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Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 32 Tan Bronze dupes and alternatives IT Cosmetics

Medium · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free7No drying alcohol9Vegan1Cruelty-free2Oil-free1With SPF0Mineral0

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Only showing matches with a matte finish.

Closest shade matchClosest overall alternative: MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer NW25

The equivalent shade and the most similar concealer overall.

Your shade
IT Cosmetics
32 Tan BronzeChange shade
Depth and undertone: Medium · Cool
Finish and coverage: Natural · Full coverage
The match
MAC Cosmetics
NW25
Depth and undertone: Medium · Cool · rosy
Finish and coverage: Matte · Full coverage
Overall match
84out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
70
Wear (Wear & performance)
65
Skin (Skin suitability)
80
Shade match
96out of 100
Colour
93
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$30SephoraSephora
Same price

Your shade $30 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · L'Oréal Paris

    Infallible Full Wear Waterproof Concealer

    395 Walnut
    Shade match 88
    $15.99Ulta BeautyUlta Beauty(product price)$14.01 less (47%)

    Matches: Very close colourSame full coverageClaims transfer resistance

    Differences: Matte rather than natural finishContains listed fragrance

    Score details
    Shade match
    88
    Finish & visual result
    76
    Wear & performance
    70
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Matte rather than natural finish · Contains listed fragrance

    Medium confidence· Digital match

    View match
  2. #3 · NARS

    Soft Matte Complete Concealer

    Chestnut
    Shade match 89
    $36SephoraSephoraCosts $6 more

    Matches: Same cool undertoneClaims a blurring effectBoth claim not settling into lines

    Differences: Matte rather than natural finishMedium rather than full coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    62
    Wear & performance
    82
    Skin suitability
    60

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than full coverage · Not marketed for dry/sensitive skin

    Retailer shade note: MD2.5 - Medium-deep with cool undertones

    Medium confidence· Digital match

    View match
  3. #4 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    10 Tan
    Shade match 87
    $36SephoraSephoraCosts $6 more

    Matches: Same cool undertoneSame full coverageClaims a blurring effect

    Differences: Slightly lighterMatte rather than natural finishNot marketed for combination/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    70
    Wear & performance
    70
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly lighter · Matte rather than natural finish · Not marketed for combination/sensitive skin

    Retailer shade note: Tan with cool undertones

    Medium confidence· Digital match

    View match
  4. #5 · Tarte

    Shape Tape Full Coverage Matte Concealer

    38N medium-tan neutral
    Shade match 84
    $32SephoraSephoraCosts $2 more

    Matches: Same cool undertoneSame full coverageClaims a blurring effect

    Differences: Slightly lighterMatte rather than natural finishNot marketed for dry/sensitive skin

    Score details
    Shade match
    84
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly lighter · Matte rather than natural finish · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: medium to tan skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  5. #6 · L'Oréal Paris

    Infallible Full Wear Waterproof Concealer

    400 Caramel
    Shade match 85
    $15.99Ulta BeautyUlta Beauty(product price)$14.01 less (47%)

    Matches: Very close colourSame full coverageClaims transfer resistance

    Differences: Matte rather than natural finishContains listed fragrance

    Score details
    Shade match
    85
    Finish & visual result
    76
    Wear & performance
    70
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Matte rather than natural finish · Contains listed fragrance

    Medium confidence· Digital match

    View match
  6. #7 · MAC Cosmetics

    Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW30
    Shade match 86
    $30SephoraSephoraSame price

    Matches: Same cool undertoneSame full coverageClaims a blurring effect

    Differences: Matte rather than natural finishNot marketed for sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    70
    Wear & performance
    65
    Skin suitability
    80

    Close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Matte rather than natural finish · Not marketed for sensitive skin

    Retailer shade note: medium deep with soft rosy undertones

    Medium confidence· Digital match

    View match
  7. #8 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    9 Tan
    Shade match 84
    $36SephoraSephoraCosts $6 more

    Matches: Same cool undertoneSame full coverageClaims a blurring effect

    Differences: Slightly lighterMatte rather than natural finishNot marketed for combination/sensitive skin

    Score details
    Shade match
    84
    Finish & visual result
    70
    Wear & performance
    70
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly lighter · Matte rather than natural finish · Not marketed for combination/sensitive skin

    Retailer shade note: Tan with cool undertones

    Medium confidence· Digital match

    View match
  8. #9 · Huda Beauty

    #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Peanut Butter 6.7 Red
    Shade match 83
    $31SephoraSephoraCosts $1 more

    Matches: Same cool undertoneSame full coverageClaims a skin-like finish

    Differences: Matte rather than natural finishNot marketed for combination/sensitive skin

    Score details
    Shade match
    83
    Finish & visual result
    64
    Wear & performance
    83
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Matte rather than natural finish · Not marketed for combination/sensitive skin

    Retailer shade note: tan skin tones with red undertones

    Medium confidence· Digital match

    View match
  9. #10 · Fenty Beauty

    Pro Filt'r Instant Retouch Longwear Liquid Concealer

    400
    Shade match 70
    $30SephoraSephoraSame price

    Matches: Same full coverageBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly warmer undertoneMatte rather than natural finishNot marketed for sensitive skin

    Score details
    Shade match
    70
    Finish & visual result
    76
    Wear & performance
    100
    Skin suitability
    80

    Close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · Not marketed for sensitive skin · Contains drying alcohol

    Retailer shade note: for tan to deep skin w/ very warm undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 32 Tan Bronze (Medium · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. ILIA True Skin Serum Foundation

    Milos SF8

    ILIA True Skin Serum Foundation, shade Milos SF8

    • Looks identical
    • Medium · Cool undertone

    $56

    SephoraView at Sephora
  2. Ulta Beauty Collection Moisturizing Complexion Stick

    Medium To Tan Cool

    Ulta Beauty Collection Moisturizing Complexion Stick, shade Medium To Tan Cool

    • Looks identical
    • Medium · Cool undertone

    $16

    Ulta BeautyView at Ulta Beauty
  3. Tarte Face Tape Full Coverage Foundation

    44N Tan Neutral

    Tarte Face Tape Full Coverage Foundation, shade 44N Tan Neutral

    • Looks identical
    • Medium · Cool undertone

    $42

    SephoraView at Sephora
  4. LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick

    Cinnamon 5C

    LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick, shade Cinnamon 5C

    • Looks identical
    • Medium · Cool undertone

    $36

    SephoraView at Sephora
  5. Tarte Amazonian Clay Blurring Powder Foundation

    32N Medium Neutral

    Tarte Amazonian Clay Blurring Powder Foundation, shade 32N Medium Neutral

    • Looks identical
    • Medium · Cool undertone

    $40

    SephoraView at Sephora
  6. Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation

    Tan 23 Cool

    Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation, shade Tan 23 Cool

    • Looks identical
    • Medium · Cool undertone

    $41

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer in NW25, against IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 32 Tan Bronze. Every attribute compared, with its share of the score.

ComparedYour shade32 Tan BronzeClosest matchNW25Score
Shade match55% of overall96
Colour93#cf936e#d6926bVery close colourColour difference 1.8 (0 is identical)
Depth99MediumMediumSameDepth difference: 0.8
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone100CoolCool · rosyClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared65
Longevity70Long-wearing36-hour wearSome differenceThe match claims 36-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall80
Skin type80Normal, dry, combination, oily, sensitiveDry, normal, combination, oilyBoth marketed for normal/​dry/​combination/​oily skin
Overall match 84/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer in NW25.

Same or better

  • Very close colour
  • Same cool undertone
  • Same full coverage
  • Claims a blurring effect
  • Claims transfer resistance
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Matte finish instead of natural
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseOil-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone high vs high
View full match

Where to buy NW25

Best price
$30SephoraSephora
Same price

Your shade $30 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.