Beautler.Your beauty butler

Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 25.5 Medium Bronze dupes and alternatives IT Cosmetics

Light · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 1 applied

Coverage

Finish

  • Matte2
  • Natural0
  • Satin0
  • Radiant0
  • Luminous0

Formulation

Skin type

Preferences

Fragrance-free2No drying alcohol1Vegan0Cruelty-free1Oil-free1With SPF0Mineral0

Avoid an ingredient

Sort

2 of 30

Only showing matches in cream form.

  • 3 matches have no formulation listed and are not shown.

Closest shade match: NARS Soft Matte Complete Concealer Honey

The equivalent shade: scored on colour, depth and undertone only.

Your shade
IT Cosmetics
25.5 Medium BronzeChange shade
Depth and undertone: Light · Cool
Finish and coverage: Natural · Full coverage
The match
NARS
Honey
Depth and undertone: Light · Cool
Finish and coverage: Matte · Medium coverage
Shade match
92out of 100
Colour
88
Depth
92
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$36SephoraSephora
Costs $6 more

Your shade $30 at Sephora

SephoraView at Sephora

Closest overall alternative: Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer 320

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
IT Cosmetics
25.5 Medium BronzeChange shade
Depth and undertone: Light · Cool
Finish and coverage: Natural · Full coverage
The match
Fenty Beauty
320
Depth and undertone: Light · Cool
Finish and coverage: Matte · Full coverage
Overall match
87out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
76
Wear (Wear & performance)
100
Skin (Skin suitability)
80
Medium confidence· Digital matchWhy it matches
Best price
$30SephoraSephora
Same price

Your shade $30 at Sephora

SephoraView at Sephora

Looking for a foundation in your shade?

The closest shade to IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 25.5 Medium Bronze (Light · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. NARS Light Reflecting Foundation

    Porto

    NARS Light Reflecting Foundation, shade Porto

    • Looks identical
    • Light medium · Cool · rosy undertone

    $55

    Ulta BeautyView at Ulta Beauty
  2. bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation

    Fair 15 Cool

    bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation, shade Fair 15 Cool

    • Looks identical
    • Light · Cool · pink undertone

    $42

    Ulta BeautyView at Ulta Beauty
  3. Sephora Collection Best Skin Ever Liquid Foundation

    18P

    Sephora Collection Best Skin Ever Liquid Foundation, shade 18P

    • Looks identical
    • Light · Cool · pink undertone

    $24

    SephoraView at Sephora
  4. Revolution Beauty Superfix Blur Longwear Foundation

    F4C

    Revolution Beauty Superfix Blur Longwear Foundation, shade F4C

    • Looks identical
    • Light medium · Cool · pink undertone

    $14

    Ulta BeautyView at Ulta Beauty
  5. Laura Mercier Real Flawless Feather Matte Powder Foundation

    2C Madeleine

    Laura Mercier Real Flawless Feather Matte Powder Foundation, shade 2C Madeleine

    • Close depth, colour not measured
    • Light · Cool undertone

    $54

    Ulta BeautyView at Ulta Beauty
  6. bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20

    Light 26 Cool

    bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20, shade Light 26 Cool

    • Looks identical
    • Light medium · Cool undertone

    $45

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

NARS Soft Matte Complete Concealer in Honey, against IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 25.5 Medium Bronze. Every attribute compared, with its share of the score.

ComparedYour shade25.5 Medium BronzeClosest shade matchHoneyScore
Shade match55% of overall92
Colour88#e8b391#ecbc9eVery close colourColour difference 2.5 (0 is identical)
Depth92LightLightSameDepth difference: 4.0
Retailer descriptionNot statedLight mediumNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared62
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared82
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, dry, combination, oily, sensitiveNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 81/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Soft Matte Complete Concealer in Honey.

Same or better

  • Very close colour
  • Same cool undertone
  • Medium rather than full coverage
  • Claims a blurring effect
  • Both claim not settling into lines

Different

  • Runs slightly lighter
  • Matte finish instead of natural
  • Not marketed for dry/sensitive skin

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseOil-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs silicone-based; silicone high vs high
View full match

Why the closest overall alternative works

Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 320, against IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 25.5 Medium Bronze. Every attribute compared, with its share of the score.

ComparedYour shade25.5 Medium BronzeClosest overall alternative320Score
Shade match55% of overall89
Colour82#e8b391#f6b388Close colourColour difference 3.4 (0 is identical)
Depth97LightLightSameDepth difference: 1.8
Retailer descriptionNot statedMedium tanNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall80
Skin type80Normal, dry, combination, oily, sensitiveNormal, dry, combination, oilyBoth marketed for normal/​dry/​combination/​oily skin
Overall match 87/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 320.

Same or better

  • Same cool undertone
  • Same full coverage
  • Both claim long-wearing
  • Both claim not settling into lines

Different

  • Small colour difference on the swatch
  • Matte finish instead of natural
  • Not marketed for sensitive skin
  • Contains alcohol

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseOil-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol)
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone high vs high
View full match

Where to buy

Closest shade match

NARS Soft Matte Complete Concealer Honey

Best price
$36SephoraSephora
Costs $6 more

Your shade $30 at Sephora

SephoraView at Sephora

Closest overall alternative

Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer 320

Best price
$30SephoraSephora
Same price

Your shade $30 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.