True Skin Serum Foundation Molokai. SF2.5 dupes and alternatives ILIA
4.2 (2,657)·Light · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same warm undertone
Differences: Radiant rather than natural finish· Buildable rather than medium coverage· No skin-like finish claimed
Score details
Shade match
97
Finish & visual result
68
Wear & performance
60
Skin suitability
84
Looks identical · Radiant · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Radiant rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel · Contains listed fragrance · Contains drying alcohol
Matches: Near-identical swatch colour· Both claim a skin-like finish· Claims a blurring effect
Differences: Neutral rather than warm undertone· Matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
90
Finish & visual result
70
Wear & performance
82
Skin suitability
84
Looks identical · Matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than warm undertone · Matte rather than natural finish · Full rather than medium coverage · Contains listed fragrance · Contains drying alcohol
Matches: Near-identical swatch colour· Same warm undertone· Claims transfer resistance
Differences: Matte rather than natural finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
98
Finish & visual result
61
Wear & performance
68
Skin suitability
28
Looks identical · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin · Contains listed fragrance
Matches: Near-identical swatch colour· Same warm undertone· Claims a blurring effect
Differences: Matte rather than natural finish· Buildable rather than medium coverage· No skin-like finish claimed
Score details
Shade match
98
Finish & visual result
64
Wear & performance
60
Skin suitability
28
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for normal/sensitive skin · Contains listed fragrance · Contains drying alcohol
$42Ulta Beauty(product price)$14 less (25%)3.4 (2,267)
Matches: Near-identical swatch colour· Same warm undertone· Claims a blurring effect
Differences: Matte rather than natural finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
98
Finish & visual result
58
Wear & performance
68
Skin suitability
28
Looks identical · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin · Contains listed fragrance
Retailer shade note: light skin with warm, golden undertones
Matches: Near-identical swatch colour· Same warm undertone
Differences: Radiant rather than natural finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
98
Finish & visual result
61
Wear & performance
40
Skin suitability
84
Looks identical · Radiant · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Radiant rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel · Contains listed fragrance
The closest shade to ILIA True Skin Serum Foundation Molokai. SF2.5 (Light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Live Tinted HUESTICK Complexion Stick in 17 Light, against ILIA True Skin Serum Foundation in Molokai. SF2.5. Every attribute compared, with its share of the score.
ComparedYour shadeMolokai. SF2.5Closest shade match17 LightHow they compareScore
Shade match55% of overall99
Colour60%99#e5bb95#e4ba95Looks identicalColour difference 0.4 (0 is identical)
Depth15%99LightLightSameDepth difference: 0.5
Retailer descriptionLightNot statedNo depth word in one descriptionNot compared
Overall match 85/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Palladio Beauty Build + Blend Foundation Stick in Golden Honey, against ILIA True Skin Serum Foundation in Molokai. SF2.5. Every attribute compared, with its share of the score.
ComparedYour shadeMolokai. SF2.5Closest overall alternativeGolden HoneyHow they compareScore
Shade match55% of overall96
Colour60%95#e5bb95#e0b68eLooks identicalColour difference 1.5 (0 is identical)
Depth15%96LightLightSameDepth difference: 2.6
Retailer descriptionLightNot statedNo depth word in one descriptionNot compared
Finish & visual result25% of overall · 2 of 4 compared100
Finish35%—not comparableNaturalNot listedNot comparedFinish not listed for one product
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared100
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type100%50Normal, dry, sensitiveNot publishedSkin-type suitability not published for one product
Overall match 95/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
34 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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