Light medium · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $24 at Sephora · product price; shade not separately priced
Lancôme Teint Idole Ultra Wear Care and Glow Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $53 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $24 at Sephora
Revolution Beauty Superdewy Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$9.80View at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)$10 less (42%)Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same radiant finish
Differences: No SPF
Looks identical · Radiant · Light coverage
Ingredients (not scored): 9% ingredient overlap
Differences: No SPF
Medium confidence· Digital match
Revolution Beauty Superdewy Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautyUlta Beauty$11.41 less (48%)Matches: Near-identical swatch colourSame warm undertoneSame radiant finish
Differences: Full rather than light coverageContains drying alcoholNo SPF
Looks identical · Radiant · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Full rather than light coverage · Contains drying alcohol · No SPF
Medium confidence· Digital match
Maybelline Super Stay 24H Skin Tint + Vitamin C
Every store that sells this shade · prices as last checked
Ulta Beauty$12.59View at Ulta Beauty
Walmart$13.98View at Walmart
Target$13.99View at Target
Walgreens$16.99View at Walgreens
CVS$17.99View at CVSUlta BeautyCosts $17 moreMatches: Near-identical swatch colourSame warm undertoneBoth claim a skin-like finish
Differences: Natural rather than radiant finishMedium rather than light coverageNo SPF
Looks identical · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage · No SPF
Retailer shade note: light medium warm
Medium confidence· Digital match
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Macy's$41View at Macy'sUlta Beauty$41View at Ulta BeautyUlta Beauty(product price)Costs $1 moreMatches: Near-identical swatch colourSame warm undertoneBoth claim a skin-like finish
Differences: Natural rather than radiant finishMedium rather than light coverageNot marketed for sensitive skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage · Not marketed for sensitive skin · No SPF
Retailer shade note: light medium with peach undertones
Medium confidence· Digital match
about-face THE PERFORMER Skin-Focused Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta Beauty
SephoraCosts $32 moreMatches: Very close colourSame warm undertoneBoth claim a skin-like finish
Differences: Natural rather than radiant finishMedium rather than light coverageNot marketed for combination skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage · Not marketed for combination skin · No SPF
Retailer shade note: light-medium with golden undertones
Medium confidence· Digital match
ILIA True Skin Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$56View at SephoraUlta Beautyfrom $56 · product priceView at Ulta BeautyUlta Beauty$5.80 less (24%)Matches: Very close colourSame warm undertoneSame light coverage
Differences: Natural rather than radiant finishNo skin-like finish claimedNo SPF
Very close colour · Natural · Light coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than radiant finish · No skin-like finish claimed · No SPF
Medium confidence· Digital match
Well People Supernatural Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$18.20View at Ulta BeautyUlta Beauty(product price)Costs $22 moreMatches: Near-identical swatch colourSame warm undertoneSame radiant finish
Differences: Full rather than light coverageNo skin-like finish claimedNo SPF
Looks identical · Radiant · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Full rather than light coverage · No skin-like finish claimed · No SPF
Retailer shade note: light beige with golden undertone for light skin
Medium confidence· Digital match
MAC Cosmetics Studio Radiance Serum Powered Foundation
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sUlta Beautyfrom $46 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $17 moreMatches: Very close colourSame warm undertoneSame light coverage
Differences: Natural rather than radiant finishNo skin-like finish claimedNo SPF
Very close colour · Natural · Light coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than radiant finish · No skin-like finish claimed · No SPF
Retailer shade note: light medium with warm undertones
Medium confidence· Digital match
Fenty Beauty Eaze Drop Lightweight Blurring Skin Tint
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $41 · product priceView at Ulta BeautySephoraCosts $24 moreMatches: Near-identical swatch colourSame radiant finishSame light coverage
Differences: Neutral rather than warm undertoneNo skin-like finish claimedNot marketed for combination skin
Looks identical · Radiant · Light coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than warm undertone · No skin-like finish claimed · Not marketed for combination skin
Retailer shade note: Light-medium with neutral undertones
Medium confidence· Digital match
ILIA Super Serum Skin Tint SPF 40
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautySephoraCosts $20 moreMatches: Near-identical swatch colourSame warm undertoneClaims long-wearing
Differences: Natural rather than radiant finishMedium rather than light coverageNo skin-like finish claimed
Looks identical · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage · No skin-like finish claimed · Not marketed for sensitive skin · No SPF
Retailer shade note: warm golden
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beauty$44View at Ulta BeautySephoraCosts $20 moreMatches: Near-identical swatch colourSame warm undertoneClaims long-wearing
Differences: Natural rather than radiant finishMedium rather than light coverageNo skin-like finish claimed
Looks identical · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage · No skin-like finish claimed · Not marketed for sensitive skin · No SPF
Retailer shade note: warm golden
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $29 moreMatches: Very close colourSame warm undertoneClaims 24-hour wear
Differences: Natural rather than radiant finishMedium rather than light coverageNo skin-like finish claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage · No skin-like finish claimed · Not marketed for dry skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: light with warm peachy yellow undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Care and Glow Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $53 · product priceView at Ulta BeautySephoraCosts $24 moreMatches: Near-identical swatch colourBoth claim a skin-like finishClaims long-wearing
Differences: Olive rather than warm undertoneNatural rather than radiant finishMedium rather than light coverage
Looks identical · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Olive rather than warm undertone · Natural rather than radiant finish · Medium rather than light coverage · Not marketed for dry/sensitive skin · No SPF
Retailer shade note: for light medium skintones with warm olive undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $22 moreMatches: Very close colourSimilar undertone (neutral vs warm)Same radiant finish
Differences: Full rather than light coverageNo skin-like finish claimedNo SPF
Very close colour · Radiant · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Full rather than light coverage · No skin-like finish claimed · No SPF
Retailer shade note: light beige with neutral golden undertone for light skin
Medium confidence· Digital match
MAC Cosmetics Studio Radiance Serum Powered Foundation
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sUlta Beautyfrom $46 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $21 moreMatches: Near-identical swatch colourSame warm undertoneClaims 16-hour wear
Differences: Natural rather than radiant finishFull rather than light coverageNo skin-like finish claimed
Looks identical · Natural · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural rather than radiant finish · Full rather than light coverage · No skin-like finish claimed · No SPF
Retailer shade note: level-two light with a warm undertone
Medium confidence· Digital match
Smashbox Always On Skin-Balancing Foundation
Every store that sells this shade · prices as last checked
Macy's$45View at Macy'sUlta Beautyfrom $45 · product priceView at Ulta BeautyWalmart$11.02 less (46%)Matches: Very close colourSame warm undertoneClaims a blurring effect
Differences: Natural rather than radiant finishMedium rather than light coverageNo skin-like finish claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage · No skin-like finish claimed · Not marketed for dry/combination skin
Medium confidence· Digital match
Maybelline Instant Age Rewind Eraser Treatment Foundation
Every store that sells this shade · prices as last checked
Walmart$12.98View at WalmartWalgreens$17.99View at WalgreensUlta Beauty(product price)Costs $22 moreMatches: Near-identical swatch colourSame radiant finishClaims a blurring effect
Differences: Neutral rather than warm undertoneFull rather than light coverageNo skin-like finish claimed
Looks identical · Radiant · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than warm undertone · Full rather than light coverage · No skin-like finish claimed · No SPF
Retailer shade note: beige with neutral undertone with light skin
Medium confidence· Digital match
MAC Cosmetics Studio Radiance Serum Powered Foundation
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sUlta Beautyfrom $46 · product priceView at Ulta BeautySephoraCosts $20 moreMatches: Very close colourClaims long-wearingClaims transfer resistance
Differences: Olive rather than warm undertoneNatural rather than radiant finishMedium rather than light coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Olive rather than warm undertone · Natural rather than radiant finish · Medium rather than light coverage · No skin-like finish claimed · Not marketed for sensitive skin · No SPF
Retailer shade note: warm olive
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautySephoraCosts $24 moreMatches: Very close colourBoth claim a skin-like finishClaims long-wearing
Differences: Neutral rather than warm undertoneNatural rather than radiant finishMedium rather than light coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Medium rather than light coverage · Not marketed for dry/sensitive skin · No SPF
Retailer shade note: for light medium skintones with neutral undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $39 moreMatches: Near-identical swatch colourClaims long-wearingClaims transfer resistance
Differences: Luminous rather than radiant finishFull rather than light coverageNo skin-like finish claimed
Looks identical · Luminous · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Luminous rather than radiant finish · Full rather than light coverage · No skin-like finish claimed
Medium confidence· Digital match
Lancôme Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27
Every store that sells this shade · prices as last checked
Macy's$63View at Macy'sUlta Beautyfrom $63 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $15 moreMatches: Near-identical swatch colourSame warm undertoneClaims a blurring effect
Differences: Matte rather than radiant finishMedium rather than light coverageNo skin-like finish claimed
Looks identical · Matte · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Matte rather than radiant finish · Medium rather than light coverage · No skin-like finish claimed · Not marketed for sensitive skin · Contains drying alcohol · No SPF
Medium confidence· Digital match
Clinique Acne Solutions Liquid Makeup Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephoraCosts $45 moreMatches: Very close colourSimilar undertone (neutral vs warm)Claims a blurring effect
Differences: Natural rather than radiant finishMedium rather than light coverageNo skin-like finish claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage · No skin-like finish claimed · Not marketed for combination/sensitive skin · Contains listed fragrance · Contains drying alcohol · No SPF
Retailer shade note: light, neutral peach
Medium confidence· Digital match
Armani Beauty Luminous Silk Foundation
Every store that sells this shade · prices as last checked
Macy's$69View at Macy'sSephora$69View at SephoraWalmart$9.03 less (38%)Matches: Very close colourSame warm undertone
Differences: Matte rather than radiant finishBuildable rather than light coverageNo skin-like finish claimed
Very close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Matte rather than radiant finish · Buildable rather than light coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin · No SPF
Medium confidence· Digital match
NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetWalgreens$15.99View at WalgreensCVS$15.99View at CVSUlta Beauty(product price)$8 less (33%)Matches: Near-identical swatch colourBoth claim a skin-like finishClaims a blurring effect
Differences: Neutral rather than warm undertoneMatte rather than radiant finishMedium rather than light coverage
Looks identical · Matte · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than warm undertone · Matte rather than radiant finish · Medium rather than light coverage · No SPF
Medium confidence· Digital match
Ulta Beauty Collection Complexion Crush Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyTargetCosts $6 moreMatches: Both claim a skin-like finishClaims long-wearingClaims a lightweight feel
Differences: Neutral rather than warm undertoneNatural rather than radiant finishBuildable rather than light coverage
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Buildable rather than light coverage · Not marketed for sensitive skin · No SPF
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetUlta Beauty(product price)$8 less (33%)Matches: Very close colourBoth claim a skin-like finishClaims a blurring effect
Differences: Neutral rather than warm undertoneMatte rather than radiant finishMedium rather than light coverage
Very close colour · Matte · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than warm undertone · Matte rather than radiant finish · Medium rather than light coverage · No SPF
Medium confidence· Digital match
Ulta Beauty Collection Complexion Crush Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyUlta Beauty(product price)$9.50 less (40%)Matches: Very close colourSame warm undertoneClaims a blurring effect
Differences: Matte rather than radiant finishFull rather than light coverageNo skin-like finish claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than radiant finish · Full rather than light coverage · No skin-like finish claimed
Retailer shade note: fair shade with warm undertones
Medium confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14.50 · product priceView at Ulta BeautyUlta Beauty(product price)$5.01 less (21%)Matches: Very close colourClaims 32-hour wearClaims transfer resistance
Differences: Natural rather than radiant finishFull rather than light coverageNo skin-like finish claimed
Very close colour · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than radiant finish · Full rather than light coverage · No skin-like finish claimed · Contains listed fragrance · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Amazon$14.97View at AmazonWalmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$19.69View at CVSWalgreens$19.99View at WalgreensShowing 12 of 28 matches
The closest shade to Iris&Romeo Best Skin Days SPF30 Whipped Skin Tint 3 (Light medium · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
3W Warm
$42
Light/Medium 2.5W
$31
23.5 Medium Amber
$30
4
$42
10 Light Golden
$32
NC25
$30
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Lancôme Teint Idole Ultra Wear Care and Glow Foundation in 230W, against Iris&Romeo Best Skin Days SPF30 Whipped Skin Tint in 3. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Lancôme Teint Idole Ultra Wear Care and Glow Foundation in 230W.
8 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.
Revolution Beauty Superdewy Cushion Foundation in Medium Tan Warm, against Iris&Romeo Best Skin Days SPF30 Whipped Skin Tint in 3. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Revolution Beauty Superdewy Cushion Foundation in Medium Tan Warm.
9 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.
Lancôme Teint Idole Ultra Wear Care and Glow Foundation 230W
Ulta BeautyYour shade $24 at Sephora · product price; shade not separately priced
Revolution Beauty Superdewy Cushion Foundation Medium Tan Warm
Ulta BeautyYour shade $24 at Sephora
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
