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Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 13.0 Light Natural dupes and alternatives IT Cosmetics

Very fair · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free19No drying alcohol19Vegan11Cruelty-free11Oil-free1With SPF0Mineral0

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20 of 30

Only showing matches made for combination skin.

  • 1 match has no skin type listed and is not shown.

Closest shade match: MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer NC10

The equivalent shade: scored on colour, depth and undertone only.

Your shade
IT Cosmetics
13.0 Light NaturalChange shade
Depth and undertone: Very fair · Neutral
Finish and coverage: Natural · Full coverage
The match
MAC Cosmetics
NC10
Depth and undertone: Very fair · Neutral
Finish and coverage: Matte · Full coverage
Shade match
99out of 100
Colour
98
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$30SephoraSephora
Same price

Your shade $30 at Sephora

SephoraView at Sephora

Closest overall alternative: Too Faced Born This Way Super Coverage Multi-Use Concealer Snow

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
IT Cosmetics
13.0 Light NaturalChange shade
Depth and undertone: Very fair · Neutral
Finish and coverage: Natural · Full coverage
The match
Too Faced
Snow
Depth and undertone: Very fair · Neutral
Finish and coverage: Natural · Full coverage
Overall match
92out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
100
Wear (Wear & performance)
86
Skin (Skin suitability)
60
Medium confidence· Digital matchWhy it matches
Best price
$36SephoraSephora
Costs $6 more

Your shade $30 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Too Faced

    Born This Way Super Coverage Multi-Use Concealer

    Cloud
    Shade match 90
    $36SephoraSephoraCosts $6 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Slightly lighterNot marketed for oily/sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly lighter · Not marketed for oily/sensitive skin

    Retailer shade note: fairest with neutral to rosy undertones

    High confidence· Digital match

    View match
  2. #4 · Too Faced

    Born This Way Super Coverage Multi-Use Concealer

    Vanilla
    Shade match 89
    $36SephoraSephoraCosts $6 more

    Matches: Same neutral undertoneSame natural finishSame full coverage

    Differences: Not marketed for oily/sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Not marketed for oily/sensitive skin

    Retailer shade note: very light with neutral undertones

    Medium confidence· Digital match

    View match
  3. #5 · Too Faced

    Born This Way Super Coverage Multi-Use Concealer

    Swan
    Shade match 87
    $36SephoraSephoraCosts $6 more

    Matches: Same neutral undertoneSame natural finishSame full coverage

    Differences: Slightly lighterNot marketed for oily/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly lighter · Not marketed for oily/sensitive skin

    Retailer shade note: very fair with neutral undertones

    High confidence· Digital match

    View match
  4. #6 · Too Faced

    Born This Way Super Coverage Multi-Use Concealer

    Almond
    Shade match 84
    $36SephoraSephoraCosts $6 more

    Matches: Very close colourSame natural finishSame full coverage

    Differences: Slightly warmer undertoneNot marketed for oily/sensitive skin

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for oily/sensitive skin

    Retailer shade note: fair with golden undertones

    Medium confidence· Digital match

    View match
  5. #7 · Too Faced

    Born This Way Super Coverage Multi-Use Concealer

    Marshmallow
    Shade match 83
    $36SephoraSephoraCosts $6 more

    Matches: Very close colourSame natural finishSame full coverage

    Differences: Slightly cooler undertoneNot marketed for oily/sensitive skin

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly cooler undertone · Not marketed for oily/sensitive skin

    Retailer shade note: fairest with rosy undertones

    Medium confidence· Digital match

    View match
  6. #8 · Too Faced

    Born This Way Super Coverage Multi-Use Concealer

    Cream Puff
    Shade match 83
    $36SephoraSephoraCosts $6 more

    Matches: Very close colourSame natural finishSame full coverage

    Differences: Slightly cooler undertoneNot marketed for oily/sensitive skin

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly cooler undertone · Not marketed for oily/sensitive skin

    Retailer shade note: very fair with rosy undertones

    Medium confidence· Digital match

    View match
  7. #9 · Hourglass

    Vanish Airbrush Full Coverage Longwear Concealer

    Birch 1
    Shade match 95
    $39SephoraSephoraCosts $9 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Not marketed for oily/sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Not marketed for oily/sensitive skin

    Retailer shade note: Very Fair, Neutral

    Medium confidence· Digital match

    View match
  8. #10 · Rare Beauty

    Liquid Touch Brightening Concealer

    110N
    Shade match 93
    $24SephoraSephora$6 less (20%)

    Matches: Near-identical swatch colourSame neutral undertoneClaims a skin-like finish

    Differences: Radiant rather than natural finishMedium rather than full coverageNot marketed for sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    61
    Wear & performance
    86
    Skin suitability
    80

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Radiant rather than natural finish · Medium rather than full coverage · Not marketed for sensitive skin

    Retailer shade note: light with neutral golden undertones

    Medium confidence· Digital match

    View match
  9. #11 · Hourglass

    Vanish Airbrush Full Coverage Longwear Concealer

    Bisque 1.8
    Shade match 90
    $39SephoraSephoraCosts $9 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Slightly deeperNot marketed for oily/sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly deeper · Not marketed for oily/sensitive skin

    Retailer shade note: Fair, Neutral

    High confidence· Digital match

    View match
  10. #12 · Laura Mercier

    Real Flawless Weightless Perfecting Serum Concealer

    0W1
    Shade match 83
    $34SephoraSephoraCosts $4 more

    Matches: Very close colourSame natural finishBoth claim not settling into lines

    Differences: Slightly warmer undertoneMedium rather than full coverage

    Score details
    Shade match
    83
    Finish & visual result
    82
    Wear & performance
    72
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage

    Retailer shade note: very fair with warm undertones

    Medium confidence· Digital match

    View match
  11. #13 · Fenty Beauty

    Pro Filt'r Instant Retouch Longwear Liquid Concealer

    185
    Shade match 79
    $30SephoraSephoraSame price

    Matches: Same full coverageBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly lighterSlightly warmer undertoneMatte rather than natural finish

    Score details
    Shade match
    79
    Finish & visual result
    76
    Wear & performance
    100
    Skin suitability
    80

    Close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone · Matte rather than natural finish · Not marketed for sensitive skin · Contains drying alcohol

    Retailer shade note: for light to medium skin w/ warm yellow undertones

    Medium confidence· Digital match

    View match
  12. #14 · Tarte

    Shape Tape Full Coverage Matte Concealer

    12S fair
    Shade match 87
    $32SephoraSephoraCosts $2 more

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Slightly warmer undertoneMatte rather than natural finishNot marketed for dry/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: fair skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  13. #15 · NARS

    Soft Matte Complete Concealer

    Madeleine
    Shade match 90
    $36SephoraSephoraCosts $6 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Slightly lighterMatte rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    90
    Finish & visual result
    62
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly lighter · Matte rather than natural finish · Medium rather than full coverage · Not marketed for dry/sensitive skin

    Retailer shade note: L2.3 - Light with neutral undertones

    Medium confidence· Digital match

    View match
  14. #16 · MAC Cosmetics

    Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW5
    Shade match 89
    $30SephoraSephoraSame price

    Matches: Near-identical swatch colourSame full coverageClaims a blurring effect

    Differences: Slightly cooler undertoneMatte rather than natural finishNot marketed for sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    70
    Wear & performance
    65
    Skin suitability
    80

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural finish · Not marketed for sensitive skin

    Retailer shade note: very fair with rosy undertones

    Medium confidence· Digital match

    View match
  15. #17 · Rare Beauty

    Liquid Touch Brightening Concealer

    140C
    Shade match 87
    $24SephoraSephora$6 less (20%)

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Slightly lighterRadiant rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    61
    Wear & performance
    86
    Skin suitability
    80

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly lighter · Radiant rather than natural finish · Medium rather than full coverage · Not marketed for sensitive skin

    Retailer shade note: light with cool neutral undertones

    Medium confidence· Digital match

    View match
  16. #18 · NARS

    Soft Matte Complete Concealer

    Crème Brulee
    Shade match 90
    $36SephoraSephoraCosts $6 more

    Matches: Near-identical swatch colourClaims a blurring effectBoth claim not settling into lines

    Differences: Slightly cooler undertoneMatte rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    90
    Finish & visual result
    62
    Wear & performance
    82
    Skin suitability
    60

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural finish · Medium rather than full coverage · Not marketed for dry/sensitive skin

    Retailer shade note: L2.5 - Light with cool undertones

    Medium confidence· Digital match

    View match
  17. #19 · NARS

    Soft Matte Complete Concealer

    Custard
    Shade match 89
    $36SephoraSephoraCosts $6 more

    Matches: Same neutral undertoneClaims a blurring effectBoth claim not settling into lines

    Differences: Matte rather than natural finishMedium rather than full coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    62
    Wear & performance
    82
    Skin suitability
    60

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than full coverage · Not marketed for dry/sensitive skin

    Retailer shade note: M1 - Medium with neutral undertones

    Medium confidence· Digital match

    View match
  18. #20 · Rare Beauty

    Liquid Touch Brightening Concealer

    120C
    Shade match 87
    $24SephoraSephora$6 less (20%)

    Matches: Very close colourClaims a skin-like finishBoth claim long-wearing

    Differences: Slightly cooler undertoneRadiant rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    61
    Wear & performance
    86
    Skin suitability
    80

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly cooler undertone · Radiant rather than natural finish · Medium rather than full coverage · Not marketed for sensitive skin

    Retailer shade note: light with cool beige undertones

    Medium confidence· Digital match

    View match

Showing 12 of 18 matches

Looking for a foundation in your shade?

The closest shade to IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 13.0 Light Natural (Very fair · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. Youngblood BeyondBlur Skin Perfecting Foundation

    LC4

    Youngblood BeyondBlur Skin Perfecting Foundation, shade LC4

    • Looks identical
    • Very fair · Neutral undertone

    $58

    Ulta BeautyView at Ulta Beauty
  2. NARS Natural Radiant Longwear Foundation

    Mont Blanc - Light 2

    NARS Natural Radiant Longwear Foundation, shade Mont Blanc - Light 2

    • Looks identical
    • Fair · Neutral undertone

    $55

    SephoraView at Sephora
  3. Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation

    19N N-Light

    Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation, shade 19N N-Light

    • Looks identical
    • Very fair · Neutral undertone

    $32

    SephoraView at Sephora
  4. Charlotte Tilbury Unreal Skin Sheer Glow Tint Hydrating Foundation Stick

    1 Fair

    Charlotte Tilbury Unreal Skin Sheer Glow Tint Hydrating Foundation Stick, shade 1 Fair

    • Looks identical
    • Very fair · Neutral undertone

    $48

    SephoraView at Sephora
  5. Givenchy Prisme Libre Glow Serum Blurring Foundation

    3N

    Givenchy Prisme Libre Glow Serum Blurring Foundation, shade 3N

    • Looks identical
    • Fair · Neutral undertone

    $63

    SephoraView at Sephora
  6. Kylie Cosmetics Skin Tint Blurring Elixir Foundation

    1N

    Kylie Cosmetics Skin Tint Blurring Elixir Foundation, shade 1N

    • Looks identical
    • Very fair · Neutral undertone

    $35

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer in NC10, against IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 13.0 Light Natural. Every attribute compared, with its share of the score.

ComparedYour shade13.0 Light NaturalClosest shade matchNC10Score
Shade match55% of overall99
Colour98#f0d2ba#f3d3baLooks identicalColour difference 0.7 (0 is identical)
Depth99Very fairVery fairSameDepth difference: 0.7
Retailer descriptionNot statedVery fairNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared65
Longevity70Long-wearing36-hour wearSome differenceThe match claims 36-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall80
Skin type80Normal, dry, combination, oily, sensitiveDry, normal, combination, oilyBoth marketed for normal/​dry/​combination/​oily skin
Overall match 85/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer in NC10.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same full coverage
  • Claims a blurring effect
  • Claims transfer resistance
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Matte finish instead of natural
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseOil-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone high vs high
View full match

Why the closest overall alternative works

Too Faced Born This Way Super Coverage Multi-Use Concealer in Snow, against IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 13.0 Light Natural. Every attribute compared, with its share of the score.

ComparedYour shade13.0 Light NaturalClosest overall alternativeSnowScore
Shade match55% of overall93
Colour91#f0d2ba#fbdbc2Very close colourColour difference 2.2 (0 is identical)
Depth89Very fairVery fairSameDepth difference: 4.8
Retailer descriptionNot statedVery fairNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Normal, dry, combination, oily, sensitiveNormal, dry, combinationBoth marketed for normal/​dry/​combination skin
Overall match 92/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Too Faced Born This Way Super Coverage Multi-Use Concealer in Snow.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same natural finish
  • Same full coverage
  • Both claim long-wearing
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Runs slightly lighter
  • Not marketed for oily/sensitive skin

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseOil-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone high vs high
View full match

Where to buy

Closest shade match

MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer NC10

Best price
$30SephoraSephora
Same price

Your shade $30 at Sephora

SephoraView at Sephora

Closest overall alternative

Too Faced Born This Way Super Coverage Multi-Use Concealer Snow

Best price
$36SephoraSephora
Costs $6 more

Your shade $30 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.