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True Skin Serum Foundation Tavarua SF2 dupes and alternatives ILIA

Light · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 210N

The equivalent shade: scored on colour, depth and undertone only.

Shade match
99out of 100
Colour
99
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$69SephoraSephora
Costs $13 more

Your shade $56 at Sephora

SephoraView at Sephora

Closest overall alternative: Naked Sundays BeautyScreen Peptide Foundation Tint SPF 50 Shade 2.5

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
92out of 100
Shade (Shade match)
98
Finish (Finish & visual result)
100
Wear (Wear & performance)
60
Skin (Skin suitability)
84
Match price
$38Ulta BeautyUlta Beauty
$18 less (32%)

Your shade $56 at Sephora · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 97
    $32SephoraSephora$24 less (43%)

    Matches: Near-identical swatch colourSame neutral undertoneSame natural finish

    Differences: No skin-like finish claimedNot marketed for normal/sensitive skinContains listed fragrance

    Score details
    Shade match
    97
    Finish & visual result
    86
    Wear & performance
    100
    Skin suitability
    33

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: No skin-like finish claimed · Not marketed for normal/sensitive skin · Contains listed fragrance

    Retailer shade note: neutral honey

    Medium confidence· Digital match

    View match
  2. #4 · Palladio Beauty

    Build + Blend Foundation Stick

    Natural Ivory
    Shade match 89
    $14.99Ulta BeautyUlta Beauty$41.01 less (73%)

    Matches: Very close colourSame medium coverageBoth claim a skin-like finish

    Differences: Contains listed fragrance

    Score details
    Shade match
    89
    Finish & visual result
    100
    Wear & performance
    100
    Skin suitability
    50

    Very close colour · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Contains listed fragrance

    Medium confidence· Digital match

    View match
  3. Shade match 97
    $41Ulta BeautyUlta Beauty(product price)$15 less (27%)

    Matches: Near-identical swatch colourSame neutral undertoneSame natural finish

    No material differences in the data we have.

    Score details
    Shade match
    97
    Finish & visual result
    91
    Wear & performance
    68
    Skin suitability
    84

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Retailer shade note: light neutral

    Medium confidence· Digital match

    View match
  4. #6 · Kosas

    Revealer Skin-Improving Foundation SPF 25

    Light Neutral Warm 130
    Shade match 89
    $45SephoraSephora$11 less (20%)

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneNot marketed for sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    91
    Wear & performance
    100
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for sensitive skin

    Retailer shade note: Light with yellow undertones

    High confidence· Digital match

    View match
  5. Shade match 99
    $42Ulta BeautyUlta Beauty(product price)$14 less (25%)

    Matches: Near-identical swatch colourSame neutral undertoneSame medium coverage

    Differences: Radiant rather than natural finishContains listed fragrance

    Score details
    Shade match
    99
    Finish & visual result
    76
    Wear & performance
    80
    Skin suitability
    84

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Radiant rather than natural finish · Contains listed fragrance

    Retailer shade note: fair with neutral undertone

    Medium confidence· Digital match

    View match
  6. Shade match 97
    $18.49Ulta BeautyUlta Beauty(product price)$37.51 less (67%)

    Matches: Near-identical swatch colourSame neutral undertoneSame natural finish

    Differences: Buildable rather than medium coverageNo long-wear claim

    Score details
    Shade match
    97
    Finish & visual result
    91
    Wear & performance
    60
    Skin suitability
    84

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Buildable rather than medium coverage · No long-wear claim

    Retailer shade note: light with neutral undertone

    Medium confidence· Digital match

    View match
  7. Shade match 97
    $42Ulta BeautyUlta Beauty(product price)$14 less (25%)

    Matches: Near-identical swatch colourSame neutral undertoneSame medium coverage

    Differences: Radiant rather than natural finishContains listed fragrance

    Score details
    Shade match
    97
    Finish & visual result
    76
    Wear & performance
    80
    Skin suitability
    84

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Radiant rather than natural finish · Contains listed fragrance

    Retailer shade note: fair with neutral undertone

    Medium confidence· Digital match

    View match
  8. #10 · Dior

    Forever Hydra Nude Foundation

    1N Neutral
    Shade match 98
    $60Ulta BeautyUlta BeautyCosts $4 more

    Matches: Near-identical swatch colourSame neutral undertoneSame natural finish

    Differences: No skin-like finish claimedDoes not claim a lightweight feelContains listed fragrance

    Score details
    Shade match
    98
    Finish & visual result
    86
    Wear & performance
    60
    Skin suitability
    84

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: light skin with neutral beige undertones

    Medium confidence· Digital match

    View match
  9. #11 · Smashbox

    Halo Healthy Glow Tinted Moisturizer SPF 25

    Light Olive
    Shade match 89
    $41Ulta BeautyUlta Beauty(product price)$15 less (27%)

    Matches: Very close colourSame natural finishBoth claim long-wearing

    Differences: Olive rather than neutral undertoneLight rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    100
    Skin suitability
    84

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Olive rather than neutral undertone · Light rather than medium coverage · No skin-like finish claimed

    Retailer shade note: light with an olive undertone

    Medium confidence· Digital match

    View match
  10. Shade match 98
    $54SephoraSephora$2 less (4%)

    Matches: Near-identical swatch colourSame neutral undertoneSame natural finish

    Differences: No skin-like finish claimed

    Score details
    Shade match
    98
    Finish & visual result
    79
    Wear & performance
    63
    Skin suitability
    84

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: No skin-like finish claimed

    Retailer shade note: light with neutral undertones

    High confidence· Digital match

    View match
  11. Shade match 89
    $32SephoraSephora$24 less (43%)

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneNo skin-like finish claimedNot marketed for normal/sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    86
    Wear & performance
    100
    Skin suitability
    33

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly warmer undertone · No skin-like finish claimed · Not marketed for normal/sensitive skin · Contains listed fragrance

    Retailer shade note: warm sand

    Medium confidence· Digital match

    View match
  12. #14 · TIRTIR

    Mask Fit AI Filter Cushion

    22N SHELL BEIGE
    Shade match 96
    $25Ulta BeautyUlta Beauty$31 less (55%)

    Matches: Very close colourSame neutral undertoneBoth claim a skin-like finish

    Differences: Matte rather than natural finishFull rather than medium coverageContains listed fragrance

    Score details
    Shade match
    96
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: light with neutral undertone

    High confidence· Digital match

    View match
  13. #15 · Well People

    Skinforia Serum Foundation

    16 Light Neutral
    Shade match 80
    $30TargetTarget$26 less (46%)

    Matches: Same neutral undertoneSame natural finishBoth claim a skin-like finish

    Differences: Buildable rather than medium coverageNot marketed for sensitive skin

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    100
    Skin suitability
    56

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Buildable rather than medium coverage · Not marketed for sensitive skin

    Low confidence· Digital match

    View match
  14. #16 · Well People

    Skinforia Serum Foundation

    24 Light Medium Neutral
    Shade match 80
    $30TargetTarget$26 less (46%)

    Matches: Same neutral undertoneSame natural finishBoth claim a skin-like finish

    Differences: Slightly deeperBuildable rather than medium coverageNot marketed for sensitive skin

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    100
    Skin suitability
    56

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly deeper · Buildable rather than medium coverage · Not marketed for sensitive skin

    Low confidence· Digital match

    View match
  15. #17 · Ulta Beauty Collection

    Complexion Crush Foundation

    Fair Neutral
    Shade match 99
    $16Ulta BeautyUlta Beauty(product price)$40 less (71%)

    Matches: Near-identical swatch colourSame neutral undertoneSame medium coverage

    Differences: Matte rather than natural finishNo long-wear claim

    Score details
    Shade match
    99
    Finish & visual result
    76
    Wear & performance
    60
    Skin suitability
    84

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Matte rather than natural finish · No long-wear claim

    Medium confidence· Digital match

    View match
  16. Shade match 91
    $18.49Ulta BeautyUlta Beauty(product price)$37.51 less (67%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Buildable rather than medium coverageNo long-wear claim

    Score details
    Shade match
    91
    Finish & visual result
    91
    Wear & performance
    60
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Buildable rather than medium coverage · No long-wear claim

    Retailer shade note: light with warm neutral undertone

    Medium confidence· Digital match

    View match
  17. Shade match 93
    $44SephoraSephora$12 less (21%)

    Matches: Near-identical swatch colourSame neutral undertoneSame natural finish

    Differences: No skin-like finish claimedDoes not claim a lightweight feelNot marketed for sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    86
    Wear & performance
    68
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for sensitive skin

    Retailer shade note: warm neutral

    Medium confidence· Digital match

    View match
  18. #20 · Charlotte Tilbury

    Airbrush Flawless Foundation

    4 Neutral
    Shade match 96
    $52SephoraSephora$4 less (7%)

    Matches: Near-identical swatch colourSame neutral undertoneSame medium coverage

    Differences: Matte rather than natural finishContains drying alcohol

    Score details
    Shade match
    96
    Finish & visual result
    76
    Wear & performance
    63
    Skin suitability
    84

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than natural finish · Contains drying alcohol

    Retailer shade note: fair with neutral undertones

    High confidence· Digital match

    View match
  19. Shade match 87
    $41Ulta BeautyUlta Beauty(product price)$15 less (27%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertone

    Score details
    Shade match
    87
    Finish & visual result
    91
    Wear & performance
    68
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone

    Retailer shade note: fair light warm

    Medium confidence· Digital match

    View match
  20. #22 · Revolution Beauty

    Skin Silk Serum Foundation

    F6
    Shade match 96
    $15Ulta BeautyUlta Beauty(product price)$41 less (73%)

    Matches: Very close colourSame neutral undertoneBoth claim a skin-like finish

    Differences: Radiant rather than natural finishLight rather than medium coverageNo long-wear claim

    Score details
    Shade match
    96
    Finish & visual result
    75
    Wear & performance
    60
    Skin suitability
    84

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Radiant rather than natural finish · Light rather than medium coverage · No long-wear claim · Contains listed fragrance

    Retailer shade note: For light skin tones with a neutral undertone

    Medium confidence· Digital match

    View match
  21. #23 · Kylie Cosmetics

    Skin Tint Blurring Elixir Foundation

    3WN
    Shade match 94
    $35Ulta BeautyUlta Beauty(product price)$21 less (38%)

    Matches: Near-identical swatch colourSame neutral undertoneSame natural finish

    Differences: Light rather than medium coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    85
    Wear & performance
    68
    Skin suitability
    30

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Light rather than medium coverage · Not marketed for dry/sensitive skin

    Retailer shade note: light with warm neutral undertones

    High confidence· Digital match

    View match
  22. #24 · Charlotte Tilbury

    Beautiful Skin Medium Coverage Foundation

    3 Cool
    Shade match 91
    $52SephoraSephora$4 less (7%)

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Slightly cooler undertoneNo skin-like finish claimedNot marketed for sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    79
    Wear & performance
    80
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly cooler undertone · No skin-like finish claimed · Not marketed for sensitive skin

    Retailer shade note: fair with cool pink undertones

    Medium confidence· Digital match

    View match
  23. Shade match 93
    $39SephoraSephora$17 less (30%)

    Matches: Near-identical swatch colourSame neutral undertoneSame natural finish

    Differences: No skin-like finish claimedDoes not claim a lightweight feelNot marketed for sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    79
    Wear & performance
    70
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for sensitive skin

    Retailer shade note: moderately fair, cool-neutral undertones

    Medium confidence· Digital match

    View match
  24. #26 · Clinique

    Even Better Makeup Broad Spectrum SPF 15 Foundation

    WN 46 Golden Neutral
    Shade match 93
    $39SephoraSephora$17 less (30%)

    Matches: Near-identical swatch colourSame neutral undertoneSame natural finish

    Differences: No skin-like finish claimedDoes not claim a lightweight feelNot marketed for sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    79
    Wear & performance
    70
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for sensitive skin

    Retailer shade note: moderately fair, warm-neutral undertones

    Medium confidence· Digital match

    View match
  25. #27 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    20 Light Cool
    Shade match 87
    $8Ulta BeautyUlta Beauty(product price)$48 less (86%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly cooler undertoneNo skin-like finish claimedNot marketed for sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    86
    Wear & performance
    82
    Skin suitability
    56

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly cooler undertone · No skin-like finish claimed · Not marketed for sensitive skin

    Retailer shade note: light with cool undertones

    Medium confidence· Digital match

    View match
  26. #28 · Hourglass

    Ambient Soft Glow Foundation

    3.5
    Shade match 86
    $60SephoraSephoraCosts $4 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneNo skin-like finish claimed

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    82
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · No skin-like finish claimed

    Retailer shade note: fair with warm undertones

    Medium confidence· Digital match

    View match
  27. #29 · Clinique

    Even Better Makeup Broad Spectrum SPF 15 Foundation

    WN 64 Butterscotch
    Shade match 92
    $39Ulta BeautyUlta Beauty(product price)$17 less (30%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: No skin-like finish claimedDoes not claim a lightweight feelNot marketed for sensitive skin

    Score details
    Shade match
    92
    Finish & visual result
    79
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for sensitive skin

    Retailer shade note: moderately fair, warm-neutral undertones

    Medium confidence· Digital match

    View match
  28. #30 · MAC Cosmetics

    Studio Radiance Skin Tint Stick

    LIGHT 1
    Shade match 98
    $38SephoraSephora$18 less (32%)

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim a skin-like finish

    Differences: Radiant rather than natural finishLight rather than medium coverageDoes not claim a lightweight feel

    Score details
    Shade match
    98
    Finish & visual result
    75
    Wear & performance
    51
    Skin suitability
    67

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Radiant rather than natural finish · Light rather than medium coverage · Does not claim a lightweight feel · Not marketed for sensitive skin

    Retailer shade note: fair with neutral undertones

    High confidence· Digital match

    View match
  29. Shade match 95
    $45Ulta BeautyUlta Beauty(product price)$11 less (20%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Full rather than medium coverageNo skin-like finish claimedDoes not claim a lightweight feel

    Score details
    Shade match
    95
    Finish & visual result
    79
    Wear & performance
    49
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel

    Retailer shade note: level-one light with a neutral undertone

    Medium confidence· Digital match

    View match
  30. #32 · Kylie Cosmetics

    Natural Blur Powder Foundation

    2N
    Shade match 99
    $38Ulta BeautyUlta Beauty(product price)$18 less (32%)

    Matches: Near-identical swatch colourSame neutral undertoneSame medium coverage

    Differences: Matte rather than natural finishNo skin-like finish claimedNot marketed for sensitive skin

    Score details
    Shade match
    99
    Finish & visual result
    64
    Wear & performance
    63
    Skin suitability
    56

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Matte rather than natural finish · No skin-like finish claimed · Not marketed for sensitive skin

    Retailer shade note: fair light with neutral undertones

    High confidence· Digital match

    View match

Showing 12 of 30 matches

Looking for a concealer in your shade?

The closest shade to ILIA True Skin Serum Foundation Tavarua SF2 (Light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Coconut Flakes 2.7 Neutral

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Coconut Flakes 2.7 Neutral

    • Looks identical
    • Light · Neutral undertone

    $31

  2. Rare Beauty Liquid Touch Brightening Concealer

    210N

    Rare Beauty Liquid Touch Brightening Concealer, shade 210N

    • Very close colour
    • Light · Neutral undertone

    $24

  3. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    1.5

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 1.5

    • Very close colour
    • Light · Neutral undertone

    $42

  4. Dior Forever Skin Correct Full-Coverage Concealer

    1.5 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 1.5 Neutral

    • Very close colour
    • Light · Neutral undertone

    $42

  5. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    2N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 2N

    • Very close colour
    • Light · Neutral undertone

    $38

  6. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW13

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW13

    • Very close colour
    • Light · Neutral undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 210N, against ILIA True Skin Serum Foundation in Tavarua SF2. Every attribute compared, with its share of the score.

ComparedYour shadeTavarua SF2Closest shade match210NScore
Shade match55% of overall99
Colour99#e4be9b#e4be9aLooks identicalColour difference 0.3 (0 is identical)
Depth100LightLightSameDepth difference: 0.0
Retailer descriptionLightFairSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared61
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall28
Skin type28Normal, dry, sensitiveNormal, combination, oilyBoth marketed for normal skin
Overall match 81/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 210N.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Full rather than medium coverage
  • Claims transfer resistance
  • Both claim a lightweight feel

Different

  • Matte finish instead of natural
  • No skin-like finish claimed
  • Not marketed for dry/sensitive skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Basehigh siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone high vs high

Why the closest overall alternative works

Naked Sundays BeautyScreen Peptide Foundation Tint SPF 50 in Shade 2.5, against ILIA True Skin Serum Foundation in Tavarua SF2. Every attribute compared, with its share of the score.

ComparedYour shadeTavarua SF2Closest overall alternativeShade 2.5Score
Shade match55% of overall98
Colour97#e4be9b#e8c29eLooks identicalColour difference 1.0 (0 is identical)
Depth97LightLightSameDepth difference: 2.0
Retailer descriptionLightLightBoth described as lightThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finishnot comparableNaturalNot listedNot comparedFinish not listed for one product
Coverage100MediumLight-mediumCloseLight-medium coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared60
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, dry, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​sensitive skin
Overall match 92/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Naked Sundays BeautyScreen Peptide Foundation Tint SPF 50 in Shade 2.5.

Same or better

  • $18 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Light-medium rather than medium coverage
  • Both claim a skin-like finish
  • Both claim a lightweight feel
  • Adds SPF 50

Different

  • No long-wear claim

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Basehigh siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 50
OverlapUnknown-based vs silicone-based; silicone high vs high

Where to buy

Closest shade match

Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 210N

Best price
$69SephoraSephora
Costs $13 more

Your shade $56 at Sephora

SephoraView at Sephora

Closest overall alternative

Naked Sundays BeautyScreen Peptide Foundation Tint SPF 50 Shade 2.5

Match price
$38Ulta BeautyUlta Beauty
$18 less (32%)

Your shade $56 at Sephora · product price; shade not separately priced

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.