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Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 25.0 Medium Natural dupes and alternatives IT Cosmetics

Light medium · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 1 applied

Coverage

Finish

Formulation

Skin type

  • Dry0
  • Normal7
  • Combination0
  • Oily0
  • Sensitive0

Preferences

Fragrance-free3No drying alcohol10Vegan1Cruelty-free2Oil-free0With SPF0Mineral2

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10 of 31

Only showing matches without silicones.

Closest shade match: bareMinerals ORIGINAL Liquid Mineral Brightening Concealer Medium 3N

The equivalent shade: scored on colour, depth and undertone only.

Your shade
IT Cosmetics
25.0 Medium NaturalChange shade
Depth and undertone: Light medium · Neutral
Finish and coverage: Natural · Full coverage
The match
bareMinerals
Medium 3N
Depth and undertone: Light medium · Neutral
Finish and coverage: Luminous · Buildable coverage
Shade match
99out of 100
Colour
98
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$31Ulta BeautyUlta Beauty
Costs $1 more

Your shade $30 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Dior Forever Skin Correct Full-Coverage Concealer 2N Neutral

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
IT Cosmetics
25.0 Medium NaturalChange shade
Depth and undertone: Light medium · Neutral
Finish and coverage: Natural · Full coverage
The match
Dior
2N Neutral
Depth and undertone: Light · Neutral
Finish and coverage: Natural · Full coverage
Overall match
86out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
100
Wear (Wear & performance)
53
Skin (Skin suitability)
20
Medium confidence· Digital matchWhy it matches
Match price
$42Ulta BeautyUlta Beauty
Costs $12 more

Your shade $30 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Dior

    Forever Skin Correct Full-Coverage Concealer

    3.5 Neutral
    Shade match 94
    $42SephoraSephoraCosts $12 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Does not claim not settling into linesNot marketed for dry/combination/oily/sensitive skinContains listed fragrance

    Score details
    Shade match
    94
    Finish & visual result
    100
    Wear & performance
    53
    Skin suitability
    20

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Does not claim not settling into lines · Not marketed for dry/combination/oily/sensitive skin · Contains listed fragrance

    Retailer shade note: light medium skin with neutral undertones

    Medium confidence· Digital match

    View match
  2. #4 · Dior

    Forever Skin Correct Full-Coverage Concealer

    1.5 Neutral
    Shade match 92
    $42SephoraSephoraCosts $12 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Does not claim not settling into linesNot marketed for dry/combination/oily/sensitive skinContains listed fragrance

    Score details
    Shade match
    92
    Finish & visual result
    100
    Wear & performance
    53
    Skin suitability
    20

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Does not claim not settling into lines · Not marketed for dry/combination/oily/sensitive skin · Contains listed fragrance

    Retailer shade note: fair to light skin with neutral undertones

    Medium confidence· Digital match

    View match
  3. #5 · Dior

    Forever Skin Correct Full-Coverage Concealer

    2 Neutral
    Shade match 92
    $42SephoraSephoraCosts $12 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Does not claim not settling into linesNot marketed for dry/combination/oily/sensitive skinContains listed fragrance

    Score details
    Shade match
    92
    Finish & visual result
    100
    Wear & performance
    53
    Skin suitability
    20

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Does not claim not settling into lines · Not marketed for dry/combination/oily/sensitive skin · Contains listed fragrance

    Retailer shade note: light skin with neutral undertones

    Medium confidence· Digital match

    View match
  4. #6 · Dior

    Forever Skin Correct Full-Coverage Concealer

    3N Neutral
    Shade match 91
    $42Ulta BeautyUlta Beauty(product price)Costs $12 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Slightly deeperDoes not claim not settling into linesNot marketed for dry/combination/oily/sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    100
    Wear & performance
    53
    Skin suitability
    20

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly deeper · Does not claim not settling into lines · Not marketed for dry/combination/oily/sensitive skin · Contains listed fragrance

    Retailer shade note: light medium skin with neutral undertones

    Medium confidence· Digital match

    View match
  5. #7 · Glossier

    Stretch Concealer for Dewy Buildable Coverage

    Medium 1
    Shade match 91
    $22SephoraSephora$8 less (27%)

    Matches: Very close colourSame neutral undertoneBoth claim long-wearing

    Differences: Radiant rather than natural finishBuildable rather than full coverage

    Score details
    Shade match
    91
    Finish & visual result
    67
    Wear & performance
    86
    Skin suitability
    50

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Radiant rather than natural finish · Buildable rather than full coverage

    Retailer shade note: neutral undertone

    Medium confidence· Digital match

    View match
  6. #8 · Dior

    Forever Skin Correct Full-Coverage Concealer

    3 Warm Peach
    Shade match 87
    $42SephoraSephoraCosts $12 more

    Matches: Very close colourSame natural finishSame full coverage

    Differences: Slightly warmer undertoneDoes not claim not settling into linesNot marketed for dry/combination/oily/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    53
    Skin suitability
    20

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim not settling into lines · Not marketed for dry/combination/oily/sensitive skin · Contains listed fragrance

    Retailer shade note: light medium skin with warm peach undertones

    Medium confidence· Digital match

    View match
  7. #9 · Dior

    Forever Skin Correct Full-Coverage Concealer

    2W Warm
    Shade match 86
    $42Ulta BeautyUlta BeautyCosts $12 more

    Matches: Very close colourSame natural finishSame full coverage

    Differences: Slightly warmer undertoneDoes not claim not settling into linesNot marketed for dry/combination/oily/sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    100
    Wear & performance
    53
    Skin suitability
    20

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim not settling into lines · Not marketed for dry/combination/oily/sensitive skin · Contains listed fragrance

    Retailer shade note: light skin with warm undertones

    Medium confidence· Digital match

    View match
  8. #10 · Armani Beauty

    Luminous Silk Hydrating Face and Under-Eye Concealer

    2
    Shade match 98
    $42SephoraSephoraCosts $12 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims a skin-like finish

    Differences: Radiant rather than natural finishMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    98
    Finish & visual result
    52
    Wear & performance
    68
    Skin suitability
    50

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Radiant rather than natural finish · Medium rather than full coverage · Does not claim not settling into lines

    Retailer shade note: very fair with a neutral undertone

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 25.0 Medium Natural (Light medium · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. Make Up For Ever HD Skin Matte Velvet Blurring Powder Foundation

    1N10 Ivory

    Make Up For Ever HD Skin Matte Velvet Blurring Powder Foundation, shade 1N10 Ivory

    • Looks identical
    • Light medium · Neutral undertone

    $45

    SephoraView at Sephora
  2. MAC Cosmetics Studio Fix Fluid SPF 15 Foundation

    NC16

    MAC Cosmetics Studio Fix Fluid SPF 15 Foundation, shade NC16

    • Looks identical
    • Light medium · Neutral undertone

    $39

    SephoraView at Sephora
  3. e.l.f. Cosmetics Soft Glam Satin Foundation

    21 Light Neutral

    e.l.f. Cosmetics Soft Glam Satin Foundation, shade 21 Light Neutral

    • Looks identical
    • Light medium · Neutral undertone

    $8

    Ulta BeautyView at Ulta Beauty
  4. MAC Cosmetics Studio Radiance Serum Powered Foundation

    NW13

    MAC Cosmetics Studio Radiance Serum Powered Foundation, shade NW13

    • Looks identical
    • Light medium · Neutral undertone

    $46

    Ulta BeautyView at Ulta Beauty
  5. ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick

    16N Madrone

    ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick, shade 16N Madrone

    • Looks identical
    • Light · Neutral undertone

    $50

    SephoraView at Sephora
  6. Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation

    Light 10 Neutral

    Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation, shade Light 10 Neutral

    • Looks identical
    • Light medium · Neutral undertone

    $41

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

bareMinerals ORIGINAL Liquid Mineral Brightening Concealer in Medium 3N, against IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 25.0 Medium Natural. Every attribute compared, with its share of the score.

ComparedYour shade25.0 Medium NaturalClosest shade matchMedium 3NScore
Shade match55% of overall99
Colour98#e0b491#e2b490Looks identicalColour difference 0.5 (0 is identical)
Depth100Light mediumLight mediumSameDepth difference: 0.2
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared55
Finish34NaturalLuminousDifferentLuminous finish rather than natural
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type50Normal, dry, combination, oily, sensitiveNot publishedSkin-type suitability not published for one product
Overall match 84/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals ORIGINAL Liquid Mineral Brightening Concealer in Medium 3N.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Buildable rather than full coverage
  • Both claim long-wearing
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Luminous finish instead of natural

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseOil-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs unknown-based; silicone high vs none
View full match

Why the closest overall alternative works

Dior Forever Skin Correct Full-Coverage Concealer in 2N Neutral, against IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 25.0 Medium Natural. Every attribute compared, with its share of the score.

ComparedYour shade25.0 Medium NaturalClosest overall alternative2N NeutralScore
Shade match55% of overall95
Colour92#e0b491#deb699Very close colourColour difference 1.9 (0 is identical)
Depth99Light mediumLightCloseDepth difference: 0.6
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared53
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall20
Skin type20Normal, dry, combination, oily, sensitiveNormalBoth marketed for normal skin
Overall match 86/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Dior Forever Skin Correct Full-Coverage Concealer in 2N Neutral.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same natural finish
  • Same full coverage
  • Claims transfer resistance

Different

  • Does not claim not settling into lines
  • Not marketed for dry/combination/oily/sensitive skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseOil-based, high siliconemoderate silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs unknown-based; silicone high vs moderate
View full match

Where to buy

Closest shade match

bareMinerals ORIGINAL Liquid Mineral Brightening Concealer Medium 3N

Match price
$31Ulta BeautyUlta Beauty
Costs $1 more

Your shade $30 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Dior Forever Skin Correct Full-Coverage Concealer 2N Neutral

Match price
$42Ulta BeautyUlta Beauty
Costs $12 more

Your shade $30 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.