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True Skin Serum Foundation Montserrat SF10 dupes and alternatives ILIA

Medium tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free3No drying alcohol2Vegan1Cruelty-free1Oil-free0With SPF1Mineral0

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Only showing matches with medium coverage, in liquid form.

  • 7 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: Maybelline Fit Me Matte + Poreless Foundation Classic Tan 335

The equivalent shade and the most similar foundation overall.

Your shade
ILIA
Montserrat SF10Change shade
Depth and undertone: Medium tan · Neutral
Finish and coverage: Natural · Medium coverage
The match
Maybelline
Classic Tan 335
Depth and undertone: Medium tan · Neutral
Finish and coverage: Matte · Medium coverage
Overall match
83out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
68
Wear (Wear & performance)
80
Skin (Skin suitability)
30
Shade match
95out of 100
Colour
93
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$11.99Ulta BeautyUlta Beauty
$44.01 less (79%)

Your shade $56 at Sephora · lowest price $7.97 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Maybelline

    Fit Me Matte + Poreless Foundation

    Cappuccino 340
    Shade match 94
    $11.99Ulta BeautyUlta Beauty(product price)$44.01 less (79%)

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Matte rather than natural finishNo skin-like finish claimedNot marketed for dry/sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    68
    Wear & performance
    80
    Skin suitability
    30

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Matte rather than natural finish · No skin-like finish claimed · Not marketed for dry/sensitive skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  2. #3 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    35 Medium Deep Cool
    Shade match 86
    $38SephoraSephora$18 less (32%)

    Matches: Very close colourSame medium coverageBoth claim a skin-like finish

    Differences: Slightly cooler undertoneMatte rather than natural finishNot marketed for dry skin

    Score details
    Shade match
    86
    Finish & visual result
    76
    Wear & performance
    63
    Skin suitability
    56

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural finish · Not marketed for dry skin

    Retailer shade note: cool rose

    Medium confidence· Digital match

    View match
  3. #4 · Estée Lauder

    Futurist Hydra Rescue Moisturizing Foundation SPF 45

    5W1 Bronze
    Shade match 90
    $55SephoraSephora$1 less (2%)

    Matches: Near-identical swatch colourSame medium coverageAdds SPF 45

    Differences: Slightly warmer undertoneRadiant rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    90
    Finish & visual result
    68
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Radiant rather than natural finish · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance

    Retailer shade note: deep with warm golden undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to ILIA True Skin Serum Foundation Montserrat SF10 (Medium tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Crumble 7.1 Neutral

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Crumble 7.1 Neutral

    • Very close colour
    • Medium tan · Neutral undertone

    $31

    SephoraView at Sephora
  2. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Caramel

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Caramel

    • Close colour
    • Medium tan · Neutral undertone

    $12

    Ulta BeautyView at Ulta Beauty
  3. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    440

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 440

    • Looks identical
    • Medium tan · Warm undertone

    $30

    SephoraView at Sephora
  4. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Teak 9.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Teak 9.5

    • Close colour
    • Tan · Neutral undertone

    $39

    SephoraView at Sephora
  5. Maybelline Fit Me Natural Finish Concealer

    045 Tan

    Maybelline Fit Me Natural Finish Concealer, shade 045 Tan

    • Very close colour
    • Medium tan

    $10.99

    Ulta BeautyView at Ulta Beauty
  6. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    5N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 5N

    • Close colour
    • Tan · Neutral · neutral golden undertone

    $38

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Maybelline Fit Me Matte + Poreless Foundation in Classic Tan 335, against ILIA True Skin Serum Foundation in Montserrat SF10. Every attribute compared, with its share of the score.

ComparedYour shadeMontserrat SF10Closest matchClassic Tan 335Score
Shade match55% of overall95
Colour93#c37f55#cb8256Very close colourColour difference 1.8 (0 is identical)
Depth96Medium tanMedium tanSameDepth difference: 2.4
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared68
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared80
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall30
Skin type30Normal, dry, sensitiveNormal, oilyBoth marketed for normal skin
Overall match 83/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Fit Me Matte + Poreless Foundation in Classic Tan 335.

Same or better

  • $44.01 less
  • Very close colour
  • Same neutral undertone
  • Same medium coverage
  • Both claim a lightweight feel

Different

  • Matte finish instead of natural
  • No skin-like finish claimed
  • Not marketed for dry/sensitive skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Basehigh siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone high vs high
View full match

Where to buy Classic Tan 335

Match price
$11.99Ulta BeautyUlta Beauty
$44.01 less (79%)

Your shade $56 at Sephora · lowest price $7.97 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.