Beautler.Your beauty butler

Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 24.0 Medium Beige dupes and alternatives IT Cosmetics

Light · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 1 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free6No drying alcohol6Vegan5Cruelty-free6Oil-free1With SPF0Mineral0

Avoid an ingredient

Sort

9 of 31

Only showing matches with a matte finish.

Closest shade matchClosest overall alternative: Tarte Shape Tape Full Coverage Matte Concealer 27B light-medium beige

The equivalent shade and the most similar concealer overall.

Your shade
IT Cosmetics
24.0 Medium BeigeChange shade
Depth and undertone: Light · Cool
Finish and coverage: Natural · Full coverage
The match
Tarte
27B light-medium beige
Depth and undertone: Light · Cool · pink
Finish and coverage: Matte · Full coverage
Overall match
85out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
70
Wear (Wear & performance)
82
Skin (Skin suitability)
60
Shade match
95out of 100
Colour
92
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$32SephoraSephora
Costs $2 more

Your shade $30 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Fenty Beauty

    Pro Filt'r Instant Retouch Longwear Liquid Concealer

    270
    Shade match 84
    $30SephoraSephoraSame price

    Matches: Same cool undertoneSame full coverageBoth claim long-wearing

    Differences: Matte rather than natural finishNot marketed for sensitive skinContains drying alcohol

    Score details
    Shade match
    84
    Finish & visual result
    76
    Wear & performance
    100
    Skin suitability
    80

    Close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Matte rather than natural finish · Not marketed for sensitive skin · Contains drying alcohol

    Retailer shade note: for medium to tan skin w/ cool undertones

    Medium confidence· Digital match

    View match
  2. #3 · MAC Cosmetics

    Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW10
    Shade match 94
    $30SephoraSephoraSame price

    Matches: Very close colourSame cool undertoneSame full coverage

    Differences: Matte rather than natural finishNot marketed for sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    70
    Wear & performance
    65
    Skin suitability
    80

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Matte rather than natural finish · Not marketed for sensitive skin

    Retailer shade note: fair with pink undertones

    Medium confidence· Digital match

    View match
  3. #4 · Tarte

    Shape Tape Full Coverage Matte Concealer

    29N light-medium
    Shade match 89
    $32SephoraSephoraCosts $2 more

    Matches: Same cool undertoneSame full coverageClaims a blurring effect

    Differences: Matte rather than natural finishNot marketed for dry/sensitive skinContains listed fragrance

    Score details
    Shade match
    89
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than natural finish · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: light to medium skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  4. #5 · NARS

    Soft Matte Complete Concealer

    Honey
    Shade match 92
    $36SephoraSephoraCosts $6 more

    Matches: Very close colourSame cool undertoneClaims a blurring effect

    Differences: Matte rather than natural finishMedium rather than full coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    92
    Finish & visual result
    62
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than full coverage · Not marketed for dry/sensitive skin

    Retailer shade note: L3 - Light to medium with cool undertones

    Medium confidence· Digital match

    View match
  5. #6 · CoverGirl

    TruBlend Undercover Concealer

    Buff Beige
    Shade match 87
    $12.99Ulta BeautyUlta Beauty(product price)$17.01 less (57%)

    Matches: Very close colourSame full coverageBoth claim long-wearing

    Differences: Neutral rather than cool undertoneMatte rather than natural finishDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    76
    Wear & performance
    76
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · Does not claim not settling into lines · Contains drying alcohol

    Medium confidence· Digital match

    View match
  6. #7 · Tarte

    Shape Tape Full Coverage Matte Concealer

    22N light neutral
    Shade match 86
    $32SephoraSephoraCosts $2 more

    Matches: Same cool undertoneSame full coverageClaims a blurring effect

    Differences: Matte rather than natural finishNot marketed for dry/sensitive skinContains listed fragrance

    Score details
    Shade match
    86
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than natural finish · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: light skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  7. #8 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    4 Fair-Medium
    Shade match 88
    $36SephoraSephoraCosts $6 more

    Matches: Same cool undertoneSame full coverageClaims a blurring effect

    Differences: Slightly lighterMatte rather than natural finishNot marketed for combination/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    70
    Wear & performance
    70
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly lighter · Matte rather than natural finish · Not marketed for combination/sensitive skin

    Retailer shade note: Fair-Medium with cool undertones

    High confidence· Digital match

    View match
  8. #9 · CoverGirl

    TruBlend Undercover Concealer

    Natural Ivory
    Shade match 84
    $11.99Ulta BeautyUlta Beauty$18.01 less (60%)

    Matches: Very close colourSame full coverageBoth claim long-wearing

    Differences: Neutral rather than cool undertoneMatte rather than natural finishDoes not claim not settling into lines

    Score details
    Shade match
    84
    Finish & visual result
    76
    Wear & performance
    76
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · Does not claim not settling into lines · Contains drying alcohol

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 24.0 Medium Beige (Light · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. Laura Mercier Real Flawless Feather Matte Powder Foundation

    2C Madeleine

    Laura Mercier Real Flawless Feather Matte Powder Foundation, shade 2C Madeleine

    • Same depth, colour not measured
    • Light · Cool undertone

    $54

    Ulta BeautyView at Ulta Beauty
  2. bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20

    Fair 15 Cool

    bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20, shade Fair 15 Cool

    • Looks identical
    • Light · Cool undertone

    $45

    Ulta BeautyView at Ulta Beauty
  3. IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum

    Medium Cool

    IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum, shade Medium Cool

    • Looks identical
    • Light · Cool · pink undertone

    $39

    SephoraView at Sephora
  4. Hourglass Vanish Seamless Finish Foundation Stick

    2.5 Alabaster

    Hourglass Vanish Seamless Finish Foundation Stick, shade 2.5 Alabaster

    • Looks identical
    • Light · Cool undertone

    $49

    SephoraView at Sephora
  5. Chanel N°1 DE CHANEL Revitalizing Foundation

    BR32

    Chanel N°1 DE CHANEL Revitalizing Foundation, shade BR32

    • Looks identical
    • Light · Cool · rosy undertone

    $81

    Ulta BeautyView at Ulta Beauty
  6. Lancôme Teint Idole Ultra Wear Care and Glow Foundation

    220C

    Lancôme Teint Idole Ultra Wear Care and Glow Foundation, shade 220C

    • Looks identical
    • Light · Cool · pink undertone

    $53

    SephoraView at Sephora

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Tarte Shape Tape Full Coverage Matte Concealer in 27B light-medium beige, against IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 24.0 Medium Beige. Every attribute compared, with its share of the score.

ComparedYour shade24.0 Medium BeigeClosest match27B light-medium beigeScore
Shade match55% of overall95
Colour92#e8bba5#e7c0abVery close colourColour difference 1.9 (0 is identical)
Depth97LightLightSameDepth difference: 1.8
Retailer descriptionNot statedLight mediumNo depth word in one descriptionNot compared
Undertone100CoolCool · pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared82
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, dry, combination, oily, sensitiveNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 85/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Shape Tape Full Coverage Matte Concealer in 27B light-medium beige.

Same or better

  • Very close colour
  • Same cool undertone
  • Same full coverage
  • Claims a blurring effect
  • Both claim not settling into lines

Different

  • Matte finish instead of natural
  • Not marketed for dry/sensitive skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseOil-based, high siliconeWater-based, high silicone
FragranceNot listedListed (benzyl salicylate)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone high vs high
View full match

Where to buy 27B light-medium beige

Best price
$32SephoraSephora
Costs $2 more

Your shade $30 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.