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CC+ Airbrush Perfecting Powder Foundation Deep dupes and alternatives IT Cosmetics

Tan

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free6No drying alcohol7Vegan2Cruelty-free2Oil-free0With SPF2Mineral1

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Only showing matches with full coverage.

  • 1 match has no coverage listed and is not shown.

Closest shade match: IT Cosmetics CC+ Cream Natural Matte Foundation Tan Rich

The equivalent shade: scored on colour, depth and undertone only.

Your shade
IT Cosmetics
DeepChange shade
Depth and undertone: Tan
Finish and coverage: Natural · Full coverage
The match
IT Cosmetics
Tan Rich
Depth and undertone: Tan · Neutral
Finish and coverage: Matte · Full coverage
Shade match
91out of 100
Colour
97
Depth
98
Undertone
70
Medium confidence· Digital matchWhy it matches
Best price
$39Ulta BeautyUlta Beauty
$3 less (7%)

Your shade $42 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Juvia's Place I Am My Skin Hydra-Tint Foundation Stick 12 Addis Ababa

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
IT Cosmetics
DeepChange shade
Depth and undertone: Tan
Finish and coverage: Natural · Full coverage
The match
Juvia's Place
12 Addis Ababa
Depth and undertone: Tan · Warm
Finish and coverage: Natural · Full coverage
Overall match
79out of 100
Shade (Shade match)
84
Finish (Finish & visual result)
100
Wear (Wear & performance)
40
Skin (Skin suitability)
40
Medium confidence· Digital matchWhy it matches
Match price
$20Ulta BeautyUlta Beauty
$22 less (52%)

Your shade $42 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Tarte

    Amazonian Clay 16-Hour Full Coverage Foundation

    57H Rich Honey
    Shade match 81
    $42SephoraSephoraSame price

    Matches: Same full coverageBoth claim a blurring effectClaims 16-hour wear

    Differences: Slightly deeperMatte rather than natural finishNot marketed for dry/sensitive skin

    Score details
    Shade match
    81
    Finish & visual result
    81
    Wear & performance
    59
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly deeper · Matte rather than natural finish · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: deeper skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  2. #4 · Estée Lauder

    Double Wear Stay-in-Place Matte Powder Foundation

    7C1 Rich Mahogany
    Shade match 85
    $52Ulta BeautyUlta Beauty(product price)Costs $10 more

    Matches: Very close colourSame full coverageClaims 12-hour wear

    Differences: Matte rather than natural finishNo blurring effect claimedNot marketed for dry/sensitive skin

    Score details
    Shade match
    85
    Finish & visual result
    70
    Wear & performance
    55
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Matte rather than natural finish · No blurring effect claimed · Not marketed for dry/sensitive skin

    Retailer shade note: extra deep with cool red undertones

    Medium confidence· Digital match

    View match
  3. #5 · Maybelline

    Super Stay Up to 24HR Hybrid Powder-Foundation

    355
    Shade match 84
    $11.98WalmartWalmart$30.02 less (71%)

    Matches: Very close colourSame full coverageClaims 24-hour wear

    Differences: Matte rather than natural finishNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    84
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Matte rather than natural finish · No blurring effect claimed · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  4. #6 · Maybelline

    Super Stay Up to 24HR Hybrid Powder-Foundation

    355 Soft Matte
    Shade match 83
    $18WalmartWalmart$24 less (57%)

    Matches: Very close colourSame full coverageClaims 24-hour wear

    Differences: Matte rather than natural finishNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    83
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Matte rather than natural finish · No blurring effect claimed · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  5. #7 · Live Tinted

    HUESTICK Complexion Stick

    07 Medium
    Shade match 82
    $42Ulta BeautyUlta Beauty(product price)Same price

    Matches: Same full coverageClaims a skin-like finishBoth claim a blurring effect

    Differences: Matte rather than natural finishDoes not claim not settling into lines

    Score details
    Shade match
    82
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim not settling into lines

    Retailer shade note: warm undertone

    Medium confidence· Digital match

    View match
  6. #8 · Juvia's Place

    I am Magic Powder Foundation

    Burkina - Tan 3
    Shade match 82
    $20Ulta BeautyUlta Beauty(product price)$22 less (52%)

    Matches: Same full coverageClaims long-wearingClaims a lightweight feel

    Differences: Matte rather than natural finishNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    82
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Matte rather than natural finish · No blurring effect claimed · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  7. #9 · BLK/OPL

    TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Medium Tones
    Shade match 64
    $14.59TargetTarget$27.41 less (65%)

    Matches: Same full coverageBoth claim a blurring effectClaims long-wearing

    Differences: Slightly lighterMatte rather than natural finishDoes not claim not settling into lines

    Score details
    Shade match
    64
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    100

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly lighter · Matte rather than natural finish · Does not claim not settling into lines

    Low confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Airbrush Perfecting Powder Foundation Deep (Tan) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Caramel

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Caramel

    • Looks identical
    • Medium tan · Neutral undertone

    $12

    Ulta BeautyView at Ulta Beauty
  2. e.l.f. Cosmetics Hydrating Camo Concealer

    Rich Chocolate

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Rich Chocolate

    • Very close colour
    • Tan · Warm undertone

    $8

    Ulta BeautyView at Ulta Beauty
  3. Maybelline Fit Me Natural Finish Concealer

    050 Café

    Maybelline Fit Me Natural Finish Concealer, shade 050 Café

    • Very close colour
    • Tan

    $10.99

    Ulta BeautyView at Ulta Beauty
  4. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    40.5 Deep

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 40.5 Deep

    • Close colour
    • Tan · Cool undertone

    $30

    SephoraView at Sephora
  5. L'Oréal Paris True Match Radiant Serum Concealer

    C8

    L'Oréal Paris True Match Radiant Serum Concealer, shade C8

    • Close colour
    • Medium tan · Warm undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  6. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Butterscotch

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Butterscotch

    • Slight colour difference
    • Tan · Warm · golden undertone

    $36

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

IT Cosmetics CC+ Cream Natural Matte Foundation in Tan Rich, against IT Cosmetics CC+ Airbrush Perfecting Powder Foundation in Deep. Every attribute compared, with its share of the score.

ComparedYour shadeDeepClosest shade matchTan RichScore
Shade match55% of overall91
Colour97#c07754#c47854Looks identicalColour difference 0.9 (0 is identical)
Depth98TanTanSameDepth difference: 1.1
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Undertone70UnknownNeutralSome differencecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared81
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall40
Skin type40Combination, dry, normal, oily, sensitiveCombination, oilyBoth marketed for combination/​oily skin
Overall match 78/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics CC+ Cream Natural Matte Foundation in Tan Rich.

Same or better

  • $3 less
  • Near-identical swatch colour
  • Same full coverage
  • Both claim a blurring effect
  • Adds SPF 40

Different

  • Matte finish instead of natural
  • Does not claim not settling into lines
  • Not marketed for dry/normal/sensitive skin

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, no siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 40
OverlapPowder-based vs water-based; silicone none vs high
View full match

Why the closest overall alternative works

Juvia's Place I Am My Skin Hydra-Tint Foundation Stick in 12 Addis Ababa, against IT Cosmetics CC+ Airbrush Perfecting Powder Foundation in Deep. Every attribute compared, with its share of the score.

ComparedYour shadeDeepClosest overall alternative12 Addis AbabaScore
Shade match55% of overall84
Colour87#c07754#b67854Very close colourColour difference 2.8 (0 is identical)
Depth98TanTanSameDepth difference: 1.4
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Undertone70UnknownWarmSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall40
Skin type40Combination, dry, normal, oily, sensitiveCombination, normalBoth marketed for combination/​normal skin
Overall match 79/100Shade match 84/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Juvia's Place I Am My Skin Hydra-Tint Foundation Stick in 12 Addis Ababa.

Same or better

  • $22 less
  • Very close colour
  • Same natural finish
  • Same full coverage
  • Both claim a blurring effect
  • Claims long-wearing
  • Claims a lightweight feel

Different

  • Does not claim not settling into lines
  • Not marketed for dry/oily/sensitive skin

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, no siliconeNo ingredient list
FragranceNot listedNo ingredient list
Drying alcoholNot listedNo ingredient list
SPFNot listedNot listed
Overlap
View full match

Where to buy

Closest shade match

IT Cosmetics CC+ Cream Natural Matte Foundation Tan Rich

Best price
$39Ulta BeautyUlta Beauty
$3 less (7%)

Your shade $42 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Juvia's Place I Am My Skin Hydra-Tint Foundation Stick 12 Addis Ababa

Match price
$20Ulta BeautyUlta Beauty
$22 less (52%)

Your shade $42 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.