Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
The closest shade to ILIA Super Serum Skin Tint SPF 40 Miho ST17 (Deep · Neutral · neutral pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish in 005, against ILIA Super Serum Skin Tint SPF 40 in Miho ST17. Every attribute compared, with its share of the score.
ComparedYour shadeMiho ST17Closest shade match005How they compareScore
Shade match55% of overall92
Colour60%94#8b452d#8d4029Very close colourColour difference 1.6 (0 is identical)
Depth15%98DeepDeepSameDepth difference: 1.1
Retailer descriptionVery deepDeepSome differenceRetailer descriptions one depth band apart
Finish35%56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage30%20LightFullDifferentFull coverage rather than light
Skin-like finish20%40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared40
Longevity30%40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type100%60Normal, dry, sensitiveNormal, dry, oilyBoth marketed for normal/dry skin
Overall match 70/100Shade match 92/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
CoverGirl Simply Ageless Skin Perfector Essence Foundation in Rich, against ILIA Super Serum Skin Tint SPF 40 in Miho ST17. Every attribute compared, with its share of the score.
ComparedYour shadeMiho ST17Closest overall alternativeRichHow they compareScore
Shade match55% of overall88
Colour60%87#8b452d#8b4837Very close colourColour difference 2.7 (0 is identical)
Depth15%98DeepDeepSameDepth difference: 1.2
Retailer descriptionVery deepNot statedNo depth word in one descriptionNot compared
Overall match 76/100Shade match 88/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)$32 less (67%)
