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Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 25.5 Medium Bronze dupes and alternatives IT Cosmetics

Light · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Skin type

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Fragrance-free16No drying alcohol16Vegan11Cruelty-free12Oil-free1With SPF0Mineral0

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17 of 30

Only showing matches made for combination skin.

  • 4 matches have no skin type listed and are not shown.

Closest shade match: MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer NW20

The equivalent shade: scored on colour, depth and undertone only.

Your shade
IT Cosmetics
25.5 Medium BronzeChange shade
Depth and undertone: Light · Cool
Finish and coverage: Natural · Full coverage
The match
MAC Cosmetics
NW20
Depth and undertone: Light · Cool · rosy
Finish and coverage: Matte · Full coverage
Shade match
97out of 100
Colour
95
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$30SephoraSephora
Same price

Your shade $30 at Sephora

SephoraView at Sephora

Closest overall alternative: e.l.f. Cosmetics Hydrating Camo Concealer Fair Rose

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
IT Cosmetics
25.5 Medium BronzeChange shade
Depth and undertone: Light · Cool
Finish and coverage: Natural · Full coverage
The match
e.l.f. Cosmetics
Fair Rose
Depth and undertone: Light · Cool · pink
Finish and coverage: Satin · Full coverage
Overall match
90out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
88
Wear (Wear & performance)
86
Skin (Skin suitability)
60
Medium confidence· Digital matchWhy it matches
Best price
$8Ulta BeautyUlta Beauty
$22 less (73%)

Your shade $30 at Sephora

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Too Faced

    Born This Way Super Coverage Multi-Use Concealer

    Light Beige
    Shade match 87
    $36SephoraSephoraCosts $6 more

    Matches: Very close colourSame natural finishSame full coverage

    Differences: Neutral rather than cool undertoneNot marketed for oily/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Not marketed for oily/sensitive skin

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  2. #4 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Light Peach
    Shade match 90
    $8Ulta BeautyUlta Beauty(product price)$22 less (73%)

    Matches: Very close colourSame cool undertoneSame full coverage

    Differences: Slightly lighterSatin rather than natural finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    88
    Wear & performance
    86
    Skin suitability
    60

    Very close colour · Satin · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly lighter · Satin rather than natural finish · Not marketed for oily/sensitive skin

    Retailer shade note: light with rosy peach undertones

    Medium confidence· Digital match

    View match
  3. #5 · Fenty Beauty

    Pro Filt'r Instant Retouch Longwear Liquid Concealer

    320
    Shade match 89
    $30SephoraSephoraSame price

    Matches: Same cool undertoneSame full coverageBoth claim long-wearing

    Differences: Matte rather than natural finishNot marketed for sensitive skinContains drying alcohol

    Score details
    Shade match
    89
    Finish & visual result
    76
    Wear & performance
    100
    Skin suitability
    80

    Close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Matte rather than natural finish · Not marketed for sensitive skin · Contains drying alcohol

    Retailer shade note: for medium to tan skin w/ cool undertones

    Medium confidence· Digital match

    View match
  4. #6 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Medium Sand
    Shade match 87
    $8Ulta BeautyUlta Beauty(product price)$22 less (73%)

    Matches: Very close colourSame full coverageBoth claim long-wearing

    Differences: Neutral rather than cool undertoneSatin rather than natural finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    88
    Wear & performance
    86
    Skin suitability
    60

    Very close colour · Satin · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Satin rather than natural finish · Not marketed for oily/sensitive skin

    Retailer shade note: medium light with neutral undertones

    Medium confidence· Digital match

    View match
  5. #7 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Medium Beige
    Shade match 84
    $8Ulta BeautyUlta Beauty(product price)$22 less (73%)

    Matches: Very close colourSame full coverageBoth claim long-wearing

    Differences: Neutral rather than cool undertoneSatin rather than natural finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    84
    Finish & visual result
    88
    Wear & performance
    86
    Skin suitability
    60

    Very close colour · Satin · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Satin rather than natural finish · Not marketed for oily/sensitive skin

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  6. #8 · Hourglass

    Vanish Airbrush Full Coverage Longwear Concealer

    Ecru 3.3
    Shade match 91
    $39SephoraSephoraCosts $9 more

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: Not marketed for oily/sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Not marketed for oily/sensitive skin

    Retailer shade note: Light, Cool Rosy

    Medium confidence· Digital match

    View match
  7. #9 · Too Faced

    Born This Way Super Coverage Multi-Use Concealer

    Natural Beige
    Shade match 78
    $36SephoraSephoraCosts $6 more

    Matches: Same natural finishSame full coverageBoth claim long-wearing

    Differences: Slightly deeperNeutral rather than cool undertoneNot marketed for oily/sensitive skin

    Score details
    Shade match
    78
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone · Not marketed for oily/sensitive skin

    Retailer shade note: light medium with neutral undertones

    Medium confidence· Digital match

    View match
  8. #10 · Rare Beauty

    Liquid Touch Brightening Concealer

    300C
    Shade match 93
    $24SephoraSephora$6 less (20%)

    Matches: Very close colourSame cool undertoneClaims a skin-like finish

    Differences: Radiant rather than natural finishMedium rather than full coverageNot marketed for sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    61
    Wear & performance
    86
    Skin suitability
    80

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Radiant rather than natural finish · Medium rather than full coverage · Not marketed for sensitive skin

    Retailer shade note: medium with cool beige undertones

    Medium confidence· Digital match

    View match
  9. #11 · Hourglass

    Vanish Airbrush Full Coverage Longwear Concealer

    Crème 1.5
    Shade match 90
    $39SephoraSephoraCosts $9 more

    Matches: Same cool undertoneSame natural finishSame full coverage

    Differences: Not marketed for oily/sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Not marketed for oily/sensitive skin

    Retailer shade note: Fair, Cool Pink

    Medium confidence· Digital match

    View match
  10. #12 · Rare Beauty

    Liquid Touch Brightening Concealer

    220C
    Shade match 91
    $24SephoraSephora$6 less (20%)

    Matches: Very close colourSame cool undertoneClaims a skin-like finish

    Differences: Slightly lighterRadiant rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    91
    Finish & visual result
    61
    Wear & performance
    86
    Skin suitability
    80

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly lighter · Radiant rather than natural finish · Medium rather than full coverage · Not marketed for sensitive skin

    Retailer shade note: light medium with cool peach undertones

    Medium confidence· Digital match

    View match
  11. #13 · Tarte

    Shape Tape Full Coverage Matte Concealer

    35N medium
    Shade match 89
    $32SephoraSephoraCosts $2 more

    Matches: Same cool undertoneSame full coverageClaims a blurring effect

    Differences: Matte rather than natural finishNot marketed for dry/sensitive skinContains listed fragrance

    Score details
    Shade match
    89
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than natural finish · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: medium skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  12. #14 · Too Faced

    Born This Way Super Coverage Multi-Use Concealer

    Golden Beige
    Shade match 74
    $36SephoraSephoraCosts $6 more

    Matches: Very close colourSame natural finishSame full coverage

    Differences: Slightly lighterSlightly warmer undertoneNot marketed for oily/sensitive skin

    Score details
    Shade match
    74
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone · Not marketed for oily/sensitive skin

    Retailer shade note: light with golden undertones

    Medium confidence· Digital match

    View match
  13. #15 · NARS

    Soft Matte Complete Concealer

    Honey
    Shade match 92
    $36SephoraSephoraCosts $6 more

    Matches: Very close colourSame cool undertoneClaims a blurring effect

    Differences: Slightly lighterMatte rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    92
    Finish & visual result
    62
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly lighter · Matte rather than natural finish · Medium rather than full coverage · Not marketed for dry/sensitive skin

    Retailer shade note: L3 - Light to medium with cool undertones

    Medium confidence· Digital match

    View match
  14. #16 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Light Sand
    Shade match 77
    $8Ulta BeautyUlta Beauty(product price)$22 less (73%)

    Matches: Same full coverageBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly lighterNeutral rather than cool undertoneSatin rather than natural finish

    Score details
    Shade match
    77
    Finish & visual result
    88
    Wear & performance
    86
    Skin suitability
    60

    Close colour · Satin · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Satin rather than natural finish · Not marketed for oily/sensitive skin

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  15. #17 · NARS

    Radiant Creamy Concealer

    Honey
    Shade match 92
    $36SephoraSephoraCosts $6 more

    Matches: Very close colourSame cool undertoneClaims a blurring effect

    Differences: Slightly lighterRadiant rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    92
    Finish & visual result
    62
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly lighter · Radiant rather than natural finish · Medium rather than full coverage · Not marketed for oily/sensitive skin

    Retailer shade note: L3 - light to medium with cool undertones

    Medium confidence· Digital match

    View match

Showing 12 of 15 matches

Looking for a foundation in your shade?

The closest shade to IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 25.5 Medium Bronze (Light · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. NARS Light Reflecting Foundation

    Porto

    NARS Light Reflecting Foundation, shade Porto

    • Looks identical
    • Light medium · Cool · rosy undertone

    $55

    Ulta BeautyView at Ulta Beauty
  2. bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation

    Fair 15 Cool

    bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation, shade Fair 15 Cool

    • Looks identical
    • Light · Cool · pink undertone

    $42

    Ulta BeautyView at Ulta Beauty
  3. Sephora Collection Best Skin Ever Liquid Foundation

    18P

    Sephora Collection Best Skin Ever Liquid Foundation, shade 18P

    • Looks identical
    • Light · Cool · pink undertone

    $24

    SephoraView at Sephora
  4. Revolution Beauty Superfix Blur Longwear Foundation

    F4C

    Revolution Beauty Superfix Blur Longwear Foundation, shade F4C

    • Looks identical
    • Light medium · Cool · pink undertone

    $14

    Ulta BeautyView at Ulta Beauty
  5. Laura Mercier Real Flawless Feather Matte Powder Foundation

    2C Madeleine

    Laura Mercier Real Flawless Feather Matte Powder Foundation, shade 2C Madeleine

    • Close depth, colour not measured
    • Light · Cool undertone

    $54

    Ulta BeautyView at Ulta Beauty
  6. bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20

    Light 26 Cool

    bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20, shade Light 26 Cool

    • Looks identical
    • Light medium · Cool undertone

    $45

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer in NW20, against IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 25.5 Medium Bronze. Every attribute compared, with its share of the score.

ComparedYour shade25.5 Medium BronzeClosest shade matchNW20Score
Shade match55% of overall97
Colour95#e8b391#ebb38cLooks identicalColour difference 1.5 (0 is identical)
Depth100LightLightSameDepth difference: 0.3
Retailer descriptionNot statedLight mediumNo depth word in one descriptionNot compared
Undertone100CoolCool · rosyClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared65
Longevity70Long-wearing36-hour wearSome differenceThe match claims 36-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall80
Skin type80Normal, dry, combination, oily, sensitiveDry, normal, combination, oilyBoth marketed for normal/​dry/​combination/​oily skin
Overall match 84/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer in NW20.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Same full coverage
  • Claims a blurring effect
  • Claims transfer resistance
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Matte finish instead of natural
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseOil-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone high vs high
View full match

Why the closest overall alternative works

e.l.f. Cosmetics Hydrating Camo Concealer in Fair Rose, against IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 25.5 Medium Bronze. Every attribute compared, with its share of the score.

ComparedYour shade25.5 Medium BronzeClosest overall alternativeFair RoseScore
Shade match55% of overall95
Colour93#e8b391#e9b999Very close colourColour difference 1.8 (0 is identical)
Depth96LightLightSameDepth difference: 2.4
Retailer descriptionNot statedFairNo depth word in one descriptionNot compared
Undertone100CoolCool · pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared88
Finish78NaturalSatinCloseSatin finish rather than natural
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Normal, dry, combination, oily, sensitiveDry, combination, normalBoth marketed for normal/​dry/​combination skin
Overall match 90/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics Hydrating Camo Concealer in Fair Rose.

Same or better

  • $22 less
  • Very close colour
  • Same cool undertone
  • Satin finish instead of natural
  • Same full coverage
  • Both claim long-wearing
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Not marketed for oily/sensitive skin

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseOil-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone high vs high
View full match

Where to buy

Closest shade match

MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer NW20

Best price
$30SephoraSephora
Same price

Your shade $30 at Sephora

SephoraView at Sephora

Closest overall alternative

e.l.f. Cosmetics Hydrating Camo Concealer Fair Rose

Best price
$8Ulta BeautyUlta Beauty
$22 less (73%)

Your shade $30 at Sephora

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.