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Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 10.5 Light dupes and alternatives IT Cosmetics

Very fair · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches in cream form.

  • 4 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer 110

The equivalent shade and the most similar concealer overall.

Overall match
89out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
76
Wear (Wear & performance)
100
Skin (Skin suitability)
80
Shade match
93out of 100
Colour
88
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$30SephoraSephora
Same price

Your shade $30 at Sephora

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · NARS

    Soft Matte Complete Concealer

    Affogato
    Shade match 89
    $36SephoraSephoraCosts $6 more

    Matches: Same cool undertoneClaims a blurring effectBoth claim not settling into lines

    Differences: Matte rather than natural finishMedium rather than full coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    62
    Wear & performance
    82
    Skin suitability
    60

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than full coverage · Not marketed for dry/sensitive skin

    Retailer shade note: L1.25 - Very light with cool undertones

    High confidence· Digital match

    View match
  2. #3 · NARS

    Soft Matte Complete Concealer

    Madeleine
    Shade match 88
    $36SephoraSephoraCosts $6 more

    Matches: Near-identical swatch colourClaims a blurring effectBoth claim not settling into lines

    Differences: Neutral rather than cool undertoneMatte rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    88
    Finish & visual result
    62
    Wear & performance
    82
    Skin suitability
    60

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · Medium rather than full coverage · Not marketed for dry/sensitive skin

    Retailer shade note: L2.3 - Light with neutral undertones

    Medium confidence· Digital match

    View match
  3. #4 · NARS

    Soft Matte Complete Concealer

    Café Au Lait
    Shade match 86
    $36SephoraSephoraCosts $6 more

    Matches: Very close colourClaims a blurring effectBoth claim not settling into lines

    Differences: Neutral rather than cool undertoneMatte rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    86
    Finish & visual result
    62
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · Medium rather than full coverage · Not marketed for dry/sensitive skin

    Retailer shade note: L2.4 - Light with neutral undertones, and a light peach tone

    Medium confidence· Digital match

    View match
  4. Shade match 72
    $30SephoraSephoraSame price

    Matches: Same full coverageBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly warmer undertoneMatte rather than natural finishNot marketed for sensitive skin

    Score details
    Shade match
    72
    Finish & visual result
    76
    Wear & performance
    100
    Skin suitability
    80

    Close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · Not marketed for sensitive skin · Contains drying alcohol

    Retailer shade note: for light to medium skin w/ warm yellow undertones

    Medium confidence· Digital match

    View match
  5. #6 · NARS

    Soft Matte Complete Concealer

    Crème Brulee
    Shade match 85
    $36SephoraSephoraCosts $6 more

    Matches: Same cool undertoneClaims a blurring effectBoth claim not settling into lines

    Differences: Slightly deeperMatte rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    85
    Finish & visual result
    62
    Wear & performance
    82
    Skin suitability
    60

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly deeper · Matte rather than natural finish · Medium rather than full coverage · Not marketed for dry/sensitive skin

    Retailer shade note: L2.5 - Light with cool undertones

    High confidence· Digital match

    View match
  6. #7 · NARS

    Soft Matte Complete Concealer

    Chantilly
    Shade match 85
    $36SephoraSephoraCosts $6 more

    Matches: Very close colourClaims a blurring effectBoth claim not settling into lines

    Differences: Neutral rather than cool undertoneMatte rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    85
    Finish & visual result
    62
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · Medium rather than full coverage · Not marketed for dry/sensitive skin

    Retailer shade note: L1 - Very light with neutral undertones

    High confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 10.5 Light (Very fair · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. Ulta Beauty Collection Complexion Crush Foundation

    Very Fair Cool

    Ulta Beauty Collection Complexion Crush Foundation, shade Very Fair Cool

    • Looks identical
    • Very fair · Cool undertone

    $16

  2. Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation

    1C Ultimate

    Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation, shade 1C Ultimate

    • Looks identical
    • Very fair · Cool undertone

    $47

  3. Charlotte Tilbury Airbrush Flawless Foundation

    1 Cool

    Charlotte Tilbury Airbrush Flawless Foundation, shade 1 Cool

    • Looks identical
    • Very fair · Cool undertone

    $52

  4. Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation

    2C Carlsbad

    Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation, shade 2C Carlsbad

    • Very close colour
    • Very fair · Cool undertone

    $36

  5. NARS Pure Radiant Tinted Moisturizer SPF 30

    Terre Neuve

    NARS Pure Radiant Tinted Moisturizer SPF 30, shade Terre Neuve

    • Very close colour
    • Very fair · Cool undertone

    $50

  6. TIRTIR Mask Fit Red Cushion

    17C PORCELAIN

    TIRTIR Mask Fit Red Cushion, shade 17C PORCELAIN

    • Looks identical
    • Very fair · Cool undertone

    $25

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 110, against IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 10.5 Light. Every attribute compared, with its share of the score.

ComparedYour shade10.5 LightClosest match110Score
Shade match55% of overall93
Colour88#f7dec8#fee1ceVery close colourColour difference 2.6 (0 is identical)
Depth100Very fairVery fairSameDepth difference: 0.1
Retailer descriptionNot statedVery fairNo depth word in one descriptionNot compared
Undertone100CoolCool · pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall80
Skin type80Normal, dry, combination, oily, sensitiveNormal, dry, combination, oilyBoth marketed for normal/​dry/​combination/​oily skin
Overall match 89/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 110.

Same or better

  • Very close colour
  • Same cool undertone
  • Same full coverage
  • Both claim long-wearing
  • Both claim not settling into lines

Different

  • Matte finish instead of natural
  • Not marketed for sensitive skin
  • Contains alcohol

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseOil-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol)
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone high vs high

Where to buy 110

Best price
$30SephoraSephora
Same price

Your shade $30 at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.