wear & performance
40
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol · No SPF
Matches: Very close colour· Same neutral undertone· Both claim a blurring effect
Differences: Natural rather than radiant finish· Medium rather than light coverage· Not marketed for sensitive skin
Score details
Shade match
91
Finish & visual result
73
Wear & performance
40
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol · No SPF
Matches: Near-identical swatch colour· Both claim a blurring effect· Claims long-wearing
Differences: Slightly warmer undertone· Natural rather than radiant finish· Medium rather than light coverage
Score details
Shade match
88
Finish & visual result
73
Wear & performance
40
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than light coverage · Not marketed for sensitive skin · No SPF
Retailer shade note: L5 - light to medium with warm undertones
$22Ulta Beauty(product price)$26 less (54%)3.5 (42)
Matches: Very close colour
Differences: Slightly warmer undertone· Natural rather than radiant finish· Buildable rather than light coverage
Score details
Shade match
86
Finish & visual result
62
Wear & performance
50
Skin suitability
84
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Buildable rather than light coverage · No blurring effect claimed · No SPF
$39Ulta Beauty(product price)$9 less (19%)4.3 (1,754)
Matches: Near-identical swatch colour· Same neutral undertone· Both claim a blurring effect
Differences: Matte rather than radiant finish· Medium rather than light coverage· Not marketed for normal/sensitive skin
Score details
Shade match
97
Finish & visual result
54
Wear & performance
40
Skin suitability
28
Looks identical · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Matte rather than radiant finish · Medium rather than light coverage · Not marketed for normal/sensitive skin · Contains drying alcohol · No SPF
$8Ulta Beauty(product price)$40 less (83%)4.5 (40,486)
Matches: Near-identical swatch colour· Claims long-wearing· Claims not settling into lines
Differences: Slightly warmer undertone· Natural rather than radiant finish· Medium rather than light coverage
Score details
Shade match
89
Finish & visual result
62
Wear & performance
40
Skin suitability
56
Looks identical · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than light coverage · No blurring effect claimed · Not marketed for sensitive skin · No SPF
Matches: Near-identical swatch colour· Claims 24-hour wear· Claims transfer resistance
Differences: Slightly warmer undertone· Natural rather than radiant finish· Medium rather than light coverage
Score details
Shade match
88
Finish & visual result
62
Wear & performance
40
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than light coverage · No blurring effect claimed · Not marketed for dry skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: light with warm peachy yellow undertones
$25Ulta Beauty(product price)$23 less (48%)4.2 (812)
Matches: Near-identical swatch colour· Claims a skin-like finish· Claims long-wearing
Differences: Slightly warmer undertone· Natural rather than radiant finish· Medium rather than light coverage
Score details
Shade match
90
Finish & visual result
58
Wear & performance
40
Skin suitability
56
Looks identical · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than light coverage · No blurring effect claimed · Not marketed for sensitive skin · No SPF
Retailer shade note: light medium with peach undertones
$8Ulta Beauty(product price)$40 less (83%)4.5 (40,486)
Matches: Very close colour· Claims long-wearing· Claims not settling into lines
Differences: Slightly warmer undertone· Natural rather than radiant finish· Medium rather than light coverage
Score details
Shade match
87
Finish & visual result
62
Wear & performance
40
Skin suitability
56
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than light coverage · No blurring effect claimed · Not marketed for sensitive skin · No SPF
Matches: Near-identical swatch colour· Claims long-wearing· Claims transfer resistance
Differences: Slightly warmer undertone· Natural rather than radiant finish· Medium rather than light coverage
Score details
Shade match
89
Finish & visual result
55
Wear & performance
40
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than light coverage · No blurring effect claimed · Not marketed for sensitive skin · No SPF
$38Ulta Beauty(product price)$10 less (21%)4.4 (657)
Matches: Near-identical swatch colour· Both claim a blurring effect· Claims 12-hour wear
Differences: Olive rather than neutral undertone· Matte rather than radiant finish· Medium rather than light coverage
Score details
Shade match
90
Finish & visual result
54
Wear & performance
40
Skin suitability
56
Looks identical · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Olive rather than neutral undertone · Matte rather than radiant finish · Medium rather than light coverage · Not marketed for sensitive skin · No SPF
Retailer shade note: light with warm subtle olive undertones
The closest shade to ILIA Super Serum Skin Tint SPF 40 Diaz ST7 (Light medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
about-face THE PERFORMER Skin-Focused Foundation in LM2NEUTRAL, against ILIA Super Serum Skin Tint SPF 40 in Diaz ST7. Every attribute compared, with its share of the score.
ComparedYour shadeDiaz ST7Closest shade matchLM2NEUTRALHow they compareScore
Shade match55% of overall97
Colour60%95#e0b180#dbb183Looks identicalColour difference 1.4 (0 is identical)
Overall match 77/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Revolution Beauty Superdewy Cushion Foundation in Medium Neutral Warm, against ILIA Super Serum Skin Tint SPF 40 in Diaz ST7. Every attribute compared, with its share of the score.
ComparedYour shadeDiaz ST7Closest overall alternativeMedium Neutral WarmHow they compareScore
Shade match55% of overall95
Colour60%98#e0b180#e0b183Looks identicalColour difference 0.8 (0 is identical)
Overall match 82/100Shade match 95/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty$27.01 less (56%)
Sephora
